The document summarizes key trends in the global news media industry presented by Christoph Riess at the 18th World Editors Forum and 63rd World Newspaper Congress. It outlines shifts in media consumption to digital platforms like the internet and mobile devices, economic development and advertising expenditure trends, declines in newspaper circulation and number of newspaper titles, and the rise of internet and mobile usage over television, radio, magazines and newspapers. Charts and data are presented on these topics from various countries to illustrate important industry developments from 2006 to 2010.

1. 18th WORLD EDITORS FORUM
63rd WORLD NEWSPAPER CONGRESS
Titel: World Press Trends 2011
Speaker: Christoph Riess

2. Christoph Riess
WORLD PRESS TRENDS 2011
www.wan-ifra.org

3. World Press Trends – The Book
Since 1988
Value over volume
Focus on key numbers in key markets
New office-based data collection
Ongoing up-dating instead of a sprint
Electronic database access any time
New presentation
Insights over
numbers
© 2011 WAN-IFRA | 3

4. MEDIA ECONOMICAL NEWSPAPER
CONSUMPTION DEVELOPMENT CIRCULATION AND
SHIFT Are we back on track? NUMBER OF TITLES
Is it all Internet now? Is it only decline?
ADVERTISING NEWSPAPER INTERNET VERSUS
EXPENDITURES REVENUE MOBILE
BY MEDIA Is it content paid, advertising Will tablets be our saviour?
Where is the money going? paid or digital revenue?
© 2011 WAN-IFRA | 4

5. MEDIA CONSUMPTION
SHIFT
Is it all Internet now?
© 2011 WAN-IFRA | 5

6. Media Consumption 2010 (minutes per day)
Internet
800 Television
Radio
Magazines
700 All Newspapers
600
500
400
300
200
100
0
SA
ia
n
l
na
a
ia
zi
pa
si
d
tr
ra
© 2011 WAN-IFRA | 6
hi
U
In
us
us
Ja
B
C
R
A
Source: World Press Trends

7. Internet
Media Consumption Trend (minutes per day)
Television
Brasil Radio
500
Magazines
400 All newspapers
300 Germany
200
600
100 500
0 400
06
07
08
09
10
20
20
20
20
20
300
Canada
200
500
100
400
0
06
07
08
09
10
300
20
20
20
20
20
200
100
0
© 2011 WAN-IFRA | 7
06
07
08
09
10
20
20
20
20
20
Source: World Press Trends

8. ECONOMICAL
DEVELOPMENT
Are we back on track?
© 2011 WAN-IFRA | 8

9. GDP Growth
30%
20%
10%
0%
-10%
GDP Variation 2008-09 in %
-20% GDP Variation 2009-10 in %
GDP Variation 2010-11 in %
-30%
SA
ia
l
na
a
y
zi
si
an
d
ra
hi
U
us
In
m
B
C
R
er
G
© 2011 WAN-IFRA | 9
Source: Zenith Optimedia

10. Economic reality… decoupling (Variation in %)
14
12
10
8
6
4
2
0
1981 1986 1991 1996 2001 2006
-2
-4
-6 GPD Advertising New spapers © 2011 WAN-IFRA | 10
Source: Zenith Optimedia
Need to

11. NEWSPAPER
CIRCULATION
Is it only decline?
© 2011 WAN-IFRA | 11

12. Global Circulation (paid daily in Mil.)
538 540
550
528
518 519
500
450
400
06
07
08
09
10
20
20
20
20
20 © 2011 WAN-IFRA | 12
Source: WPT

13. Circulation Trends (paid daily)
Variation 2006-10
20%
Variation 2009-10
15%
10%
5%
0%
-5%
-10%
-15%
-20%
a
fic
a
e
e
ic
ic
p
op
ci
ro
er
er
ur
Pa
Am
Eu
m
rE
A
a
rn
si
tin
te
th
A
te
s
or
La
Ea
es
N
W
r.&
© 2011 WAN-IFRA | 13
t
en
C
Source: WPT

14. Global Number of Titles (paid daily)
14619 14853
15000 14022
13223 13525
14000
13000
12000
11000
10000
9000
8000
7000
6000
5000
06
07
08
09
10
20
20
20
20
20
© 2011 WAN-IFRA | 14
Source: WPT

15. Number of Titles Trend (paid daily)
15% Variation 2006-10
Variation 2009-10
10%
5%
0%
-5%
-10%
c
A
a
a
e
ifi
pe
E
ic
ic
op
ac
M
ro
er
er
ur
P
m
m
Eu
E
a
A
A
si
n
rn
th
tin
er
A
te
or
st
La
es
N
Ea
W
l&
ra
© 2011 WAN-IFRA | 15
t
en
Source: WPT
C

16. Free Newspapers – The Hype is over
250 50
45
200 40
35
C o p ies M il.
150 30
T itles
25
100 20
15
50 10
5
0 0
2006 2007 2008 2009 2010
Titles Copies
© 2011 WAN-IFRA | 16
Source: WPT

17. Market Share of Paid vs. Free Dailies (2010)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
SA
ly
ia
n
l
na
ce
ia
en
s
zi
pa
Ita
nd
d
tr
ra
hi
an
U
ed
In
us
Ja
B
rla
C
Fr
Sw
A
he
Free
et
N
Paid
© 2011 WAN-IFRA | 17
Source: WPT

18. HitList – The World’s Top Ten Newspapers (copies k)
12000
10000
Circulation 2010
Circulation 2009
8000
6000
4000
2000
0
an
n
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xi
ia
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n
ild
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bu
ke
bu
bu
ao
Su
nd
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B
ik
m
m
im
Xi
im
Ja
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Th
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Sh
o
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ik
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Th
es
in
hi
ri
ch
ch
an
m
ai
iu
sa
ni
ni
C
D
Ti
m
A
hu
ai
Yo
e
© 2011 WAN-IFRA | 18
e
M
Th
C
Th
Source World Press Trends. National Newspaper Associations.

19. Readership - Countries Hitlist (paid dailies 2010)
100% 96%
95% 92%
90%
85% 82% 82% 82%
80% 80%
78%
80% 78%
75%
75%
70%
65%
60%
55%
50%
n
ia
d
d
ng
e
en
nd
ay
rg
pa
or
an
an
tr
bu
rw
Ko
ed
la
us
ap
Ja
nl
el
er
No
Sw
m
Ic
Fi
A
ng
ng
it z
xe
Si
Ho
Sw
Lu © 2011 WAN-IFRA | 19
Source: WPT

20. Average newspaper sales (paid dailies 2010)
500 461
Average circulation (000’s)
450
400
350
300
250
200 162 149
150 111
100 55
32 25
50 16 13 11
0
a
a
A
UK
a
ay
il
n
y
a
si
tri
in
az
di
an
US
pa
rw
s
s
Ch
In
Br
Ru
m
Ja
Au
No
er
G
World-wide, average circulation is 17,000 copies
© 2011 WAN-IFRA | 20
Source: WPT

21. ADVERTISING
EXPENDITURES BY MEDIA
Where is the money going?
© 2011 WAN-IFRA | 21

22. Global Advertising Expenditure by Media (Bil. US $)
180
Television
180 New spaper
160 Internet
140 Magazines
94
120 Radio
100 62
80 43
32
60
40
20
0
2010
© 2011 WAN-IFRA | 22
Source: Zenith Optimedia

23. Global Advertising by Media
Variation 2007-10
80%
Variation 2010-13
70%
60%
50%
40%
30%
20%
10%
0%
-10%
-20%
l
o
ut
nt
ita
n
i
ad
O
o
i
Pr
ig
si
R
D
vi
le
Te
© 2011 WAN-IFRA | 23
Source: KPMG

24. Global Advertising Trend „Big Three“
31%
35%
30% 22%
25% 19%
20% 13% 14%
15% 9% 11%
8% 6%
10%
3%
5%
0%
-1%
-5%
-10% -9% e
a
a
a
p
si
ic
ic
ro
A
er
er
Eu
m
m
New spapers Variation 2009-10
A
A
th
th
Internet Variation 2009-10
or
u
So
N
TV Variation 2009-10
© 2011 WAN-IFRA | 24
Source: Zenith Optimedia

25. Global Advertising of Share by Region (in Bil. US$)
Western Europe
40
35
30
25
USA
20
45 15
40 10
35 5
30
0
25
98
99
00
01
02
03
04
05
06
07
08
09
10
11
12
19
19
20
20
20
20
20
20
20
20
20
20
20
20
20
20
15 Asia Pacific
10 50
5 45
40
0
35
98
99
00
01
02
03
04
05
06
07
08
09
10
11
12
30
19
19
20
20
20
20
20
20
20
20
20
20
20
20
20
25
20
15
10
5
0
Newspapers
98
99
00
01
02
03
04
05
06
07
08
09
10
11
12
19
19
20
20
20
20
20
20
20
20
20
20
20
20
20
Internet
TV
© 2011 WAN-IFRA | 25
Source: Zenith Optimedia

26. NEWSPAPER
REVENUE
Is it content paid, advertising paid or digital revenue?
© 2011 WAN-IFRA | 26

27. Global Newspaper Advertising (in Bil. US$)
140
127 127
120
120
99 97
95 94 93
100
80
60
40
20
-
06
07
08
09
10
11
12
13
20
20
20
20
20
20
20
20
© 2011 WAN-IFRA | 27
Source: Zenith Optimedia

28. Newspaper Advertising Trends
30% 24%
20%
8%
10% 6%
3%
0%
-1% -2%
-2%
-10% -9% -9%
-20% -20%
-23%
-30%
-40% Variation 06/10
-41%
Variation 09/10
-50%
c
l
a
ca
ta
e
ifi
pe
ic
op
To
i
ac
ro
er
er
ur
P
m
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E
a
A
A
si
n
rn
th
t in
er
A
te
or
st
La
es
N
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W
l&
ra
© 2011 WAN-IFRA | 28
t
en
Source: Zenith Optimedia
C

29. Circulation vs. Advertising 2010 (regional comparisons)
Circulation Advertising
Volume Revenue
2% 4%
10%
1% 3%
26%
40%
21%
63%
EMEA
Latin America
North America 30%
Europe
Asia Pacific
© 2011 WAN-IFRA | 29
Source: WP.T. Zenith Optimedia

30. Global Newspaper Revenue by Source US $(million)
© 2011 WAN-IFRA | 30
Source PwC.

31. INTERNET VERSUS
MOBILE
Will tablets be our saviour?
© 2011 WAN-IFRA | 31

32. Internet vs. Mobile Phone
Hybrid
Tablets
Hybrid
Paid but with Ads
Advertising model well
Advertising No ads please established, but revenue
goes to search machines
Mobile content payment Internet content payment
Content paid
model established (monthly model still to be established
payment, prepay, APPS)
Apple, Mobile phone
New players Google, Bing, Yahoo
companies
© 2011 WAN-IFRA | 32

33. Penetration Mobile vs. Internet
140% Penetration Mobile 2010 (%)
Penetration Internet 2010 (%)
120%
100%
80%
60%
40%
20%
0%
SA
na
a
a
a
e
il
di
z
tri
nc
si
ra
hi
U
In
us
us
a
B
C
Fr
R
A
© 2011 WAN-IFRA | 33
Source: ITU

34. Our industry challenge is engagement
Print Digital
Visits per reader/user 15 of 24 Per month 8.6 Per month
Minutes per visit 25 4.1
Pages per Visit 40 11.4
Unique visitors % of readers 100 30
© 2011 WAN-IFRA | 34
Source: CHISHOLM, COmscore

35. Audience reality (in Bil. users)
7
6
5
4 2G
Ever
3 readers Beijing
Olympics
2
Average
1 Ever
daily
readers 3G
0
ak
ily
n
n
s
s
er
er
tio
tio
da
pe
us
rib
ip
la
ge
g
cr
pu
sc
et
in
ra
bs
ew
Po
ub
rn
ve
su
te
ls
vi
ra
In
d
el
n
an
pe
sio
/C
db
pa
i le
vi
le
oa
ob
ws
Te
br
M
Ne
d
© 2011 WAN-IFRA | 35
xe
Fi
Source: CHISHOLM, COmscore

36. Social Media
Search engines
(Google, Bing)
nalism
Citiz en jour
e.org)
voic esonlin
(global
Online news
aggregators
(Digg and NetVibes)
actors:
Mob ile news
t.com)
s Ma il: nypos
(news a
ublishers
Online news p
ort.com)
(publishing-rep
Social Media
(Twitter, Facebook)
© 2011 WAN-IFRA | 36

37. Summary
• Circulation continues to rise in the East • Social media are changing the concept
and decline in the West and process of content gathering and
dissemination
• Number of titles is consolidating
• Multi-directional instead of linear
• The main decline is in free dailies. For
frees, the hype is over • Social media revenue models remain
hard to find
• For advertisers, newspapers are more
time efficient and effective • Constantly updated news (monitoring,
distilling and repacking information)
• Newspapers reach more people than
the internet • The new digital business is not the
traditional newspaper business
• Digital revenues are not compensating
for lost print revenues
© 2011 WAN-IFRA | 37

38. THANK YOU FOR
YOUR ATTENTION.
Christoph Riess WAN-IFRA Darmstadt WAN-IFRA Paris
CEO WAN-IFRA Washingtonplatz 1 96 bis rue Beaubourg
christoph.riess@wan-ifra.org 64287 Darmstadt, Germany 75003 Paris, France
Tel. +49.6151.733-790 Tel. +49.6151.733-6 Tel. +33.147.4285-00
© 2011 WAN-IFRA | 38