Winning in Design

WINNING IN DESIGN
2016
HIGHLIGHTING COMMON CHARACTERISTICS OF WINNING RETAIL
DESIGNS THAT LEAD TO CREDIBILITY AND NEW OPPORTUNITIES

We are the retail industry's creative professionals,
founded in 1961 as a collaborative community where ideas,
knowledge and passion are shared to fulfill the fast-paced
planning and design needs of retail.

www.retaildesigninstitute.org 3Winning in Design © Retail Design Institute 2016
EVENTS
• Chapter Events 100+
• International Awards Gala
• Collaborate
• Accreditation (RDI)
• Career Building
• Networking
• Education & Market Intelligence
• Competitions & Awards
14+ CHAPTERS
Atlanta | Southeast · Chicago · Hong
Kong · Madrid | Barcelona ·
Minneapolis | St.Paul · New England ·
New York · Northern California · Ohio ·
Pacific Northwest · Sao Paulo ·
Southern California · St Louis · Toronto
Diverse membership of design professionals, trade
representatives, students of design, the media and
other industry leaders.
BENEFITS

We’re seeking founding members for
the Hong Kong Chapter to
help shape the creative retail community of tomorrow.
Join Now at Booth F28

Silver Sponsors
Bronze Sponsor

Media Partner

How awards can lead to credibility and new
opportunities for retailers, design agencies & their
shareholders, where the value on winning recognition
has become priceless in this highly competitive industry.

th
2015
INTERNATIONAL
STUDENT
STORE DESIGN
COMPETITION
Jewelry Store | Lauren Stargala
Cornell University

th
45th
ANNUAL
INTERNATIONAL
STORE DESIGN
COMPETITION
& GALA

45TH COMPETITION | CATEGORY WINNERS & MERITS

New or Completely Renovated Full-Line Department Store | First Place
David Jones
Ringwood, Australia

New or Completely Renovated Full-Line Department Store | Merit Hudson Bay
Hillcrest, Canada

New or Completely Renovated Specialty Department Store | First Place
Nordstrom, Pacific Centre
Vancouver, Canada

New Shop In Full-Line or Specialty Department | First Place
Hudson Bay - Queen St Footwear
Toronto, Canada

Hardline Specialty Store | First Place
Jins
San Francisco, United States

Hardline Specialty Store | Merit
Abenson
Manila, Philippines

Ponto Frio Premium
Sao Paulo, Brazil

Hardline Specialty Store - Jewelry & Watches | First Place
Deboulle Diamond & Jewelry
Houston, United States

Hardline Specialty Store - Beauty | Merit
Caudalie
Washington, United States

Hardline Specialty Store - Beauty | Merit
Beauty Brands
Kansas City, United States

Softline Specialty Store | First Place
Raymond Ready-To-Wear
Bangalore, India

Primark
Philadelphia, United StatesSoftline Specialty Store | First Place Innovations Award

Softline Specialty Store - Shoes | First Place
The Frye Company
Atlanta, United States

Large Format Specialty Store | First Place Innovations Award
Leroy Mervin
Le Havre, France

Supermarket | First Place
Wholefoods
Playa Vista, United States

Supermarket | Merit
Primo
Banten, Indonesia

Specialty Food, Gourmet Grocer And Delicatessen | First Place
Liquor Control Board of Ontario (LCBO)
Toronto, Canada

Fine Dining Restaurant And Bar | First Place
Kabuki
Toronto, Canada

Quick Service Restaurant (QSR) | First Place Innovations Award
Eatsa
San Francusco, United States

Quick Service Restaurant (QSR) | Merit
Quiznos Grill
Denver, United States

Casual Restaurant, Bar | First Place
Reggie’s Bar
Montreal, Canada

Bar, Coffee, Tea Shop | First Place
Neo Coffee
Toronto, Canada

Telecommunications, Mobile Technology Stores | Merit
Studio Xfinity
Chicago, United States

Pharmacy | First Place
I+Pharmacy
Sevilla, Spain

Pharmacy | First Place
El Puente Pharmacy
Granada, Spain

Temp And Common Area Retail | First Place
WithMe

Kikki.K, London
United KingdomTemp And Common Area Retail | Merit Innovations Award

Brand Spaces/Showrooms | First Place
Olympia Tile + Stone Showroom
North York, Canada

Brand Spaces/Showrooms | Merit
Sterns & Foster Showroom
Las Vegas, United States

Financial Services | First Place
Des Jardins, Montreal
Canada

45TH COMPETITION | INNOVATIONS AWARDS

Innovation Awards | Technology
Eatsa

Innovation Awards | Materials PNC Ginger Branch
Philadelphia, United States

Innovation Awards | Graphics/ Wayfinding
Leroy Mervin
Le Havre, France

Innovation Awards | Visual Merchandising
Kikki.K
London, United Kingdom

Innovation Awards | Merchandising Presentation
Charming Charlie
New York, United States

Innovation Awards | Store Front
Primark
Philadelphia, United States

Innovation Awards | Realized Conceptual Experience Design
The Inutilious Retailer
New York, United States

A growing appetite for retail with a more culturally enriching, harder-to-come-by,
experiential accent. Customers want an authentic story - they are searching for
meaning and greater depth to brands and a curated product selection.
Enriched
Seeking the attention of customers by disrupting their journey. Offering shoppers
unexpected delight through powerful digital signage, an engaging scent,
contrasting color, humor or bold architectural forms - to be memorable.
Disruptive
Focused towards tangible, real experiences and engaging your senses. These
stores are opportunities to feel the brand as much as you see it. Taking the
experience from selling to seduction.
Sensory
To create a meaningful relationship with your customer we need to engage with
then on a personal level - making your offer feel tailor made for each of them.
Brands are transforming their stores from selling spaces into creative hubs.
Personal
The physical store remains a key for experiential, communal brand experiences –
spurring sales across other channels. Offering a localized experience for staff &
customers providing a sense of ownership and belonging in the neighborhood.
Social
Take-outs 2015-2016

Q&A : STORE OF THE YEAR ‘T2’ BY LANDINI ASSOCIATES

T2B Arrives | Film
T2B ARRIVES | MOVIE CLIP HTTP://WWW.LANDINIASSOCIATES.COM/FILMS/

“Describe the over-arching concept and your
big idea for the project.”
Concept

“Tell us what’s unique about the customer journey at T2.”
Journey

“How did the client relationship contribute
to the project’s success.”
Process

“What has winning the award meant to you or
your firm in the months following.”
Value

Store of the Year 2015

Financial Services | First Place | Store of the Year 2014
Umpqua Bank

“We received a ton of PR and marketing exposure,
some of which led to opportunities and actual projects
in the financial services sector. Our firm was also
legitimized in the eyes of many; we were a relatively
new firm and the project and resulting award vaulted
us into the realm of a premier global consultancy.”
Craig Wollen, Principal, Huen on Winning Store of the Year for Umpqua Bank.

Temp And Common Area Retail | First Place | Store Of The Year
WithMe

WithMe

Enter the 46th International Store Design Competition.
Eligible projects are those completed between
Nov 1, 2015 and Oct 31, 2016.
www.retaildesigninstitute.org
Nov 2016

If directed well…like any photography – video can be a really effective way to
present a project. The motion of the video and sound can be a welcome disruption
from dozens of still photography submissions.
1. Disruptive.
Make sure your submit high quality, professional photos that are color corrected
and edited to showcase the design in the best light – but don’t go overboard! Teh
submissions need to clearly show the design is real and built - not a rendering.
Beautiful architectural shots are great, but the inclusion of people & the effect of
motion help inject personality and life into a submission that otherwise may seem
static and dull.
Tell a story that highlights what is unique about the projects so that judges
understand the materiality, quality, or personality of the space. The story needs to
flow and take the audience on a journey so judges understand the space.
With any good story – what is your leading shot/headline and closing statement
that you want the judges to remember? Name the files so that the submission is
viewed in the order that follows the story you’re trying to tell.
5 Steps towards a Winning Submission
2. Narrative.
3. Memorable.
4. Active.
5. Professional.

www.retaildesigninstitute.org 72Trendcast 2016 © Retail Design Institute 2016
Photography
Institute member and professional photographer Mark Steele,
shares his thoughts on the value of professional photography
to create images that showcase brands at their best.

A Guide to Professional Photography
Info & Photo Credit : Mark Steele Photography
Ohio, United States

Ohio, United States

10 Reasons to Invest in Professional Photography by www.marksteelephotography.com
Nothing grabs people’s attention like a beautiful image. Showcasing
a state of the art innovation creates memorable marketing, industry
buzz and can get consumers talking.
1. PR/Marketing.
Educating decentralized store associates on how to present
consistent visual standards across sites, guidelines can help you
differentiate your concept in today’s highly competitive retail
environment
6. Merchandising/Store Planning Guidelines.
Showcase past work to future clients. From web portfolios to one-on-
one presentations, using high quality imagery not only presents your
products and services in the most professional manner, it also
elevates your brand.
2. Sales Presentations.
Showcasing new design initiatives for franchise materials and sales
kits raises awareness among existing and prospective franchisees.
7. Prospective Franchise Materials.
Many companies rely on trade show presentations to showcase
innovative designs and ideas. Do you have the images you need to
effectively communicate your viewpoint thus making you the expert?
3. Trade Show Presentations.
Consumer product and apparel companies, as well as retailers, use
photo documentation of merchandising programs and floor sets to
raise the bar for in-store execution and encourage increased sales
performance.
8. Sharing Best Practices.
The exposure offered by professional photography not only serves as
a congratulatory note to team members and clients, but also
increases the opportunity for additional media coverage by editors.
4. Awards and Competitions.
CFOs and investor relations will frequently use imagery in order to
entice investors and present new initiatives to investors, analysts
and lenders.
9. Annual Reports/Investor Presentations.
Real estate kits aimed at property management companies not only
enhance store concepts but help retailers secure more better
locations with landlords who own premium real-estate.
5. Property Management Real Estate Kits.
Corporate attorneys will frequently use photography as
documentation for copyright/ patent issues.
10. Copyright/Patent/Trademark Registration.

The Institute is seeking to establish partnerships
with sponsors who share this passion for promoting the
advancement and collaborative practice of
creating selling environments.
Partnering with RDI

SOY 21 | Available at : www.retaildesigninstitute.org …in Hardback & Digital

After a year of development, the design team created a modern
and luxurious new store environment for David Jones, Australia’s
most iconic department store. The materials and textures used
are more expressive and experimental.
Full-line Department Store | First Place
David Jones, Ringwood, Australia
A credit union’s new store design at Marché Central addresses
the needs and financial projects of any target clientele. Guided
by brand standards, the designers created a welcoming, bright,
open and transparent space built around “projects”.
Financial Services | First Place
Des Jardins, Montreal, Canada
The design team took Quizno’s brand promise of high-quality
ingredients and hot-crafted flavors to a new level with inherently
authentic materials and a bold palette were supported by highly
considered details that reinforce the catalytic power of heat.
Quick Service Restaurant (QSR) | Merit
Quiznos Grill, Denver, United States
The strategy for this prototype was to create a forward thinking
Raymond Ready-to-Wear Retail Concept that is a modern and
tech enabled and provides inspiration, unique styling services
and a comfortable hospitality experience.
Softline Specialty Store | First Place
Raymond Ready-to-Wear, India
The store was designed to be showroom for technology updates
where it could demonstrate the continued technology evolution
in peoples' lives, minimizing contact barriers and preparing
consumers for the future.
Ponto Frio Premium, Sao Paulo, Brazil
Located in a neighborhood that's definitely not known for its
fashion and is arguably the epitome of the high-end boutique.
It's seven floors, and carries everything from Supreme tee shirts
to custom Prada.
Shop in Full/ Specialty Dept | First Place
Hudson Bay, Queen St, Toronto, Canada
This beloved student hangout at Concordia University was
overdue for a makeover. The design team delivered an elegant
aesthetic by way of simple, effective and mostly low-cost options
creating an inviting, warm and welcoming space.
Casual Restaurant & Bar | First Place
Reggie’s Bar, Montreal, Canada
The goal was to create a space to best communicate the Brand
attributes of Quality, Heritage, and craftsmanship, through
environmental, fixture, and furniture design, calling to mind the
FRYE brand aesthetic.
Specialty Store - Shoes | First Place
The Frye Company, Atlanta, United States
SOY 21 | Sample of Submissions

“One thing we share in common is our passion for
design and the skill to craft memorable experiences.
Join the Retail Industry’s leading body of
creative professionals today!”
Thank you.

Sharing
slideshare.net/retaildesigninstitute
James Farnell, International President
jfarnell@retaildesigninstitute.org
Twitter @Farnell James
Instagram @James Farnell
www.retaildesigninstitute.org

Winning in Design

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