The document provides an overview of India's large population and growing economy. Some key points: - India has a population of over 1.21 billion people, with over 60% under age 35 and urban population contributing 60% of GDP. - Household income is increasing significantly across income brackets, fueling more discretionary spending. - Many sectors like FMCG, retail, healthcare and hospitality are experiencing strong growth of 6-15% annually. - Television is a major advertising medium due to its large reach, though distribution challenges remain due to a fragmented market of over 50,000 cable operators. - The document introduces Prime Connect as an independent distribution platform that aims to organize channel distribution through various digital platforms

1. Think India.
Think Prime Connect.
Media Network & Distribution (India) Limited.
Corporate presentation

2. India: An overview
Population: 1.21 Bn
Total Households: 234 mn
Annual GDP USD 1.53 Tn
• India has the world’s largest working population.
• 65% of the population is under 35 years of age.
8 – Metros
• Urban population contributes approx 60% to
Indian GDP. 31 – 1+Million Towns

3. Indian Economy poised to
hit the next level

4. Growth Driver: Growth of Income
Maximum growth in percentage terms is
expected in higher income households.
90,000 100%
79%
80,000 75% 80%
No. of Households (‘000s)
70,000 50% 60%
60,000 45%
31% 40%
50,000
40,000 20%
1%
30,000 0%
20,000
-20%
10,000 -34%
-40%
<45 45 -9 0 90 -135 130- 180 180- 200 200 -1 000 1000+
Annual Household Income (Rs.’000)
2005-06 2009- 10 Growth (09 -10)
Source: NCAER & Technopak Analysis
The higher income group are willing to experience premium
products for their ‘emotional value’ & exclusive feel.

5. Growth Driver: Increasing Discretionary Spends
27% 30%
40% 36%
2003 2008
4% 4%
9% 10%
20% 20%
32%
32%
2013
5% Food & Grocery
11% 20%
Savings & Investment
Source : Technopak Analysis & HUL Presentation 2008
Continuous disposable Income growth is propelling
demand for better quality services.

6. Growth Driver: Growth across various sectors
FMCG Sector Retail
CAGR 12% 74 CAGR 6% 755
43 535
USD Bn
USD Bn
25 410
2008 2013 2018 2008 2013 2018
Healthcare* Hospitality
CAGR 15% 136 CAGR 6% 42
39
68 23
USD Bn
USD Bn
34
2008 2013 2018 2008 2013 2018
Source : Technopak Analysis
*Healthcare excluding Pharma Sector
The growth of Indian Economy is set to out pace China’s
Economy in year 2012 as per the World Bank estimates.

7. Television Industry in India

8. An Overview
Total HH - 234
Total TV household - 130
25
Analog
Total C&S - 103 DTH
10
Digital
68
Figures in Millions
TV is one of the most attractive advertising medium due to
its large reach and potential for increase in penetration.

9. Density of C&S Homes in India
HIGHLY FRAGMENTED MARKET
• Unique, large and diverse multi-
cultural consumer market -Spread
over 3.2 Million square kms.
• 70% of the population live in
rural areas-The most difficult
terrains to map.
• 74% of the market controlled
by - 50,000 + LCO’s.
Over 5 mn homes
4 - 5 mn homes
2 - 4 mn homes
Less than 2 mn homes

10. Despite all liberalizations, doing
business in India is not simple as it
is perceived to be...

11. India: A Challenging Market
Distribution – The Key to World’s Second Largest C&S Market
• With 103 million C&S households, distribution remains the most difficult
and decisive part for the success of any broadcaster.
• Distribution is heavily front loaded in terms of investment in
infrastructure & subscriber acquisition cost (which goes as high as 80$
per subscriber)
• With an high upfront capital expenditure and minimum break
even period of 5 - 7 years, profitability remains a distant dream for
independent broadcasters

12. India: A Challenging Market
India is lowest in terms of ARPU

13. India: A Challenging Market
Low Subscription Revenue Flow
to the Broadcaster
Under Declaration Of Subscribers by Cable Operators resulting in
large subscription losses to the Broadcasters

14. India: A Challenging Market
Carriage Fee
450
• Carriage fee is the second 400 400
highest cost in a channel 350
In Million USD
portfolio, consuming 40 to 50% 300
289
250
of the operating cost. 267
200
150 140
• With 150+ channels awaiting 100
approval from the Govt, 50
the cost is likely to shoot up 0
2006 2008 2010 2011
further.
carriage fee
Carriage Fee Trend for the C&S Industry

15. India: A Challenging Market
Political & Regulatory Issues
• Unending extension of the deadlines set by the government for
digitization of the cable TV network
Ini al deadline Revised deadline Proposed new
set in 2005 set in 2008 deadline
2007 2013 2015(p)
• Intervention and control of pricing of channels.
• Complex tax structure and regulations.

16. Why Prime Connect?

17. Media Network & Distribution (India) Ltd
• An independent distribution platform that will organize and distribute channels
through various means namely MSO/ DTH/ IPTV and all emerging digital
platforms across homes and commercial establishments.
• Joint Venture between India’s biggest media house, Bennett & Coleman
Company Limited (BCCL) and Television industry’s most respected veteran
Mr. Yogesh Radhakrishnan.
The new identity for independent broadcasters

18. Promoters
Bennett, Coleman & Company Limited (BCCL):
• India’s most diversified media company in world’s fastest growing
media market.
• Strong heritage Of 172 years and a dominant position across key
market segments like TV, Print and Online Media.
• Leading urban upscale audiences across India & India diaspora for
its 4 leading television channels.
• House of Power Brands and annual revenues exceeding a
billion US Dollars.

19. BCCL Traversing The Media Continuum
Source : AIR – Average Issue Readership IRS 2010 Q3; 1 internal MIS Dec ’10; 2 TAM : CS 15+ All India; 3&4 TAM; 5ComScore Worldwide Dec ‘10

20. The House of Power Brands

21. Promoters
Yogesh Radhakrishnan : MD & CEO
• A veteran and a pioneer in the C&S industry having more than
25 years experience.
• Co-Founded two of the largest MSO’s in India.
• Co-Promoter of ‘Movies Now’, India’s No.1 English Movie Channel.
• Created & Launched International channels for ZEE & strengthened
their position in the International market.
• Co-founded & Promoted ETC Music network and ETC Punjabi
network, both market leaders in their own genres.
• His experience and expertise has revolutionized the C&S industry
in India and has given the Indian audience the chance to
experience the wonders of television

22. Our Partners

23. Prime Connect - Enhancing the Reach for Times Now
Times Now
NDTV
CNN IBN
Headline Today
Source: TAM Peoplemeter System; TG: 25+ M AB; Time Period: 27 June’10 (Wk 27) to 9 Apr’11 (Wk 15); All Day; Markets: All India 1 Mn+
• Since last 45 weeks, Times Now has been able to maintain its leadership position, by
reaching maximum number of English News viewers.
• Since MNDIL launch (in week 37-38), Times Now was able to consolidate its market
leadership by increasing reach in past few weeks.
• Times Now currently reach around 16% of all India 1 Mn+ English News viewers as
compared to 14% reach of its close competitor.

24. Prime Connect - Enhancing the Reach for ET Now
ET Now
CNBC TV18
Bloomberg UTV
Source: TAM Peoplemeter System; TG: 25+ M AB; Time Period: 27 June’10 (Wk 27) to 9 Apr’11 (Wk 15); All Day; Markets: All India 1 Mn+
• Since MNDIL launch (in week 37-38), ET Now is able to gain over 20% incremental
reach compared to pre-launch phase. (ET Now avg reach 6.1 (Wk 27-37 ’10) to
7.5 (Wk 4-15 ’11)
• Post MNDIL launch, ET Now was able to reach maximum number of English Business
News Viewers in All India 1 Mn+ markets.

25. Prime Connect - Enhancing the Reach for ZOOM
Zoom
MTV
Channel V
9XM
Bindass
Source: TAM Peoplemeter System; TG: 15-24 AB; Time Period: 27 June’10 (Wk 27) to 9 Apr’11 (Wk 15); All Day; Markets: HSM 1 Mn+
• Since MNDIL launch (in week 37-38), Zoom is able to gain over 18% incremental
reach compared to pre-launch phase. (Zoom avg reach 32 (Wk 27-37 ’10) to
38 (Wk 4-15 ’11)
• Post MNDIL launch, Zoom was able to reach maximum number of Music and Youth
content viewers in All India 1 Mn+ markets.

26. Movies Now – The Success Story
Movies Now
Star Movies
HBO
Pix
Source: TAM Peoplemeter System; TG: 15-34 AB; Time Period: 27 June’10 (Wk 27) to 9 Apr’11 (Wk 15); All Day; Markets: 8 Metros
Within few weeks of its launch, Movies Now managed to achieve highest reach in the
genre. Currently, it achieves around 20% reach and is the No 1 channel of the genre.

27. Healthy 13 Week Average
Relative Channel Share Percentage
2% 5%
5%
Movies Now
13% 36%
HBO
Star Movies
PIX
24% Zee Studio
15% World Movies
WB
MOVIES NOW continues to maintain its top slot since inception.

28. Prime Connect Advantages
Prime Connect
Maximize Reach
Lead by the most respected industry
veteran Mr. Yogesh Radhakrishnan
Research based Strategy Model
for independent Broadcasters
Proven track record:
MOVIES NOW at the
top since the launch

29. Thank You