A snapshot of mobile web usage growth in Australia as seen by the Australian Broadcasting Corporation (ABC). Presented at the CeBIT Mobile Conferecence, May 2012.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
A snapshot of mobile web usage growth in Australia as seen by the Australian Broadcasting Corporation (ABC). Presented at the CeBIT Mobile Conferecence, May 2012.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
Marketers are not focusing enough on the opportunities presented by mobile, according to Business Insider's Henry Blodget. They need to understand that mobile isn’t just another platform but a marketing, communication and sales channel. In this session, he'll discuss the growth of the industry, including emerging ad formats and strategies.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Presenter: Henry Blodget, CEO, Business Insider @hblodget
Mobile Networks: Responding To Public Concern with Good Policy and Communicat...jrowley_ie
Presentation at First West African Conference on EMF Exposure and Health:
“HARMONIZING EMF RISK COMMUNICATION AND EMF POLICY IN WEST AFRICA”
, Lagos, Nigeria, 27-28 June 2012
Around the world patients and consumers are taking their health into their own hands. Literally. Find out what is driving this empowered patient, and what kind of technologies are enabling greater education and empowerment in our healthcare decisions. From futurist Anders Sorman-Nilsson's recent keynote on the future of healthcare in Asia.
International App development and challengesAffiliate Dag
Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
This is a collation of some pretty facts about the Indian Digital Scenario in the year 2012. This will help you to have a snap shot of the market for the year 2012 along with some amazing prediction for next 3 years.
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
Marketers are not focusing enough on the opportunities presented by mobile, according to Business Insider's Henry Blodget. They need to understand that mobile isn’t just another platform but a marketing, communication and sales channel. In this session, he'll discuss the growth of the industry, including emerging ad formats and strategies.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Presenter: Henry Blodget, CEO, Business Insider @hblodget
Mobile Networks: Responding To Public Concern with Good Policy and Communicat...jrowley_ie
Presentation at First West African Conference on EMF Exposure and Health:
“HARMONIZING EMF RISK COMMUNICATION AND EMF POLICY IN WEST AFRICA”
, Lagos, Nigeria, 27-28 June 2012
Around the world patients and consumers are taking their health into their own hands. Literally. Find out what is driving this empowered patient, and what kind of technologies are enabling greater education and empowerment in our healthcare decisions. From futurist Anders Sorman-Nilsson's recent keynote on the future of healthcare in Asia.
International App development and challengesAffiliate Dag
Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
This is a collation of some pretty facts about the Indian Digital Scenario in the year 2012. This will help you to have a snap shot of the market for the year 2012 along with some amazing prediction for next 3 years.
How to Choose the Right SEM Agency or Technology Partner
Date: Tuesday, June 30, 2009
Time: 1:00pm EDT / 10:00am PDT
How does one avoid the pitfall of selecting the wrong SEM agency or PPC solution for their business? In this session we'll take a deep dive into the questions, strategies and processes that search marketers today must execute in order to stay competitive and avoid the dreaded mismatch. Just a few of these best practices include:
• Knowing exactly what you need and getting proper buy-in internally
• Allowing plenty of lead time and asking the right questions up front
• Understanding that the basics are what matter most
• Looking beyond cost alone
• Meeting the right people and checking the right references
Presenters: Aaron Goldman, Managing Partner, Connectual
Sponsored by Marin Software
The smartphone revolution has till now come mostly in three flavors: iOS, Android, and Blackberry. Samsung Electronics’ bada powered smartphones, however, are making a major dent in the market. Samsung’s bada phones are gaining ground on their accessible interface, familiar development environment, competitive prices, and wide app selection.
RJW_Tap is a mobile marketing agency that is dedicated to NFC Marketing. Our main area of expertise is on the delivery of NFC and RFID marketing solutions through mobile devices for brands and agencies. NFC stands for Near Field Communications, which means that a mobile phone can interact with any real world object as long as the phone is NFC enabled.
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Still all about #1
Now 4.0013 billion mobile users, but still only one me
3. Asia’s mobile Internet population
Mobile Internet unique users, Asia
1,600,000,000
1,400,000,000
Other
Vietnam
1,200,000,000
Thailand
Taiwan
1,000,000,000 South Korea
Singapore
Philppines
800,000,000
New Zealand
Malaysia
600,000,000 Japan
Indonesia
India
400,000,000
Hong Kong
China
200,000,000 Australia
-
2009 2010 2011 2012 2013 2014 2015
Source: mobileSQUARED, Asia report 2010
4. The users, by device category
Device % of voice across selected markets
100%
90%
80%
70%
60%
Legacy
50% Featurephones
Smartphones
40%
iPhone
30%
20%
10%
0%
2009 2010 2011 2012 2013 2014 2015
Source: mobileSQUARED, Asia report 2010
5. Mobile is same as web, only different
Delivering traffic via search – ranging from 12% for all users to 55%
for iPhone users. So it’s important but not ubiquitous (Source –
eMarekter)
Delivering traffic via display – plenty of options for ad networks and
exchanges but buying solely on price isn't wise. Users expect to be
delivered to something entertaining and valuable; they won't hang
around if they're not.
Delivering for mobile – design for screen size, browsing flexibility,
handset variants and speed. Everyone doesn’t have an iPhone (just
like a few years ago everyone didn't have Broadband or flash) .
6. Far from perfect
End of Honeymoon period =
behavioural change
Users congregate to iPhone-
optimised sites
However:
iPhone optimised sites
cannot be overridden
Users need options
7. Don’t forget Nokia
Top devices for
mobile internet
usage
Top OEMs for mobile internet usage
Ranking Device
1 Nokia5130 11% Ranking OEM
2 Nokia3110c 8% 1 Nokia 65%
3 Nokia2700c 7% 2 SAMSUNG 13%
4 Nokia7210 6% 3 SonyEricsson 9%
5 Nokia6300 3% 4 LG 1%
6 NokiaN70 3%
5 HUAWEI 1%
7 Nokia6233 2%
6 Micromax 1%
8 Nokia2626 2%
7 Motorola 1%
9 SAMSUNG-GT-C3010 2%
10 NokiaN72 1%
11 SAMSUNG-GT-S3310 1%
12 Nokia3500c 1%
13 Nokia5300 1%
14 Nokia5310 1% 28% of browsers in
15 Nokia6303 1%
16 NokiaN73 1%
India are Opera Mini
17 SonyEricssonK750i 1%
18 SonyEricssonW200i 1%
19 Nokia2730c 1%
20 Nokia5200 1%
Source: mobileSQUARED, Asia report 2010, On Device Research
9. Who is going where?
Source: mobileSQUARED, Asia report 2010
10. China
Mobile Internet application users, China, 2009
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Mobile TV Mobile Email Mobile online Mobile social Mobile online Mobile Mobile Mobile
gaming networking music search reading chatting
Source: mobileSQUARED, Asia report 2010, CNNIC
11. How often do you browse the Internet using your
mobile phone?
60%
India 50%
40%
30%
20%
10%
0%
At least 1 hour per Everyday Several times a A f ew times a I do not use the
day week month mobile Internet
Traffic based on consumer behaviour
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
Source: mobileSQUARED, Asia report 2010
-
Hourly usage Daily Several times a A f ew times a
week month
12. Which types of mobile internet sites do you visit
on your mobile phone?
12,000,000
India 10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Where do you use the internet on your mobile
100%
90%
phone?
80%
70%
60%
50%
40%
30%
20%
10%
0%
Source: mobileSQUARED, Asia report 2010
At home At university At work Other (please Whilst on Whilst outside
or school state) public
transport
13. The Top Sites
Average browsing session in Asia10-15 mins
Site will lose 25-30% of users per click – (originally >50%)
• Based on 1 million users of site X, if they go 10 pages into site,
would previously have 977 users, now 56,314.
• Improvement of 5,764%.
Users gravitate towards 10 “favourite” sites
including: Social networking site, business networking site, news, sport,
finance, fashion, entertainment
On average a user will have up to 6 “set” sites and 4 “floating” sites.
Ambition for brands is to become a “floating” site with a goal of
becoming a “set” site.
14. The mobile site hierarchy
#1 mobile site behaviour
100%
90%
80%
70%
60% Sites of uncertainty:
50% Target for brands
40%
30%
20%
10%
0%
Site 10 Site 2 Site 3 Site 4 Site 5 Site 6 Site 7 Site 8 Site 9 Site 10
15. WAP landing pages
Spend
Campaign 1
Campaign 2
Campaign 1
Campaign 3
Campaign 1 Campaign 2
Campaign 2 Campaign 3 Campaign 4
Campaign 5
Campaign 3 Campaign 4
Year 1 Year 2 Year 3 Time
Fractured approach
16. The mobile platform
Spend
Ongoing communication
Camp. 3
Campaign 1 Camp. 2
Brand Consumers
Presence
Time
17. Mobile Internet: raising awareness
38
76% that clicked on
+36% the ad would be likely
to buy the product
28
+267%
11
3
Source: IAB Mobile Advertising Effectiveness Research, Base: All Respondents (609)
18. We’re a social lot
Source: mobileSQUARED, Asia report 2010, Trendstream
19. And we influence
Source: mobileSQUARED, Asia report 2010, Trendstream
20. And we’re starting to make decisions
% of buyers who researched prior to purchase (offline and online)
Source: mobileSQUARED, Asia report 2010, Trendstream
21. Part 2: Communicating with #1
MESSAGING
MOBILE INTERNET
CONSUMER ATTENTION
SOCIAL NETWORKING
CONSUMER REACH