This document discusses the rise of mobile audiences and mobile commerce. Some key points made include:
- Over 20% of internet access is via mobile devices. Mobile internet users will exceed desktop users globally.
- 42% of UK mobile subscribers have a smart phone. Mobile payments in the UK will be worth £3.3 billion by 2011.
- Mobile queries on Google in Ireland increased by over 4,300% from 2007 to 2010. 79% of large online advertisers do not have mobile optimized sites.
- Only 5.8% of advertising spending in Ireland is on mobile, despite its growing audience share.
- Entertainment, immediate access, local information, and mobile shopping are driving trends in mobile usage
(POMP Forum 2012) Patrick Fuller & Julia Hutchison: Vsebinski marketing v raz...PM, poslovni mediji
The document discusses the growth of content marketing and its impact on agencies, brands, and consumers. Some key points:
- Revenues for content marketing agencies are rebounding after declining in 2009, with digital content driving growth.
- Over 20% of brand marketing budgets are now devoted to content marketing on average, and this percentage is expected to increase.
- While digital content like websites and mobile apps are increasingly popular formats, printed magazines still account for a significant portion of content marketing spending and remain important for many brands.
- Consumers widely engage with and find value in brand content across both print and digital platforms, and this exposure influences purchase consideration and decisions.
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
The document discusses the rise of mobile devices such as smartphones and tablets. Some key points:
- In 2011, global smartphone sales surpassed PC sales for the first time. Smartphone and tablet sales are projected to greatly exceed PC sales in the coming years.
- Mobile internet usage is also rising rapidly and is expected to account for the majority of global internet traffic by 2015. Time spent using mobile apps is increasing significantly each month.
- Globally, the mobile revolution is still in its early stages, with smartphone penetration around 30% currently. However, countries like the US are over halfway to majority smartphone ownership.
- In the US, smartphone ownership is highest among younger, wealthier demographics but
1) Mobile subscriptions are growing rapidly and are projected to reach 4 billion globally by 2010, with mobile penetration reaching 40% of the world population.
2) Voice traffic is shifting from traditional PSTN networks to mobile networks and managed VoIP solutions, with mobile voice traffic expected to match PSTN voice traffic by 2007.
3) The telecommunications industry is seeing new players and business models emerge, with both new virtual operators and traditional operators offering services across both fixed and mobile networks in increasingly competitive horizontal markets.
How does the mobile channel fit in to a brands overall marketing strategy? Very carefully. Even with supersaturated penetration in the Irish Market marketing to people on their mobiles has yet to be effectively leveraged as a discreet advertising component. Some thoughts on how that can be remedied. Presented to agencies and clients at the Mobile Marketing Conference in Dublin September 2008.
The document is a report by the Online Publishers Association (OPA) and OPA Europe on a study of mobile internet content use and advertising internationally. Some key findings from the study include:
- Mobile internet access is widespread at over 75% penetration internationally and usage will continue to grow.
- Advertising on the mobile internet is effective both in terms of receptivity and generating actions from users.
- Brands play a significant role in driving mobile internet activity.
- Users rely on the mobile internet for important content and are actively personalizing and paying for content.
Members of the Content Marketing Association (CMA) have helped their clients migrate to tablet since their arrival. The CMA recently undertook research focusing on how businesses use tablets to consume news, business documents and corporate reports. For the first time, Patrick Fuller, CEO of the CMA, shares the findings with non-CMA members.
Startup asia thai_startup_eco_mimee_20130402 Willis Wee
Thailand has a growing startup ecosystem centered around IT and mobile industries. The document outlines Thailand's statistics on internet, mobile, and social media penetration which have grown significantly in recent years. This reduction in the digital divide and rise of technologies like smartphones is creating new business opportunities. Key players supporting the startup scene include venture capital funds, incubators, co-working spaces, and media outlets. Several interesting Thai startups are highlighted that have built platforms for areas like construction, advertising, and mobile payments. While funding is available, more technical startups are needed to fully capitalize on the business potential.
(POMP Forum 2012) Patrick Fuller & Julia Hutchison: Vsebinski marketing v raz...PM, poslovni mediji
The document discusses the growth of content marketing and its impact on agencies, brands, and consumers. Some key points:
- Revenues for content marketing agencies are rebounding after declining in 2009, with digital content driving growth.
- Over 20% of brand marketing budgets are now devoted to content marketing on average, and this percentage is expected to increase.
- While digital content like websites and mobile apps are increasingly popular formats, printed magazines still account for a significant portion of content marketing spending and remain important for many brands.
- Consumers widely engage with and find value in brand content across both print and digital platforms, and this exposure influences purchase consideration and decisions.
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
The document discusses the rise of mobile devices such as smartphones and tablets. Some key points:
- In 2011, global smartphone sales surpassed PC sales for the first time. Smartphone and tablet sales are projected to greatly exceed PC sales in the coming years.
- Mobile internet usage is also rising rapidly and is expected to account for the majority of global internet traffic by 2015. Time spent using mobile apps is increasing significantly each month.
- Globally, the mobile revolution is still in its early stages, with smartphone penetration around 30% currently. However, countries like the US are over halfway to majority smartphone ownership.
- In the US, smartphone ownership is highest among younger, wealthier demographics but
1) Mobile subscriptions are growing rapidly and are projected to reach 4 billion globally by 2010, with mobile penetration reaching 40% of the world population.
2) Voice traffic is shifting from traditional PSTN networks to mobile networks and managed VoIP solutions, with mobile voice traffic expected to match PSTN voice traffic by 2007.
3) The telecommunications industry is seeing new players and business models emerge, with both new virtual operators and traditional operators offering services across both fixed and mobile networks in increasingly competitive horizontal markets.
How does the mobile channel fit in to a brands overall marketing strategy? Very carefully. Even with supersaturated penetration in the Irish Market marketing to people on their mobiles has yet to be effectively leveraged as a discreet advertising component. Some thoughts on how that can be remedied. Presented to agencies and clients at the Mobile Marketing Conference in Dublin September 2008.
The document is a report by the Online Publishers Association (OPA) and OPA Europe on a study of mobile internet content use and advertising internationally. Some key findings from the study include:
- Mobile internet access is widespread at over 75% penetration internationally and usage will continue to grow.
- Advertising on the mobile internet is effective both in terms of receptivity and generating actions from users.
- Brands play a significant role in driving mobile internet activity.
- Users rely on the mobile internet for important content and are actively personalizing and paying for content.
Members of the Content Marketing Association (CMA) have helped their clients migrate to tablet since their arrival. The CMA recently undertook research focusing on how businesses use tablets to consume news, business documents and corporate reports. For the first time, Patrick Fuller, CEO of the CMA, shares the findings with non-CMA members.
Startup asia thai_startup_eco_mimee_20130402 Willis Wee
Thailand has a growing startup ecosystem centered around IT and mobile industries. The document outlines Thailand's statistics on internet, mobile, and social media penetration which have grown significantly in recent years. This reduction in the digital divide and rise of technologies like smartphones is creating new business opportunities. Key players supporting the startup scene include venture capital funds, incubators, co-working spaces, and media outlets. Several interesting Thai startups are highlighted that have built platforms for areas like construction, advertising, and mobile payments. While funding is available, more technical startups are needed to fully capitalize on the business potential.
Capital Markets Day 2011 Anton Kudryashov Introduction and Investment HighlightsCTC Media, Inc.
The document summarizes the agenda and speakers for Capital Markets Day 2011 hosted by CTC Media. The event will include presentations on the Russian economy, advertising market trends, CTC Media's growth drivers, new initiatives in TV audience measurement and digital media, and delivering shareholder value. CTC Media's CEO Anton Kudryashov will open and close the day, with presentations also given by senior executives of CTC Media and its partners. A networking reception is scheduled after the event.
This document outlines Johnston Press's vision and strategy to transform local media across the UK and Ireland from 2012 to 2020. Their vision is to remain relevant by focusing on community news and engagement, while transitioning to digital-first publishing and new services. Their strategy to 2015 focuses on building their strong local presence and competencies, and increasing their digital business. By 2020, they aim to have all-digital daily operations with weekly print editions, higher subscription and digital revenue, and a more centralized and collaborative organizational structure.
This document discusses global e-commerce trends and cross-border opportunities. It provides statistics on the growth of e-commerce in various countries and regions. The UK e-commerce market has grown significantly in recent years and now accounts for 18% of total UK retail sales. Globally, e-commerce sales are expected to double to $1.125 trillion by 2012. Emerging markets like Brazil, Russia, India and China are leading growth. Cross-border shopping is also increasing, with up to 50% of consumers in some countries making online purchases from other countries. The document identifies opportunities for cross-border sales but also barriers to overcome like language, customer tastes, delivery and payment issues.
Slides used in a webinar presentation on the future of supply chain management. Presenters from IBM and Colgate joined with Lora Cecere, founder of Supply Chain Insights.
This presentation discusses the potential of mobile as a marketing medium in India, and the strategies marketers and agencies can adopt for optimum results. It also gives examples of great campaigns worldwide with relevant learnings. Th presentation ends with discussing the issues and solutions to the same.
CTC Media outlined plans to capitalize on growth in new media platforms in Russia through 2014. Key initiatives included expanding its VideoMore.Ru video portal and developing mobile apps to distribute content across platforms. CTC Media aimed to monetize its digital content and brands through various models including advertising video-on-demand, transactional video-on-demand, subscriptions, and branded applications and web portals. The goal was to make CTC Media's television content available anywhere viewers consumed media and capture value across digital channels.
1) The document discusses changes in digital marketing and advertising in Europe. It notes that the advertising model is changing dramatically from passive audiences to active users.
2) Data shows that online advertising spending is growing in Europe but some countries may see challenges in 2009 due to economic downturns. Search advertising accounts for the largest share at 43% in Europe.
3) The document addresses two main challenges - business challenges around brand advertising and direct response, and legal challenges around building trust and respecting consumers who have more control over their data and experience skepticism toward marketing.
The document outlines 7 rules for mobile advertising. Rule 1 is that mobile is immediate. Rule 2 is that mobile is the shadow of the consumer. Rule 3 is to use a rich ecosystem of apps, advertising, and partnerships. Rule 4 is to sell your brand rather than the product directly. Rule 5 is that it is difficult to type on mobile devices. Rule 6 is that landing pages need variety. Rule 7 is not to forget mobile web advertising. The document provides statistics and examples to support each of the 7 rules.
The Nordic market area represents 36% of Tele2's total revenue in Q2 2009. Tele2 Sweden aims to return to growth by capitalizing on its customer base and building out its own infrastructure in Norway. In Sweden, Tele2 will focus on maintaining its strong prepaid margins while growing its postpaid business to increase long-term revenue and cash flow. Tele2 provides the best deals through competitive pricing and multi-channel distribution to grow its customer base and market share.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
Presented in Broadband World Forum 2011, it intends to introduce conceipts about QoS, QoE, related standards and the challenges for service quality measurements and meeting customer expectations
This document discusses how communications convergence is driving increased processing requirements across many segments including broadband home, wireless broadband, mobility, and content. It summarizes how explosive growth in mobile data traffic, driven largely by video, is overloading networks and forcing service providers to upgrade to 4G/LTE networks. It also describes how more processing power will be needed in both consumer devices like smartphones and tablets as well as network infrastructure like base stations to support advanced technologies and deliver high quality video and other bandwidth-intensive applications and services.
This document discusses trends in rich content and media delivery, including the exponential growth of internet traffic driven by video and connected devices. It notes that over 60% of broadband traffic will be streaming video and audio by 2015. The document also summarizes the global content delivery network market, models for CDN deployment, and reasons why network operators enter the content delivery market to expand their role in the video value chain.
2012 - current Russian digital market overview from IAB Russia: infrastructure, key players, numbers, audience and money. Comparison with Spanish and another Europien markets data. Features and differences on search and social landscapes. How to get Russian customers online.
GWC Insights - 10 Drivers of the Chinese Mobile Internet in 2010Great Wall Club
There are more mobile Internet users in China than in any other country, accounting for more than one sixth of the world’s users. The resulting explosion in mobile-data growth is forcing carriers and equipment providers to adapt, and will provide huge potential for China’s vibrant mobile value-added services for 2011. Especially for small and medium enterprises in the country, the Internet in 2010 was mobile.
The mobile value-added services market in China is highly regulated by the government and dominated by the three state-owned mobile network operators. [1] Mobile subscriptions and traffic have grown tremendously, with over 500 million subscribers by 2007, but regulatory changes since 2005 have made it difficult for independent service providers. [2] China also leads the world in mobile phone manufacturing but the local industry remains fragmented. [3] Mobile gaming, music, newspapers and messaging have shown strong growth for the major operator China Mobile, as it promotes and controls more services.
A fortnightly newsletter covering developments in the Chinese media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.
This document provides an overview of madvertise Mobile Advertising GmbH, a mobile advertising company. It summarizes madvertise's offerings including their mobile advertising network, booking options on premium publisher sites and apps, targeting capabilities, services, and traffic reach across Germany, Europe and globally. Madvertise works with over 155 million impressions in Germany, Austria and Switzerland and over 6.78 billion impressions globally across websites, apps, and channels like news, sports, community portals and more. They offer targeting based on mobile device, content, demographic and location factors.
The document discusses trends in mobile search and advertising. It notes that mobile search growth has increased 500% from 2008 to 2010. 20% of mobile searches are now voice searches. Local search is also growing, with 1 in 3 queries having local intent. Specific formats and features are highlighted like click-to-call ads, offers, and store locators that have improved metrics like conversion rates and costs. The presentation emphasizes that companies should have a mobile strategy, optimize their presence for small screens, build mobile-optimized sites, and use data to maximize their mobile advertising.
The document summarizes key findings from a study on smartphone usage conducted by Google and IPSOS OTX MediaCT in 2011. It found that smartphones are integral to daily life for most users, who use their phones throughout the day for activities like searching, browsing, and apps. Location-based searches and local information are very common on smartphones. Many smartphone users also do online shopping from their phones, both for research and purchases. The document recommends marketers extend online strategies to mobile and incorporate location-based advertising, as ads on smartphones are widely noticed and often prompt actions.
Capital Markets Day 2011 Anton Kudryashov Introduction and Investment HighlightsCTC Media, Inc.
The document summarizes the agenda and speakers for Capital Markets Day 2011 hosted by CTC Media. The event will include presentations on the Russian economy, advertising market trends, CTC Media's growth drivers, new initiatives in TV audience measurement and digital media, and delivering shareholder value. CTC Media's CEO Anton Kudryashov will open and close the day, with presentations also given by senior executives of CTC Media and its partners. A networking reception is scheduled after the event.
This document outlines Johnston Press's vision and strategy to transform local media across the UK and Ireland from 2012 to 2020. Their vision is to remain relevant by focusing on community news and engagement, while transitioning to digital-first publishing and new services. Their strategy to 2015 focuses on building their strong local presence and competencies, and increasing their digital business. By 2020, they aim to have all-digital daily operations with weekly print editions, higher subscription and digital revenue, and a more centralized and collaborative organizational structure.
This document discusses global e-commerce trends and cross-border opportunities. It provides statistics on the growth of e-commerce in various countries and regions. The UK e-commerce market has grown significantly in recent years and now accounts for 18% of total UK retail sales. Globally, e-commerce sales are expected to double to $1.125 trillion by 2012. Emerging markets like Brazil, Russia, India and China are leading growth. Cross-border shopping is also increasing, with up to 50% of consumers in some countries making online purchases from other countries. The document identifies opportunities for cross-border sales but also barriers to overcome like language, customer tastes, delivery and payment issues.
Slides used in a webinar presentation on the future of supply chain management. Presenters from IBM and Colgate joined with Lora Cecere, founder of Supply Chain Insights.
This presentation discusses the potential of mobile as a marketing medium in India, and the strategies marketers and agencies can adopt for optimum results. It also gives examples of great campaigns worldwide with relevant learnings. Th presentation ends with discussing the issues and solutions to the same.
CTC Media outlined plans to capitalize on growth in new media platforms in Russia through 2014. Key initiatives included expanding its VideoMore.Ru video portal and developing mobile apps to distribute content across platforms. CTC Media aimed to monetize its digital content and brands through various models including advertising video-on-demand, transactional video-on-demand, subscriptions, and branded applications and web portals. The goal was to make CTC Media's television content available anywhere viewers consumed media and capture value across digital channels.
1) The document discusses changes in digital marketing and advertising in Europe. It notes that the advertising model is changing dramatically from passive audiences to active users.
2) Data shows that online advertising spending is growing in Europe but some countries may see challenges in 2009 due to economic downturns. Search advertising accounts for the largest share at 43% in Europe.
3) The document addresses two main challenges - business challenges around brand advertising and direct response, and legal challenges around building trust and respecting consumers who have more control over their data and experience skepticism toward marketing.
The document outlines 7 rules for mobile advertising. Rule 1 is that mobile is immediate. Rule 2 is that mobile is the shadow of the consumer. Rule 3 is to use a rich ecosystem of apps, advertising, and partnerships. Rule 4 is to sell your brand rather than the product directly. Rule 5 is that it is difficult to type on mobile devices. Rule 6 is that landing pages need variety. Rule 7 is not to forget mobile web advertising. The document provides statistics and examples to support each of the 7 rules.
The Nordic market area represents 36% of Tele2's total revenue in Q2 2009. Tele2 Sweden aims to return to growth by capitalizing on its customer base and building out its own infrastructure in Norway. In Sweden, Tele2 will focus on maintaining its strong prepaid margins while growing its postpaid business to increase long-term revenue and cash flow. Tele2 provides the best deals through competitive pricing and multi-channel distribution to grow its customer base and market share.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
Presented in Broadband World Forum 2011, it intends to introduce conceipts about QoS, QoE, related standards and the challenges for service quality measurements and meeting customer expectations
This document discusses how communications convergence is driving increased processing requirements across many segments including broadband home, wireless broadband, mobility, and content. It summarizes how explosive growth in mobile data traffic, driven largely by video, is overloading networks and forcing service providers to upgrade to 4G/LTE networks. It also describes how more processing power will be needed in both consumer devices like smartphones and tablets as well as network infrastructure like base stations to support advanced technologies and deliver high quality video and other bandwidth-intensive applications and services.
This document discusses trends in rich content and media delivery, including the exponential growth of internet traffic driven by video and connected devices. It notes that over 60% of broadband traffic will be streaming video and audio by 2015. The document also summarizes the global content delivery network market, models for CDN deployment, and reasons why network operators enter the content delivery market to expand their role in the video value chain.
2012 - current Russian digital market overview from IAB Russia: infrastructure, key players, numbers, audience and money. Comparison with Spanish and another Europien markets data. Features and differences on search and social landscapes. How to get Russian customers online.
GWC Insights - 10 Drivers of the Chinese Mobile Internet in 2010Great Wall Club
There are more mobile Internet users in China than in any other country, accounting for more than one sixth of the world’s users. The resulting explosion in mobile-data growth is forcing carriers and equipment providers to adapt, and will provide huge potential for China’s vibrant mobile value-added services for 2011. Especially for small and medium enterprises in the country, the Internet in 2010 was mobile.
The mobile value-added services market in China is highly regulated by the government and dominated by the three state-owned mobile network operators. [1] Mobile subscriptions and traffic have grown tremendously, with over 500 million subscribers by 2007, but regulatory changes since 2005 have made it difficult for independent service providers. [2] China also leads the world in mobile phone manufacturing but the local industry remains fragmented. [3] Mobile gaming, music, newspapers and messaging have shown strong growth for the major operator China Mobile, as it promotes and controls more services.
A fortnightly newsletter covering developments in the Chinese media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.
This document provides an overview of madvertise Mobile Advertising GmbH, a mobile advertising company. It summarizes madvertise's offerings including their mobile advertising network, booking options on premium publisher sites and apps, targeting capabilities, services, and traffic reach across Germany, Europe and globally. Madvertise works with over 155 million impressions in Germany, Austria and Switzerland and over 6.78 billion impressions globally across websites, apps, and channels like news, sports, community portals and more. They offer targeting based on mobile device, content, demographic and location factors.
The document discusses trends in mobile search and advertising. It notes that mobile search growth has increased 500% from 2008 to 2010. 20% of mobile searches are now voice searches. Local search is also growing, with 1 in 3 queries having local intent. Specific formats and features are highlighted like click-to-call ads, offers, and store locators that have improved metrics like conversion rates and costs. The presentation emphasizes that companies should have a mobile strategy, optimize their presence for small screens, build mobile-optimized sites, and use data to maximize their mobile advertising.
The document summarizes key findings from a study on smartphone usage conducted by Google and IPSOS OTX MediaCT in 2011. It found that smartphones are integral to daily life for most users, who use their phones throughout the day for activities like searching, browsing, and apps. Location-based searches and local information are very common on smartphones. Many smartphone users also do online shopping from their phones, both for research and purchases. The document recommends marketers extend online strategies to mobile and incorporate location-based advertising, as ads on smartphones are widely noticed and often prompt actions.
Bricks and Mobile - State of Retail MobileRemodista
There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual wallets, discuss what you can do right now to engage your customer, share methods for building a loyalty program while being compliant, and considering the security issues that will be faced.
To get our focus for the day, Julie will give us a big picture – 30,000 ft view of what is going on with mobile in the retailer’s world. She will share high level trends in mobile usage from a consumer behavior perspective, such as, what they are researching, when mobile usage is highest, the incrementally of mobile to desktop and other exciting mobile trends in retail.
Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012Lee Dirks
An invited talk to 40+ directors of national libraries worldwide at the annual ExLibris member meeting at IFLA (Helsinki, Finland) on August 15th, 2012.
Creating Moments That Matter Research Studies | 2013 Google Nielsen ReportRichard Bouchez
Google / Nielsen research March 2013: How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive. **This presentation was created by Google/Nielsen and uploaded for sharing purposes. Original file can be found at http://www.google.com/think/research-studies/creating-moments-that-matter.html
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
Marketers are not focusing enough on the opportunities presented by mobile, according to Business Insider's Henry Blodget. They need to understand that mobile isn’t just another platform but a marketing, communication and sales channel. In this session, he'll discuss the growth of the industry, including emerging ad formats and strategies.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Presenter: Henry Blodget, CEO, Business Insider @hblodget
This document discusses mobile retail opportunities in the UK market based on data from mobileSQUARED. It provides forecasts that the UK e-commerce market will grow to £81 billion by 2012. Mobile commerce (m-commerce) is also growing, with over 19 million m-commerce users projected by late 2012, most using smartphones. The data shows that Android will overtake iPhone in m-commerce usage by late 2013, and that the 25-34 age group engages in the most m-commerce activities currently and will see the most growth. Key regions for m-commerce include London, Central UK, and Granada.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
Mobile Breakfast 2013 - Henry Blodget PresentationthinkLA
The document discusses the growth of mobile devices like smartphones and tablets overtaking personal computers. It notes that while mobile device sales, especially smartphones, are growing rapidly globally, penetration rates are leveling off in major markets after passing 50% and growth is slower for older and lower-income users. The future will see continued global growth in mobile, but at a slower pace than the last few years in major existing markets.
In this presentation from GTEC 2011, Canada's Government Technology Event, Cisco Canada's CTO Jeff Seifert "connects the dots" on technology trends such as the rapid acceleration of video adoption, consumer devices in the workplace, the impacts of social media, increasing security requirements, data centre and desktop virtualization and smart buildings - and what it all means today and in the future.
Follow Cisco Canada on Twitter at http://www.twitter.com/CiscoCanada
Read more from Jeff on the Cisco Canada Blog: http://ciscocanada.wordpress.com/author/jeffseifert/
Mobile usage is growing rapidly in the UK. Over 25 million people use mobile browsers each month, accounting for over half of the total web audience. 22% of UK internet users only access the web via mobile. Consumers are increasingly using their smartphones and mobile devices to research products and make purchases both online and in stores. As mobile and smartphone penetration increases, mobile advertising revenues in the UK are expected to reach £1 billion by 2015. Key trends in mobile include the rise of mobile video, location-based targeting, and rich media experiences enabled by HTML5.
Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
UK specific content.
Presented by Ross Sleight, Chief Strategy Officer of Somo, at The Future Digital Strategies conference in London on 16th November 2011
The document summarizes mobile market trends and forecasts in the UK based on data from mobileSQUARED. It finds that smartphone subscriptions are growing rapidly and will surpass feature phone subscriptions by the end of 2012. Android is also overtaking the iPhone as the leading smartphone platform. Usage of mobile internet, apps, advertising and commerce is also increasing significantly. The data shows strong growth of the Android platform and app usage over time.
Tele2 reported financial results for the third quarter of 2010. Total customer base exceeded 30 million, with net intake of 1.3 million customers in the quarter. Net sales grew 2% year-over-year, while currency-adjusted net sales grew 6%. EBITDA grew 13% year-over-year and EBITDA margin was 28%. Mobile revenues in Sweden grew 10% driven by a strong shift to smartphones. Tele2 aims for long-term mobile EBITDA margin of at least 35% and ROCE of at least 20% across operations.
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
Security considerations while being Social and MobileNalneesh Gaur
This document summarizes a presentation given by Nalneesh Gaur of PwC on security considerations for using social media, mobile technologies, and cloud computing. The presentation covers emerging trends such as the growth of mobile usage and time spent on mobile activities. It also shows data on the increasing importance of mobile platforms for social media and other applications. Additionally, the presentation addresses issues and pain points organizations face regarding security and governance when using these technologies. It provides a framework for developing an appropriate response to the opportunities and risks at the intersection of social, mobile and cloud computing.
1) The document discusses how mobile web usage is growing rapidly and surpassing desktop internet usage. It highlights the need for companies to develop their mobile web presence.
2) It provides examples of how travel companies like Air Berlin, Austrian Airlines, and hotels have partnered with a mobile web company to develop transactional mobile sites and apps that drive mobile bookings and engagement.
3) The mobile sites and apps were optimized for all devices and integrated seamlessly into the companies' online presence, driving substantial increases in mobile traffic and transactions.
AT&T [heart] iPhone? Understanding the Impact of the iPhone on AT&TAlvin Leung
iPhone unit sales have grown significantly since its launch in 2007. Over 26 million iPhones have been sold worldwide to date. AT&T remains the dominant network for iPhones, activating around 40% of all iPhones sold each quarter. Since the iPhone launch, AT&T has experienced substantial growth in wireless revenues and operating income, up 27% and 100% respectively. The iPhone has also been the primary driver of new customer acquisition for AT&T, with over 60% of new AT&T customers in the most recent quarter purchasing iPhones.
Mobile messaging can be an effective marketing tool. A study found that 30% of consumers had received SMS/MMS advertisements in the previous month, and 15% had agreed to be contacted by companies via mobile messaging. Once opted in, consumers became more positive about messaging and understood its advantages like timeliness and location-based relevance. Messaging was also found to be an immediate channel, with 78% of people reading messages within 5 minutes.
Innovation Challenges in the Wireless Broadband Eco-System Dr. Mazlan Abbas
The document discusses innovation as a process of coordinated activities that generate new value when linked to opportunities, unlike invention which usually requires inspiration. It then provides two tables showing rankings of countries by innovation from 2008-2009 and 2009-2010 based on an index. The rest of the document contains charts and graphs about the growth of internet and mobile internet usage over time, increasing data consumption, and projections for mobile versus desktop internet users.
The document summarizes mobile trends in the UK, including:
- Smartphones will hit 43.1 million users in 2012 and become the dominant device type.
- Targeted mobile advertising can reach millions of users, and 35-44 year olds represent a significant portion of mobile advert viewers and purchasers.
- By the end of 2012, there will be over 19.8 million mobile commerce users in the UK, demonstrating opportunities for monetizing mobile audiences.
Big Data and Intel® Intelligent Systems Solution for Intelligent transportationOdinot Stanislas
Explications sur comment il est possible d'utiliser la puissance d'Hadoop pour analyser les vidéos des caméras présentent sur les réseaux routiers avec pour objectif d'identifier l'état du trafic, le type de véhicule en déplacement et même l'usurpation de plaques d'immatriculation.
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
This document provides an overview of Compuware's Mobile Center of Excellence (CoE). It discusses Compuware's company highlights and mobile computing strategy with case studies. It then describes the goals and structure of the Mobile CoE, including its leadership team, focus areas like adaptive agile development and emerging technologies, and the importance of partnerships. The Mobile CoE aims to help organizations implement effective mobility strategies through its innovative processes and network.
2. Digital life Physical life
Google Confidential and Proprietary
Google Confidential and Proprietary 4
3. The Rise of M-Commerce: Factors in the Equation
23% 20 Million 42% £500m
of time accessing mobile internet of UK mobile Value of
the internet is via users in the UK subscribers have m-commerce in
a mobile device in 2010 a smart phone the UK in 2010
IAB/PWC mobile study, Apr 2010 Mobile Squared, Oct 2010 IAB/PWC mobile Adspend study
Apr 2010
12% 38% 2007: 1Second
of all UK shoppers penetration of 3G £40/month for frequency of sales
use mobiles to in the UK (from iPhone 2G via a mobile
research before 28% in 2009) device on ebay
they shop Morgan Stanley, Nov 2010
ITPro.co.uk, 2010 2010: $1 Billion
£20/month for Amazon’s revenue
iPhone 3Gs from M-commerce
Tesco, O2
Google Confidential and Proprietary 5
4. The 2010s Will Be the Decade of Mobile
2011
85% beats
£3.3bn $6.5bn 500m
to
of new
handsets will
Mobile
internet users
Transaction
value of
Redemption
value of
3.5bn
be able to will exceed mobile Mobile growth in
access the desktop users payments in Coupons in mobile internet
mobile web globally the UK US alone users globally
2010 → 2015
Source: Source: Source: Source: Source:
MobiThinking, Oct 2010 Morgan Stanley, Nov 2010 IAB/PWC Adspend study, Apr 2010 Borrell Associates, Aug 2010 Ericsson, Mobile Broadband
World, Nov 2010
Google Confidential and Proprietary 6
5. Top 10,000 Mobile Queries - Ireland
18000%
16000%
+4300% 14000%
12000%
10000%
8000%
6000%
4000%
2000%
0%
Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10
2007 2010
Google Confidential and Proprietary
Source: Google Internal June 2010
6. Mobile accounts for 19% of Paddy Power betting
A bet is made every 3 seconds from a mobile device
31% of all online customers also transact on mobile
Google Confidential and Proprietary
Source: Paddy Power Mar 2011
7. 79%
of large online advertisers
do not have a mobile optimized site
Google Confidential and Proprietary 12
Source: Google research 2010
8. Media Consumption Has Shifted, But Are You Reaching Your Audience?
Share
of
Advertising
Spend
in
Ireland
All those mobile users… and this is
how little budget is spent reaching
them
5.80%
7.80% 0.60%
21.30%
TV
7.80% Print
Newspaper
Print
Magazine
Radio
Online
14% Outdoors
Mobile
Other
3.30%
39.40%
Google Confidential and Proprietary 13
PWC Research 2009, projected Advertising spend in Ireland in 2011
9. 5
factors
driving
the
growth
in
mobile
internet
usage
1.CompuAng
Power
Memory
cost
2.Clever
Transistors
per
chip
Devices
Time
3.ConnecAvity
increasing
5.Cloud
CompuAng
4.Costs
Decreasing
Google Confidential and Proprietary 14
11. Mobile entertains us
125years
of Angry
Birds played
every day
200
million
mobile playbacks a
day on YouTube
Google Confidential and Proprietary 17
Source: Nielsen June 2010, Rovio December 2010, YouTube Internal Data 2010
12. Mobile is local
1 in 3
mobile searches
is local
After looking up
a local business on their
smart phone,
61% of users called the
business and
59%visited.
Google Confidential and Proprietary 19
Source: Kelsey Group 2010, Google User Behavior Study 2010
13. The ultimate shopping companion
79% of
smartphone Internet
users use their
smartphones to help
with shopping.
74% have
purchased as a result
of using their
smartphone while
shopping.
Google Confidential and Proprietary 20
Source: Google User Behavior Study 2010
14. The Mobile User is Always On
Daily View Weekly View
Desktop Searches vs. Mobile Searches Desktop Searches vs. Mobile Searches
Source: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010 Google Confidential and Proprietary
15. Step 4. Check Mobile Website/App
ü What does your clients website look
like on a mobile device?
ü Is there a mobile app available?
26
Google Confidential and Proprietary 26
16. Where do I start?
Create a fantastic experience for mobile users
Google Confidential and Proprietary 29
17. Mobile Website Optimisation
1
Prioritized
Content
2White
Space
3 Big
Buttons
4Simple
Conversion
Google Confidential and Proprietary 31
18. Be found
Comscore – web traffic vs app
traffic
Google Confidential and Proprietary
19. Full Suite of Mobile Advertising Solutions: Search & Display
Display ads Video Display Ads m.youtube.com Search Ads
Display Ad Units Google Confidential and Proprietary 39