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18th WORLD EDITORS FORUM
63rd WORLD NEWSPAPER CONGRESS

Titel: World Press Trends 2011
Speaker: Christoph Riess
Christoph Riess



WORLD PRESS TRENDS 2011


                  www.wan-ifra.org
World Press Trends – The Book

  Since 1988
  Value over volume
  Focus on key numbers in key markets
  New office-based data collection
  Ongoing up-dating instead of a sprint
  Electronic database access any time
  New presentation
  Insights over
  numbers




                                          © 2011 WAN-IFRA | 3
MEDIA                       ECONOMICAL                        NEWSPAPER
CONSUMPTION                 DEVELOPMENT                       CIRCULATION AND
SHIFT                       Are we back on track?             NUMBER OF TITLES
Is it all Internet now?                                       Is it only decline?


ADVERTISING                 NEWSPAPER                         INTERNET VERSUS
EXPENDITURES                REVENUE                           MOBILE
BY MEDIA                    Is it content paid, advertising   Will tablets be our saviour?
Where is the money going?   paid or digital revenue?



                                                                       © 2011 WAN-IFRA | 4
MEDIA CONSUMPTION
SHIFT
Is it all Internet now?




                          © 2011 WAN-IFRA | 5
Media Consumption 2010 (minutes per day)

                                                  Internet
      800                                         Television
                                                  Radio
                                                  Magazines
      700                                         All Newspapers

      600


      500


      400


      300


      200


      100


         0
               SA




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                                                            n
                                 l




                                                                     na
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                                         ia
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                                                          pa
                                                si




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                                       tr
                             ra




                                                                                 © 2011 WAN-IFRA | 6
                                                                   hi
             U




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                                     A




Source: World Press Trends
Internet
      Media Consumption Trend (minutes per day)
                                                                                                          Television

        Brasil                                                                                            Radio

                  500
                                                                                                          Magazines

                  400                                                                                     All newspapers

                  300                                                  Germany

                  200
                                                                 600


                  100                                            500



                    0                                            400
                          06




                                 07




                                        08




                                                09




                                                         10
                        20




                               20




                                      20




                                              20




                                                       20
                                                                 300

        Canada
                                                                 200
                 500


                                                                 100
                 400

                                                                   0


                                                                         06




                                                                                   07




                                                                                          08




                                                                                                     09




                                                                                                                10
                 300
                                                                       20




                                                                                 20




                                                                                        20




                                                                                                   20




                                                                                                              20
                 200



                 100



                   0

                                                                                               © 2011 WAN-IFRA | 7
                          06




                                 07




                                         08




                                                  09




                                                            10
                        20




                               20




                                       20




                                                20




                                                          20




Source: World Press Trends
ECONOMICAL
DEVELOPMENT
Are we back on track?




                        © 2011 WAN-IFRA | 8
GDP Growth




            30%

            20%

            10%

              0%

           -10%
                                               GDP Variation 2008-09 in %
           -20%                                GDP Variation 2009-10 in %
                                               GDP Variation 2010-11 in %
           -30%




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                                                                   © 2011 WAN-IFRA | 9
Source: Zenith Optimedia
Economic reality… decoupling (Variation in %)

     14


     12


     10


       8


       6


       4


       2


       0
           1981            1986   1991     1996        2001           2006
      -2


      -4


      -6                          GPD    Advertising    New spapers          © 2011 WAN-IFRA | 10
Source: Zenith Optimedia
               Need to
NEWSPAPER
CIRCULATION
Is it only decline?




                      © 2011 WAN-IFRA | 11
Global Circulation (paid daily in Mil.)



                                538         540
       550
                                                        528
                    518                                             519




       500




       450




       400
               06




                           07




                                       08




                                                   09




                                                               10
              20




                          20




                                      20




                                                  20




                                                              20    © 2011 WAN-IFRA | 12
Source: WPT
Circulation Trends (paid daily)


                                              Variation 2006-10
       20%
                                              Variation 2009-10
       15%

       10%

         5%

         0%

        -5%

      -10%

      -15%

      -20%
                                       a
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                                                           r.&




                                                                                               © 2011 WAN-IFRA | 13
                                                          t
                                                       en
                                                      C




Source: WPT
Global Number of Titles (paid daily)


                                                                      14619               14853
15000                                                 14022
                      13223           13525
14000
13000
12000
11000
10000
  9000
  8000
  7000
  6000
  5000
                 06




                                 07




                                                 08




                                                                 09




                                                                                     10
              20




                              20




                                              20




                                                              20




                                                                                  20
                                                                              © 2011 WAN-IFRA | 14
Source: WPT
Number of Titles Trend (paid daily)


              15%                                               Variation 2006-10
                                                                Variation 2009-10
              10%

              5%

              0%

              -5%

         -10%
                                           c
                            A




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                                                                W
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                                                                           © 2011 WAN-IFRA | 15
                                               t
                                            en




Source: WPT
                                         C
Free Newspapers – The Hype is over



          250                                                                  50
                                                                               45
          200                                                                  40
                                                                               35




                                                                                    C o p ies M il.
          150                                                                  30
T itles




                                                                               25
          100                                                                  20
                                                                               15
          50                                                                   10
                                                                               5
           0                                                                   0
                 2006       2007         2008            2009       2010

                                    Titles      Copies


                                                                © 2011 WAN-IFRA | 16
Source: WPT
Market Share of Paid vs. Free Dailies (2010)



   100%
     90%
     80%
     70%
     60%
     50%
     40%
     30%
     20%
     10%
      0%
                                                      SA
                 ly




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                                         Fr


                                        Sw
                            A

                           he




                                                   Free
                        et
                      N




                                                   Paid

                                                                                 © 2011 WAN-IFRA | 17
Source: WPT
HitList – The World’s Top Ten Newspapers (copies k)
           12000



           10000
                                                              Circulation 2010
                                                              Circulation 2009
             8000



             6000



             4000



             2000



                    0




                        an
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                          i




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                      bu
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                     ao




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                    ik




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             iS
             iS




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                                                                                 © 2011 WAN-IFRA | 18
   e


   M


  Th




  C
 Th




Source World Press Trends. National Newspaper Associations.
Readership - Countries Hitlist (paid dailies 2010)
     100%        96%
      95%                   92%

      90%

      85%                              82%        82%          82%
                                                                          80%        80%
                                                                                                  78%
      80%                                                                                                    78%
                                                                                                                        75%
      75%

      70%

      65%

      60%

      55%

      50%
                        n




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                                                                                              Lu       © 2011 WAN-IFRA | 19
                                                                      Source: WPT
Average newspaper sales (paid dailies 2010)

                                 500        461
  Average circulation (000’s)




                                 450
                                 400
                                 350
                                 300
                                 250
                                 200                  162     149
                                 150                                    111
                                 100                                             55
                                                                                         32        25
                                  50                                                                          16        13       11
                                   0
                                                  a




                                                                                                          a
                                                                                     A
                                                        UK



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                                                            World-wide, average circulation is 17,000 copies

                                                                                                                   © 2011 WAN-IFRA | 20
Source: WPT
ADVERTISING
EXPENDITURES BY MEDIA
Where is the money going?




                            © 2011 WAN-IFRA | 21
Global Advertising Expenditure by Media (Bil. US $)



                           180
                                                                  Television
     180                                                          New spaper
     160                                                          Internet
     140                                                          Magazines
                                 94
     120                                                          Radio
     100                                     62
       80                                          43
                                                             32
       60
       40
       20
         0
                                      2010

                                                            © 2011 WAN-IFRA | 22
Source: Zenith Optimedia
Global Advertising by Media




                                    Variation 2007-10
         80%
                                    Variation 2010-13
         70%
         60%
         50%
         40%
         30%
         20%
         10%
          0%
        -10%
        -20%




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                                                               D
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                                                             © 2011 WAN-IFRA | 23
Source: KPMG
Global Advertising Trend „Big Three“




                                                        31%
             35%
             30%                                                                          22%
             25%                                              19%
             20%                    13%                                  14%
             15%                                                               9%           11%
                                          8%       6%
             10%
                                                                                    3%
              5%
              0%
                                                                    -1%
             -5%
            -10%              -9%                                   e




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                                                                                New spapers Variation 2009-10
                   A




                                           A
              th




                                          th




                                                                                Internet Variation 2009-10
            or




                                       u
                                    So
           N




                                                                                TV Variation 2009-10
                                                                                            © 2011 WAN-IFRA | 24
Source: Zenith Optimedia
Global Advertising of Share by Region (in Bil. US$)

                                                                                                                  Western Europe
                                                                                                          40

                                                                                                          35

                                                                                                          30

                                                                                                          25
        USA
                                                                                                          20

45                                                                                                        15

40                                                                                                        10

35                                                                                                         5
30
                                                                                                           0
25




                                                                                                             98

                                                                                                                    99

                                                                                                                           00

                                                                                                                                  01

                                                                                                                                         02

                                                                                                                                                 03

                                                                                                                                                         04

                                                                                                                                                                 05

                                                                                                                                                                          06

                                                                                                                                                                                 07

                                                                                                                                                                                        08

                                                                                                                                                                                               09

                                                                                                                                                                                                      10

                                                                                                                                                                                                             11

                                                                                                                                                                                                                    12
                                                                                                           19

                                                                                                                  19


                                                                                                                         20

                                                                                                                                20


                                                                                                                                       20

                                                                                                                                               20

                                                                                                                                                       20


                                                                                                                                                               20

                                                                                                                                                                        20

                                                                                                                                                                               20

                                                                                                                                                                                      20

                                                                                                                                                                                             20

                                                                                                                                                                                                    20

                                                                                                                                                                                                           20

                                                                                                                                                                                                                  20
20

15                                                                                                                Asia Pacific
10                                                                                                        50

 5                                                                                                        45

                                                                                                          40
 0
                                                                                                          35
   98

          99


                 00

                        01

                               02

                                      03


                                             04

                                                    05

                                                           06


                                                                  07

                                                                         08

                                                                                09


                                                                                       10

                                                                                              11

                                                                                                     12




                                                                                                          30
 19


        19

               20

                      20


                             20

                                    20

                                           20


                                                  20

                                                         20

                                                                20

                                                                       20

                                                                              20

                                                                                     20


                                                                                            20

                                                                                                   20




                                                                                                          25
                                                                                                          20
                                                                                                          15
                                                                                                          10

                                                                                                           5
                                                                                                           0

                                                   Newspapers
                                                                                                             98



                                                                                                                    99



                                                                                                                           00



                                                                                                                                  01



                                                                                                                                          02



                                                                                                                                                  03



                                                                                                                                                          04



                                                                                                                                                                   05



                                                                                                                                                                            06



                                                                                                                                                                                   07



                                                                                                                                                                                          08



                                                                                                                                                                                                  09



                                                                                                                                                                                                         10



                                                                                                                                                                                                                11



                                                                                                                                                                                                                           12
                                                                                                           19



                                                                                                                  19



                                                                                                                         20



                                                                                                                                20



                                                                                                                                        20



                                                                                                                                                20



                                                                                                                                                        20



                                                                                                                                                                 20



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                                                                                                                                                                                                       20



                                                                                                                                                                                                              20



                                                                                                                                                                                                                         20
                                                   Internet
                                                   TV


                                                                                                                                                                          © 2011 WAN-IFRA | 25
Source: Zenith Optimedia
NEWSPAPER
REVENUE
Is it content paid, advertising paid or digital revenue?




                                                  © 2011 WAN-IFRA | 26
Global Newspaper Advertising (in Bil. US$)


 140
                 127               127
                                                 120

 120

                                                               99           97
                                                                                         95            94            93
 100



  80



  60



  40



  20



  -
            06




                              07




                                            08




                                                          09




                                                                       10




                                                                                    11




                                                                                                 12




                                                                                                                13
         20




                           20




                                         20




                                                       20




                                                                    20




                                                                                 20




                                                                                              20




                                                                                                             20
                                                                                                      © 2011 WAN-IFRA | 27
Source: Zenith Optimedia
Newspaper Advertising Trends

                 30%                                                                             24%

                 20%
                                                                8%
                 10%                                                                                   6%
                                                                                    3%

                  0%
                                                  -1%                                                                   -2%
                                                            -2%
               -10%                 -9%                                     -9%

               -20%                          -20%
                                                                                                                 -23%
               -30%

               -40%                                             Variation 06/10
                               -41%
                                                                Variation 09/10
               -50%
                                                                             c




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                                                                                                                        © 2011 WAN-IFRA | 28
                                         t
                                      en




Source: Zenith Optimedia
                                    C
Circulation vs. Advertising 2010 (regional comparisons)

                        Circulation                                   Advertising

                          Volume                                       Revenue

                                 2% 4%
                                         10%
                                                                           1% 3%



                                                               26%
                                                                                             40%

                                               21%

 63%

                                               EMEA
                                               Latin America
                                               North America         30%
                                               Europe
                                               Asia Pacific

                                                                              © 2011 WAN-IFRA | 29
Source: WP.T. Zenith Optimedia
Global Newspaper Revenue by Source US $(million)




                                                         © 2011 WAN-IFRA | 30
Source PwC.
INTERNET VERSUS
MOBILE
Will tablets be our saviour?




                               © 2011 WAN-IFRA | 31
Internet vs. Mobile Phone




                                                     Hybrid
                                                     Tablets

                       Hybrid
                  Paid but with Ads
                                                          Advertising model well
   Advertising               No ads please                established, but revenue
                                                          goes to search machines


                             Mobile content payment       Internet content payment
   Content paid
                             model established (monthly   model still to be established
                             payment, prepay, APPS)


                             Apple, Mobile phone
   New players                                            Google, Bing, Yahoo
                             companies

                                                                    © 2011 WAN-IFRA | 32
Penetration Mobile vs. Internet


  140%                                                    Penetration Mobile 2010 (%)
                                                          Penetration Internet 2010 (%)
  120%

  100%

     80%

     60%

     40%

     20%

       0%
                        SA




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                                                                        © 2011 WAN-IFRA | 33
Source: ITU
Our industry challenge is engagement




                                  Print                  Digital
Visits per reader/user            15 of 24 Per month     8.6 Per month
Minutes per visit                          25                   4.1
Pages per Visit                            40                  11.4
Unique visitors % of readers               100                   30




                                                       © 2011 WAN-IFRA | 34
Source: CHISHOLM, COmscore
Audience reality (in Bil. users)

                             7

                             6

                             5

                             4                                   2G

                                             Ever
                             3              readers    Beijing
                                                      Olympics
                             2
                                            Average
                             1       Ever
                                             daily
                                            readers              3G
                             0

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                                                                      © 2011 WAN-IFRA | 35
         xe
      Fi




Source: CHISHOLM, COmscore
Social Media


                                               Search engines
                                               (Google, Bing)



                    nalism
      Citiz en jour
                         e.org)
           voic esonlin
   (global
                                                  Online news
                                                  aggregators
                                              (Digg and NetVibes)

                  actors:
   Mob ile news
                       t.com)
       s Ma  il: nypos
(news a



              ublishers
Online news p
               ort.com)
(publishing-rep
                                     Social Media
                                  (Twitter, Facebook)


                                        © 2011 WAN-IFRA | 36
Summary




• Circulation continues to rise in the East   • Social media are changing the concept
  and decline in the West                       and process of content gathering and
                                                dissemination
• Number of titles is consolidating
                                              • Multi-directional instead of linear
• The main decline is in free dailies. For
  frees, the hype is over                     • Social media revenue models remain
                                                hard to find
• For advertisers, newspapers are more
  time efficient and effective                • Constantly updated news (monitoring,
                                                distilling and repacking information)
• Newspapers reach more people than
  the internet                                • The new digital business is not the
                                                traditional newspaper business
• Digital revenues are not compensating
  for lost print revenues




                                                                    © 2011 WAN-IFRA | 37
THANK YOU FOR
YOUR ATTENTION.
Christoph Riess                WAN-IFRA Darmstadt         WAN-IFRA Paris
CEO WAN-IFRA                   Washingtonplatz 1          96 bis rue Beaubourg
christoph.riess@wan-ifra.org   64287 Darmstadt, Germany   75003 Paris, France
Tel. +49.6151.733-790          Tel. +49.6151.733-6        Tel. +33.147.4285-00




                                                                © 2011 WAN-IFRA | 38

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World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011, Christoph Riess

  • 1. 18th WORLD EDITORS FORUM 63rd WORLD NEWSPAPER CONGRESS Titel: World Press Trends 2011 Speaker: Christoph Riess
  • 2. Christoph Riess WORLD PRESS TRENDS 2011 www.wan-ifra.org
  • 3. World Press Trends – The Book Since 1988 Value over volume Focus on key numbers in key markets New office-based data collection Ongoing up-dating instead of a sprint Electronic database access any time New presentation Insights over numbers © 2011 WAN-IFRA | 3
  • 4. MEDIA ECONOMICAL NEWSPAPER CONSUMPTION DEVELOPMENT CIRCULATION AND SHIFT Are we back on track? NUMBER OF TITLES Is it all Internet now? Is it only decline? ADVERTISING NEWSPAPER INTERNET VERSUS EXPENDITURES REVENUE MOBILE BY MEDIA Is it content paid, advertising Will tablets be our saviour? Where is the money going? paid or digital revenue? © 2011 WAN-IFRA | 4
  • 5. MEDIA CONSUMPTION SHIFT Is it all Internet now? © 2011 WAN-IFRA | 5
  • 6. Media Consumption 2010 (minutes per day) Internet 800 Television Radio Magazines 700 All Newspapers 600 500 400 300 200 100 0 SA ia n l na a ia zi pa si d tr ra © 2011 WAN-IFRA | 6 hi U In us us Ja B C R A Source: World Press Trends
  • 7. Internet Media Consumption Trend (minutes per day) Television Brasil Radio 500 Magazines 400 All newspapers 300 Germany 200 600 100 500 0 400 06 07 08 09 10 20 20 20 20 20 300 Canada 200 500 100 400 0 06 07 08 09 10 300 20 20 20 20 20 200 100 0 © 2011 WAN-IFRA | 7 06 07 08 09 10 20 20 20 20 20 Source: World Press Trends
  • 8. ECONOMICAL DEVELOPMENT Are we back on track? © 2011 WAN-IFRA | 8
  • 9. GDP Growth 30% 20% 10% 0% -10% GDP Variation 2008-09 in % -20% GDP Variation 2009-10 in % GDP Variation 2010-11 in % -30% SA ia l na a y zi si an d ra hi U us In m B C R er G © 2011 WAN-IFRA | 9 Source: Zenith Optimedia
  • 10. Economic reality… decoupling (Variation in %) 14 12 10 8 6 4 2 0 1981 1986 1991 1996 2001 2006 -2 -4 -6 GPD Advertising New spapers © 2011 WAN-IFRA | 10 Source: Zenith Optimedia Need to
  • 11. NEWSPAPER CIRCULATION Is it only decline? © 2011 WAN-IFRA | 11
  • 12. Global Circulation (paid daily in Mil.) 538 540 550 528 518 519 500 450 400 06 07 08 09 10 20 20 20 20 20 © 2011 WAN-IFRA | 12 Source: WPT
  • 13. Circulation Trends (paid daily) Variation 2006-10 20% Variation 2009-10 15% 10% 5% 0% -5% -10% -15% -20% a fic a e e ic ic p op ci ro er er ur Pa Am Eu m rE A a rn si tin te th A te s or La Ea es N W r.& © 2011 WAN-IFRA | 13 t en C Source: WPT
  • 14. Global Number of Titles (paid daily) 14619 14853 15000 14022 13223 13525 14000 13000 12000 11000 10000 9000 8000 7000 6000 5000 06 07 08 09 10 20 20 20 20 20 © 2011 WAN-IFRA | 14 Source: WPT
  • 15. Number of Titles Trend (paid daily) 15% Variation 2006-10 Variation 2009-10 10% 5% 0% -5% -10% c A a a e ifi pe E ic ic op ac M ro er er ur P m m Eu E a A A si n rn th tin er A te or st La es N Ea W l& ra © 2011 WAN-IFRA | 15 t en Source: WPT C
  • 16. Free Newspapers – The Hype is over 250 50 45 200 40 35 C o p ies M il. 150 30 T itles 25 100 20 15 50 10 5 0 0 2006 2007 2008 2009 2010 Titles Copies © 2011 WAN-IFRA | 16 Source: WPT
  • 17. Market Share of Paid vs. Free Dailies (2010) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% SA ly ia n l na ce ia en s zi pa Ita nd d tr ra hi an U ed In us Ja B rla C Fr Sw A he Free et N Paid © 2011 WAN-IFRA | 17 Source: WPT
  • 18. HitList – The World’s Top Ten Newspapers (copies k) 12000 10000 Circulation 2010 Circulation 2009 8000 6000 4000 2000 0 an n n xi ia n n n ild i bu bu ke bu bu ao Su nd gr B ik m m im Xi im Ja fI e N hi hi Th O Sh o Sh ik e iS iS ka Th es in hi ri ch ch an m ai iu sa ni ni C D Ti m A hu ai Yo e © 2011 WAN-IFRA | 18 e M Th C Th Source World Press Trends. National Newspaper Associations.
  • 19. Readership - Countries Hitlist (paid dailies 2010) 100% 96% 95% 92% 90% 85% 82% 82% 82% 80% 80% 78% 80% 78% 75% 75% 70% 65% 60% 55% 50% n ia d d ng e en nd ay rg pa or an an tr bu rw Ko ed la us ap Ja nl el er No Sw m Ic Fi A ng ng it z xe Si Ho Sw Lu © 2011 WAN-IFRA | 19 Source: WPT
  • 20. Average newspaper sales (paid dailies 2010) 500 461 Average circulation (000’s) 450 400 350 300 250 200 162 149 150 111 100 55 32 25 50 16 13 11 0 a a A UK a ay il n y a si tri in az di an US pa rw s s Ch In Br Ru m Ja Au No er G World-wide, average circulation is 17,000 copies © 2011 WAN-IFRA | 20 Source: WPT
  • 21. ADVERTISING EXPENDITURES BY MEDIA Where is the money going? © 2011 WAN-IFRA | 21
  • 22. Global Advertising Expenditure by Media (Bil. US $) 180 Television 180 New spaper 160 Internet 140 Magazines 94 120 Radio 100 62 80 43 32 60 40 20 0 2010 © 2011 WAN-IFRA | 22 Source: Zenith Optimedia
  • 23. Global Advertising by Media Variation 2007-10 80% Variation 2010-13 70% 60% 50% 40% 30% 20% 10% 0% -10% -20% l o ut nt ita n i ad O o i Pr ig si R D vi le Te © 2011 WAN-IFRA | 23 Source: KPMG
  • 24. Global Advertising Trend „Big Three“ 31% 35% 30% 22% 25% 19% 20% 13% 14% 15% 9% 11% 8% 6% 10% 3% 5% 0% -1% -5% -10% -9% e a a a p si ic ic ro A er er Eu m m New spapers Variation 2009-10 A A th th Internet Variation 2009-10 or u So N TV Variation 2009-10 © 2011 WAN-IFRA | 24 Source: Zenith Optimedia
  • 25. Global Advertising of Share by Region (in Bil. US$) Western Europe 40 35 30 25 USA 20 45 15 40 10 35 5 30 0 25 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 20 15 Asia Pacific 10 50 5 45 40 0 35 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 30 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 25 20 15 10 5 0 Newspapers 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 Internet TV © 2011 WAN-IFRA | 25 Source: Zenith Optimedia
  • 26. NEWSPAPER REVENUE Is it content paid, advertising paid or digital revenue? © 2011 WAN-IFRA | 26
  • 27. Global Newspaper Advertising (in Bil. US$) 140 127 127 120 120 99 97 95 94 93 100 80 60 40 20 - 06 07 08 09 10 11 12 13 20 20 20 20 20 20 20 20 © 2011 WAN-IFRA | 27 Source: Zenith Optimedia
  • 28. Newspaper Advertising Trends 30% 24% 20% 8% 10% 6% 3% 0% -1% -2% -2% -10% -9% -9% -20% -20% -23% -30% -40% Variation 06/10 -41% Variation 09/10 -50% c l a ca ta e ifi pe ic op To i ac ro er er ur P m m Eu E a A A si n rn th t in er A te or st La es N Ea W l& ra © 2011 WAN-IFRA | 28 t en Source: Zenith Optimedia C
  • 29. Circulation vs. Advertising 2010 (regional comparisons) Circulation Advertising Volume Revenue 2% 4% 10% 1% 3% 26% 40% 21% 63% EMEA Latin America North America 30% Europe Asia Pacific © 2011 WAN-IFRA | 29 Source: WP.T. Zenith Optimedia
  • 30. Global Newspaper Revenue by Source US $(million) © 2011 WAN-IFRA | 30 Source PwC.
  • 31. INTERNET VERSUS MOBILE Will tablets be our saviour? © 2011 WAN-IFRA | 31
  • 32. Internet vs. Mobile Phone Hybrid Tablets Hybrid Paid but with Ads Advertising model well Advertising No ads please established, but revenue goes to search machines Mobile content payment Internet content payment Content paid model established (monthly model still to be established payment, prepay, APPS) Apple, Mobile phone New players Google, Bing, Yahoo companies © 2011 WAN-IFRA | 32
  • 33. Penetration Mobile vs. Internet 140% Penetration Mobile 2010 (%) Penetration Internet 2010 (%) 120% 100% 80% 60% 40% 20% 0% SA na a a a e il di z tri nc si ra hi U In us us a B C Fr R A © 2011 WAN-IFRA | 33 Source: ITU
  • 34. Our industry challenge is engagement Print Digital Visits per reader/user 15 of 24 Per month 8.6 Per month Minutes per visit 25 4.1 Pages per Visit 40 11.4 Unique visitors % of readers 100 30 © 2011 WAN-IFRA | 34 Source: CHISHOLM, COmscore
  • 35. Audience reality (in Bil. users) 7 6 5 4 2G Ever 3 readers Beijing Olympics 2 Average 1 Ever daily readers 3G 0 ak ily n n s s er er tio tio da pe us rib ip la ge g cr pu sc et in ra bs ew Po ub rn ve su te ls vi ra In d el n an pe sio /C db pa i le vi le oa ob ws Te br M Ne d © 2011 WAN-IFRA | 35 xe Fi Source: CHISHOLM, COmscore
  • 36. Social Media Search engines (Google, Bing) nalism Citiz en jour e.org) voic esonlin (global Online news aggregators (Digg and NetVibes) actors: Mob ile news t.com) s Ma il: nypos (news a ublishers Online news p ort.com) (publishing-rep Social Media (Twitter, Facebook) © 2011 WAN-IFRA | 36
  • 37. Summary • Circulation continues to rise in the East • Social media are changing the concept and decline in the West and process of content gathering and dissemination • Number of titles is consolidating • Multi-directional instead of linear • The main decline is in free dailies. For frees, the hype is over • Social media revenue models remain hard to find • For advertisers, newspapers are more time efficient and effective • Constantly updated news (monitoring, distilling and repacking information) • Newspapers reach more people than the internet • The new digital business is not the traditional newspaper business • Digital revenues are not compensating for lost print revenues © 2011 WAN-IFRA | 37
  • 38. THANK YOU FOR YOUR ATTENTION. Christoph Riess WAN-IFRA Darmstadt WAN-IFRA Paris CEO WAN-IFRA Washingtonplatz 1 96 bis rue Beaubourg christoph.riess@wan-ifra.org 64287 Darmstadt, Germany 75003 Paris, France Tel. +49.6151.733-790 Tel. +49.6151.733-6 Tel. +33.147.4285-00 © 2011 WAN-IFRA | 38