This document discusses intellectual property management and commercialization. It covers an overview of intellectual property, patents, branding, trademarks, and social media. Specifically, it provides details on the types of intellectual property available, the patent application process, how trademarks can increase brand value, and how social media is important for brand engagement and consumer buy-in. The goal is to help entrepreneurs and inventors understand how to protect and capture value from their creative ideas and ingenuity.
Customer Discovery and Market Intelligence - MaRS Entrepreneurship 101MaRS Discovery District
For a business or company to be truly successful, it must be market-driven. Market research involves observing, engaging with and listening to the market, which validates and informs planning, strategy, product and marketing. To make the critical decisions associated with building a new business, entrepreneurs require a solid understanding of the market and customer needs. This lecture will outline the effective use of existing information intelligence, and explain how to solicit and leverage customer input to make better business decisions.
Entrepreneurial Ecosystem and Legal Fundamentals - Entrepreneurship 101 (2013...MaRS Discovery District
It’s important to understand the ecosystem in which your business operates. This session outlines the legal and tax considerations of starting a business, including how to register and structure your business and how to maximize the value of distribution partners, industry contacts, lawyers and specialists to ensure your company’s success.
Given today's ease of sharing information worldwide, it has become easier than ever to export to markets on the same continent or land thousands of miles away. However, the variety of markets that exist means not all countries provide ideal conditions for your product or service. A business must choose its export market(s) carefully by gathering relevant and accurate information, speaking with trade experts, and performing a country-level risk assessment. This presentation was originally given on Feb. 8, 2018 to founders of tech ventures based in Seattle's eastern suburbs who are seeking business opportunities in markets abroad.
Looking forward to another year at NRF! Check out our 2018 guide to NRF below and ping PM me if you'd like to learn more about trends in digital commerce and AI and Fintech in N.America, Asia and Latam!"
Customer Discovery and Market Intelligence - MaRS Entrepreneurship 101MaRS Discovery District
For a business or company to be truly successful, it must be market-driven. Market research involves observing, engaging with and listening to the market, which validates and informs planning, strategy, product and marketing. To make the critical decisions associated with building a new business, entrepreneurs require a solid understanding of the market and customer needs. This lecture will outline the effective use of existing information intelligence, and explain how to solicit and leverage customer input to make better business decisions.
Entrepreneurial Ecosystem and Legal Fundamentals - Entrepreneurship 101 (2013...MaRS Discovery District
It’s important to understand the ecosystem in which your business operates. This session outlines the legal and tax considerations of starting a business, including how to register and structure your business and how to maximize the value of distribution partners, industry contacts, lawyers and specialists to ensure your company’s success.
Given today's ease of sharing information worldwide, it has become easier than ever to export to markets on the same continent or land thousands of miles away. However, the variety of markets that exist means not all countries provide ideal conditions for your product or service. A business must choose its export market(s) carefully by gathering relevant and accurate information, speaking with trade experts, and performing a country-level risk assessment. This presentation was originally given on Feb. 8, 2018 to founders of tech ventures based in Seattle's eastern suburbs who are seeking business opportunities in markets abroad.
Looking forward to another year at NRF! Check out our 2018 guide to NRF below and ping PM me if you'd like to learn more about trends in digital commerce and AI and Fintech in N.America, Asia and Latam!"
Lecture 9: Ch. 14 | Int'l Marketing-MKTG 335-G | Chad Jardine, Utah Valley Un...Chad Jardine
Chapter 14: Marketing B2B
This presentation is part of a series of lectures by Chad Jardine, teaching MKTG 335-G, International Marketing at Utah Valley University, 2015–2017.
International marketing is a fascinating topic and I hope publishing my lectures will inform and educate. It's important to note that this is NOT an online course. The video contains lecture content only and is presented without the course context where assignments, exams, and a schedule of other coursework would be included. Enjoy!
Financial Planning for the startup CEO - Entrepreneurship 101 (2013/2014)MaRS Discovery District
This lecture will help you build a realistic financial plan for your start-up. It‘s important to have a detailed plan that identifies how you spend money and how you make money. To do this, you need to be familiar with the basic tools of financial planning, including income statements, cash-flow forecasts, expense statements and balance sheets. We use case studies to examine the financial plans of both successful and failed companies, focusing on their ability to forecast realistic scenarios for business growth and cash flow.
Getting great returns on your business sale online versionMark Ostryn
This presentation is for any business owner planning to build and sell their business, or simply wanting to increase its value. More than 40% of business owners will try to sell their businesses over the next five years as a result of the baby boomer generation going into retirement and it is absolutely imperative that if your business is to received its deserved "return on investment" that steps are taken now to make the buisness attractive and desirable for potential purchasers.
This workshop covers:
1. PLANNING AHEAD: How will key industries evolve over the next five years. Some tools to assist you with strategic foresight.
2. UNDERSTANDING THE MARKET: when is the best time to sell? Understanding how a business is valued, and the difference between a strategic investor and a owner / operator buyer.
3. PREPARING FOR SALE: what strategic and tactical actions can you take to improve the value of your business prior to sale.
4. FINDING BUYERS: A guide to making the most of the acquisition process, ranging from defining your target audience through to buyer due diligence.
Introduction to Key Concepts (Series: Intellectual Property Boot Camp)Financial Poise
Intellectual property or “IP” is a term used to describe certain types of intangible property. Like other forms of property, such as real estate and personal property, IP can be owned, purchased or transferred. How ownership is determined differs according to the type of IP. This webinar discusses the importance of certainty in ownership of IP, how ownership of IP is entangled with areas of corporate law and employment law, and it defines the key types of IP.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-key-concepts-2019/
Take an engaging journey into the world of intellectual property (IP) and software. What IP do you have and how can you protect it? Is it better to use a trademark, copyright or a patent? How long does it take and what does it cost? This presentation will introduce you to the types of IP and why they matter.
With Catherine Vardy - Business Development Officer for the Atlantic Region, Canadian Intellectual Property Office (CIPO), and Philip Kerr -Partner at Kerr & Nadeau
12-‹#›1Describe the characteristics, valuation, and amo.docxdrennanmicah
12-‹#›
1Describe the characteristics, valuation, and amortization of intangible assets.
2Describe the accounting for various types of intangible assets.
3Explain the accounting issues for recording goodwill.
LEARNING OBJECTIVES
4Explain impairment procedures and presentation requirements for intangible assets.
5Describe accounting and presentation for research and development and similar costs.
After studying this chapter, you should be able to:
Intangible Assets
12
12-‹#›
PREVIEW OF CHAPTER 12
Intermediate Accounting
16th Edition
Kieso ● Weygandt ● Warfield
12-‹#›
LO 1 Describe the characteristics, valuation, and amortization of intangible assets.
Characteristics
Lack physical existence.
Not financial instruments.
Normally classified as long-term asset.
Common types of intangibles:
Patents
Copyrights
Franchises or licenses
Trademarks or trade names
Goodwill
INTANGIBLE ASSET ISSUES
The Coca-Cola Company’s success comes from its secret formula for making Coca-Cola, not
its plant facilities.
12-‹#›
Purchased Intangibles
Recorded at cost.
Includes all costs necessary to make the intangible asset ready for its intended use.
Typical costs include:
Purchase price.
Legal fees.
Other incidental expenses.
Valuation
INTANGIBLE ASSET ISSUES
LO 1
12-‹#›
Valuation
Google expensed the R&D costs incurred to develop its valuable search engine.
INTANGIBLE ASSET ISSUES
Internally Created Intangibles
Recorded at cost.
Generally expensed.
Only capitalize direct costs incurred in developing the intangible, such as legal costs.
LO 1
12-‹#›
Amortization of Intangibles
Limited-Life Intangibles
Amortize to expense over useful life.
Credit asset account or accumulated amortization.
Useful life should reflect the periods over which the asset will contribute to cash flows.
Amortization should be cost less residual value.
Companies should evaluate the limited-life intangibles for impairment.
INTANGIBLE ASSET ISSUES
LO 1
12-‹#›
Indefinite-Life Intangibles
No foreseeable limit on time the asset is expected to provide cash flows.
Must test indefinite-life intangibles for impairment at least annually.
No amortization.
INTANGIBLE ASSET ISSUES
Amortization of Intangibles
LO 1
12-‹#›
ILLUSTRATION 12-1
Accounting Treatment for Intangibles
INTANGIBLE ASSET ISSUES
Amortization of Intangibles
LO 1
12-‹#›
Does it matter how a company builds brand value? In a word, yes. If the brand is internally developed, its value does not appear in the financial statements. This is the case for The Coca-Cola Company, whose brand value is estimated to be roughly worth $79.2 billion but its balance sheet values its “trademarks within definite-lives” (i.e., brands) at just $6.7 billion. As you are learning in this chapter, this reporting results because the accounting rules prohibit companies from recognizing brands and many other “intangible” assets if they created them themselves. In contrast, when Procter & Gamble (P&G) acquired Gillette in 20.
IP rights are an important class of intangible assets that can be assigned or licensed to generate revenue. Indeed, some companies do not make or sell products; their entire revenue is derived from the licensing of their patents. Suffice it to say, licensing revenue has become a significant source of value in the global intellectual property economy. This webinar will help you better understand the complex legal issues associated with IP transactions.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/buying-selling-ip-2020/
Legal mistakes can doom even the best startup concepts and founding teams. This workshop prepares you with a legal road map to successfully safeguarding your product or idea. Yuri Eliezer, Founder and Patent Attorney at SmartUp, will show you how to reserve your Intellectual Property rights.
Creative exits v3 10 20-2013 for distribution Fas Mosleh at OPEN Networking E...Fas (Feisal) Mosleh
We explore the many ways that you can get some kind of valuable payout before you move on to your next project. We will discuss several interesting ways of ensuring that you and your investors can walk away with something in your pockets. When is the best time to plan out an exit strategy? We examine exits contemplated in the early stages through the later stages.
Patent Market 2017: Buyers, Sellers, Motivations & Prices?Erik Oliver
What are the driving forces behind the patent market in 2017? We examine the current trends and companies shaping the patent market for this year, as well as the various winning IP proliferation strategies outlined by noteworthy companies.
Lecture 9: Ch. 14 | Int'l Marketing-MKTG 335-G | Chad Jardine, Utah Valley Un...Chad Jardine
Chapter 14: Marketing B2B
This presentation is part of a series of lectures by Chad Jardine, teaching MKTG 335-G, International Marketing at Utah Valley University, 2015–2017.
International marketing is a fascinating topic and I hope publishing my lectures will inform and educate. It's important to note that this is NOT an online course. The video contains lecture content only and is presented without the course context where assignments, exams, and a schedule of other coursework would be included. Enjoy!
Financial Planning for the startup CEO - Entrepreneurship 101 (2013/2014)MaRS Discovery District
This lecture will help you build a realistic financial plan for your start-up. It‘s important to have a detailed plan that identifies how you spend money and how you make money. To do this, you need to be familiar with the basic tools of financial planning, including income statements, cash-flow forecasts, expense statements and balance sheets. We use case studies to examine the financial plans of both successful and failed companies, focusing on their ability to forecast realistic scenarios for business growth and cash flow.
Getting great returns on your business sale online versionMark Ostryn
This presentation is for any business owner planning to build and sell their business, or simply wanting to increase its value. More than 40% of business owners will try to sell their businesses over the next five years as a result of the baby boomer generation going into retirement and it is absolutely imperative that if your business is to received its deserved "return on investment" that steps are taken now to make the buisness attractive and desirable for potential purchasers.
This workshop covers:
1. PLANNING AHEAD: How will key industries evolve over the next five years. Some tools to assist you with strategic foresight.
2. UNDERSTANDING THE MARKET: when is the best time to sell? Understanding how a business is valued, and the difference between a strategic investor and a owner / operator buyer.
3. PREPARING FOR SALE: what strategic and tactical actions can you take to improve the value of your business prior to sale.
4. FINDING BUYERS: A guide to making the most of the acquisition process, ranging from defining your target audience through to buyer due diligence.
Introduction to Key Concepts (Series: Intellectual Property Boot Camp)Financial Poise
Intellectual property or “IP” is a term used to describe certain types of intangible property. Like other forms of property, such as real estate and personal property, IP can be owned, purchased or transferred. How ownership is determined differs according to the type of IP. This webinar discusses the importance of certainty in ownership of IP, how ownership of IP is entangled with areas of corporate law and employment law, and it defines the key types of IP.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-key-concepts-2019/
Take an engaging journey into the world of intellectual property (IP) and software. What IP do you have and how can you protect it? Is it better to use a trademark, copyright or a patent? How long does it take and what does it cost? This presentation will introduce you to the types of IP and why they matter.
With Catherine Vardy - Business Development Officer for the Atlantic Region, Canadian Intellectual Property Office (CIPO), and Philip Kerr -Partner at Kerr & Nadeau
12-‹#›1Describe the characteristics, valuation, and amo.docxdrennanmicah
12-‹#›
1Describe the characteristics, valuation, and amortization of intangible assets.
2Describe the accounting for various types of intangible assets.
3Explain the accounting issues for recording goodwill.
LEARNING OBJECTIVES
4Explain impairment procedures and presentation requirements for intangible assets.
5Describe accounting and presentation for research and development and similar costs.
After studying this chapter, you should be able to:
Intangible Assets
12
12-‹#›
PREVIEW OF CHAPTER 12
Intermediate Accounting
16th Edition
Kieso ● Weygandt ● Warfield
12-‹#›
LO 1 Describe the characteristics, valuation, and amortization of intangible assets.
Characteristics
Lack physical existence.
Not financial instruments.
Normally classified as long-term asset.
Common types of intangibles:
Patents
Copyrights
Franchises or licenses
Trademarks or trade names
Goodwill
INTANGIBLE ASSET ISSUES
The Coca-Cola Company’s success comes from its secret formula for making Coca-Cola, not
its plant facilities.
12-‹#›
Purchased Intangibles
Recorded at cost.
Includes all costs necessary to make the intangible asset ready for its intended use.
Typical costs include:
Purchase price.
Legal fees.
Other incidental expenses.
Valuation
INTANGIBLE ASSET ISSUES
LO 1
12-‹#›
Valuation
Google expensed the R&D costs incurred to develop its valuable search engine.
INTANGIBLE ASSET ISSUES
Internally Created Intangibles
Recorded at cost.
Generally expensed.
Only capitalize direct costs incurred in developing the intangible, such as legal costs.
LO 1
12-‹#›
Amortization of Intangibles
Limited-Life Intangibles
Amortize to expense over useful life.
Credit asset account or accumulated amortization.
Useful life should reflect the periods over which the asset will contribute to cash flows.
Amortization should be cost less residual value.
Companies should evaluate the limited-life intangibles for impairment.
INTANGIBLE ASSET ISSUES
LO 1
12-‹#›
Indefinite-Life Intangibles
No foreseeable limit on time the asset is expected to provide cash flows.
Must test indefinite-life intangibles for impairment at least annually.
No amortization.
INTANGIBLE ASSET ISSUES
Amortization of Intangibles
LO 1
12-‹#›
ILLUSTRATION 12-1
Accounting Treatment for Intangibles
INTANGIBLE ASSET ISSUES
Amortization of Intangibles
LO 1
12-‹#›
Does it matter how a company builds brand value? In a word, yes. If the brand is internally developed, its value does not appear in the financial statements. This is the case for The Coca-Cola Company, whose brand value is estimated to be roughly worth $79.2 billion but its balance sheet values its “trademarks within definite-lives” (i.e., brands) at just $6.7 billion. As you are learning in this chapter, this reporting results because the accounting rules prohibit companies from recognizing brands and many other “intangible” assets if they created them themselves. In contrast, when Procter & Gamble (P&G) acquired Gillette in 20.
IP rights are an important class of intangible assets that can be assigned or licensed to generate revenue. Indeed, some companies do not make or sell products; their entire revenue is derived from the licensing of their patents. Suffice it to say, licensing revenue has become a significant source of value in the global intellectual property economy. This webinar will help you better understand the complex legal issues associated with IP transactions.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/buying-selling-ip-2020/
Legal mistakes can doom even the best startup concepts and founding teams. This workshop prepares you with a legal road map to successfully safeguarding your product or idea. Yuri Eliezer, Founder and Patent Attorney at SmartUp, will show you how to reserve your Intellectual Property rights.
Creative exits v3 10 20-2013 for distribution Fas Mosleh at OPEN Networking E...Fas (Feisal) Mosleh
We explore the many ways that you can get some kind of valuable payout before you move on to your next project. We will discuss several interesting ways of ensuring that you and your investors can walk away with something in your pockets. When is the best time to plan out an exit strategy? We examine exits contemplated in the early stages through the later stages.
Patent Market 2017: Buyers, Sellers, Motivations & Prices?Erik Oliver
What are the driving forces behind the patent market in 2017? We examine the current trends and companies shaping the patent market for this year, as well as the various winning IP proliferation strategies outlined by noteworthy companies.
IP rights are an important class of intangible assets that can be assigned or licensed to generate revenue. Indeed, some companies do not make or sell products; their entire revenue is derived from the licensing of their patents. Suffice it to say, licensing revenue has become a significant source of value in the global intellectual property economy. This webinar will help you better understand the complex legal issues associated with IP transactions.
Part of the webinar series: INTELLECTUAL PROPERTY 201 - 2022
See more at https://www.financialpoise.com/webinars/
Scinnovation (also known as SCPL) is in the business of Scaling Innovation since 2005 and provides innovation, R&D and Intellectual Property (IP) solutions to start ups, innovators and businesses.
SCPL is involved in creating the innovation ecosystem by getting ideas protected globally, creating IP strategy for new product launch, and providing solutions to enforce IPR.
Many startups ignore trademark issues, thinking that if they can find a good domain name, that they're ready to go to start a business. And only when, after receiving a cease and desist letter from a company with a similar mark, do they start to realize otherwise.
This meetup will distill trademark law into a few core takeaways that every business owner should know. How do I choose a name? What types of names are easy to protect and what names are hard to protect? What's the difference between state and federal trademark protection?
For more information about trademark law, visit our blog at www.coloradostartuplawyer.com
Business law Presentation : Intellectual property right: Patents, trademarks,...Renzil D'cruz
Business law presentation on Patents, trademarks, geographical indications As a part of Intellectual property right With relevant provision of WTO also this Presentation covers case study on Apple vs Samsung case, Viagra Patent issue,Basamati rice, Darjeeling tea etc.
Similar to IP Management - Entrepreneurship 101 (20)
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
As an entrepreneur, you need to develop a long-term financing strategy for your business. This session helps you determine what financing approach is right for you.
Key topics covered: bootstrapping, angel investment
As an entrepreneur, you need to develop a long-term financing strategy for your business. This session helps you determine what financing approach is right for you.
Key topics covered: bootstrapping, angel investment
As a startup owner, you can’t afford to be a bad leader. This lecture addresses the fundamentals of steering your company through the four stages of the business cycle until it is self-sustaining. Learn how to inspire others, set clear goals (and stay focused), communicate clearly with your team, and execute your role effectively.
A successful startup requires the best possible talent. Great people are out there, but how do you find them? And how do you make them want to work for you? This session focuses on identifying the positions necessary for your startup to scale, attracting the best talent using limited resources, and making sure you have a plan in place to find the right people for the job.
A successful startup requires the best possible talent. Great people are out there, but how do you find them? And how do you make them want to work for you? This session focuses on identifying the positions necessary for your startup to scale, attracting the best talent using limited resources, and making sure you have a plan in place to find the right people for the job.
A successful startup requires the best possible talent. Great people are out there, but how do you find them? And how do you make them want to work for you? This session focuses on identifying the positions necessary for your startup to scale, attracting the best talent using limited resources, and making sure you have a plan in place to find the right people for the job.
Learn how to build your financial plan from the bottom up. Learn the basics about startup finances, including knowing how to forecast revenue and growth, understanding different types of financial models, and identifying what metrics and milestones you should track.
https://www.marsdd.com/entrepreneurship-101/
Learn how to build your financial plan from the bottom up. Learn the basics about startup finances, including knowing how to forecast revenue and growth, understanding different types of financial models, and identifying what metrics and milestones you should track.
https://www.marsdd.com/entrepreneurship-101/
Learn how to build your financial plan from the bottom up. Learn the basics about startup finances, including knowing how to forecast revenue and growth, understanding different types of financial models, and identifying what metrics and milestones you should track.
https://www.marsdd.com/entrepreneurship-101/
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.
Key topics covered: Partnerships, corporate agreements and negotiating.
It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.
Key topics covered: Partnerships, corporate agreements and negotiating.
It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.
Key topics covered: Partnerships, corporate agreements and negotiating.
How are you going to sell your product? In this session, we explore sales and the principles of selling value to your customers. We discuss how your sales funnel fits into your overall marketing mix.
Get tips on:
Making sales calls
Closing a sale
Following up with potential customers
We’ll also talk about developing relationships as part of the sales process, using both social and offline examples.
Key topics: Sales funnel, the sales call and social selling.
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101MaRS Discovery District
How are you going to sell your product? In this session, we explore sales and the principles of selling value to your customers. We discuss how your sales funnel fits into your overall marketing mix.
Get tips on:
Making sales calls
Closing a sale
Following up with potential customers
We’ll also talk about developing relationships as part of the sales process, using both social and offline examples.
Key topics: Sales funnel, the sales call and social selling.
How are you going to sell your product? In this session, we explore sales and the principles of selling value to your customers. We discuss how your sales funnel fits into your overall marketing mix.
Get tips on:
Making sales calls
Closing a sale
Following up with potential customers
We’ll also talk about developing relationships as part of the sales process, using both social and offline examples.
Key topics: Sales funnel, the sales call and social selling.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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7. Types
of
IP
Protection
Your
Business
Patent
Trademark
Copyright
Design
Trade
Secret
www.gilbertslaw.ca
8. Canadian
IP:
By
the
Numbers
20
The
percentage
of
Canadian
science
or
technology
businesses
that
have
sought
IP
protection
of
any
kind
1.14
The
percentage
of
R&D
expenditures
by
Canadian
universities
that
are
captured
as
revenues
down
the
road
(compare
to
5%
for
the
United
States)
4.5
Billions
of
dollars
in
net
licensing
revenues
that
Canadian
entities
pay
to
foreign
entities
because
Canadians
are
buyers
not
sellers
of
IP
17
Canada’s
rank
out
of
24
developed
nations
on
an
OECD
innovation
scale
(despite
being
7th
in
R&D)
www.gilbertslaw.ca
9. IP
=
Value
Capture
www.gilbertslaw.ca
$12.5
Billion
÷
17,000
Patents
$735K
per
Patent
$4.5
Billion
÷
6,000
Patents
$750K
per
Patent
Brand
Value:
$77.8
million
(US)
Patents
afford
choices
at
a
dificult
time
11. Patents
For
control
over
how
customers
experience
the
value
proposition.
à Exercise
control
by
making
competitors:
à Do
without
a
feature
(this
reduces
their
relative
attractiveness);
à License
the
feature
(this
increases
their
costs;
gains
you
value);
à Try
to
design
around
the
patent
(this
increases
their
costs);
à
Investors
value
the
control;
www.gilbertslaw.ca
12. Eureka?
www.gilbertslaw.ca
Only
certain
things
can
be
patented.
à Types
of
patentable
things:
à Machines,
manufactures,
compositions
of
matter,
arts
or
processes,
or
improvements
in
such
things.
à Important
Requirements:
àNovelty,
usefulness
and
non-‐obviousness.
13. Patent
Preparation
and
Filing
www.gilbertslaw.ca
1. Design
the
patent
application
à
Prepare
full
disclosure
of
invention;
à
Prepare
claims
deining
scope
of
control
(over
who
and
what).
2. File
the
patent
application
à Deine
and
execute
local
and
worldwide
iling
strategy.
3. Prosecute
patent
applications
à Negotiate
on
available
scope
of
control
with
each
country’s
patent
ofice;
à Leverage
progress
in
one
country
to
expedite
process
in
another.
4. Receive
granted
patents
18. The
“Je
ne
sais
quoi”
Factor
Customer
Service
Product
Quality
Store
Experience
Online
Engagement
Social
Media
and
Consumer
Buy-‐in
Cool
Factor
Trust
Factor
www.gilbertslaw.ca
19.
In
2010,
Interbrand
estimated
the
worth
of
the
following
brands:
COCA-‐COLA:
$70.5
million
IBM:
$64.7
million$64.7
million
MICROSOFT:
$60.8
million0i
GOOGLE:
$43.6
millionn
Brand
Value
www.gilbertslaw.ca
20. Trade-‐marks
is
the
Foundation
of
Any
Brand
Ultimately,
the
trade-‐mark
represents
the
reputation,
quality
and
expertise
of
a
company.
www.gilbertslaw.ca
Nike
Inc.
21. What
Could
Be
a
Trade-‐mark?
Traditional
Trade-‐marks
• Single
word
SUBWAY
• Group
of
words
BURGER
KING
• Group
of
numbers
967-‐1111
• Slogan
DUDE
YOU’RE
GETTING
A
DELL
• Design
(with
words)
• Design
(without
words)
Non-‐Traditional
Trade-‐marks
Three-‐Dimensional
Colors
Distinguishing
Guise
Sound
www.gilbertslaw.ca
23. The
Far
Reach
of
Non-‐Traditional
Trade-‐mark
Protection
www.gilbertslaw.ca
Category: Company uniforms
Trade -mark:
Owner: United Parcel Service of America, Inc.
Category: Colour configuration on plane
Trade-mark:
Owner: The Boeing Company
Category: Retail check out counter
Trade-mark:
Owner: Abercrombie & Fitch Trading Co.
Category: Store front entrance
Trade-mark:
Owner: Build-A-Bear Retail Management, Inc.
Category: Sound Mark
Trade-mark: (Roaring lion sound)
Owner: Metro-Goldwyn-Mayer Lion Corp.
24. The
Good,
the
Bad
and
the
Forgettable
Descriptive
Suggestive Coined
GenericDescriptive
Suggestive Coined
Generic
www.gilbertslaw.ca
25. www.gilbertslaw.ca
Obtain
Trade-‐mark
Registrations
• Formalized
protection
of
business
asset
• Increase
value
of
your
company
• Registration
certiicate
is
evidence
of
ownership
• Exclusive
use
• Rights
are
country-‐wide
• Renewable
registration
periods
• Access
to
Federal
Court
judgments
• Springboard
for
international
protection
• Other
avenues
(domain
name
disputes,
social
media
etc.)
How
to
Best
Protect
your
Brand
26. Examiner’s
Report:
substantive
v.
formalities
Fact
inding:
client’s
brand,
use
&
searches
Priority
iling
deadline
Use?
Pleadings,
evidence,
argument,
x-‐exam,
hearings
www.gilbertslaw.ca
Registration
Process
27. The
Living
Brand
• Use
proper
marking
and
ownership
notices
• Avoid
genericization
• Use
trade-‐mark
properly
• Consistently
use
the
trade-‐mark
• Continue
to
use
trade-‐mark
properly
• License
properly
• Police
vigilantly
• Audit
the
wares/services
• Renew,
renew,
renew
www.gilbertslaw.ca
29. Let’s
Get
Social
Ø In
2012,
over
$122
billion
worth
of
goods/
services
sold
in
Canada
Ø As
of
2012,
45%
of
Canadian
enterprises
operate
a
website
Ø jumps
to
80%
for
enterprises
that
employ
10+
people
Ø 34%
use
social
media
to
steer
potential
consumers
to
website
www.gilbertslaw.ca
33. Good
Housekeeping
Know
Your
IP
• Use
invention
disclosure
forms
to
capture
inventions
rather
than
rely
on
notebooks.
• Use
spreadsheets
to
track
brands,
inventions,
patent
applications,
patents,
trademarks,
copyrights,
trade
secrets
Ensure
IP
Ownership
• Ensure
IP
being
created
at
the
instruction
of
the
company
by
employees,
outside
contractors
etc.
is
owned
by
the
company
• Establishing
formal,
written
agreements
early
reduces
costly
disputes
later
• Maintain
a
repository
of
employment
agreements,
outside
contracts,
nondisclosure
agreements,
supply
agreements
Conduct
Periodic
IP
audits
www.gilbertslaw.ca
35. “In”
Licensing
IP
Third
Party
IP
Your
R&D
Your
Product
or
Service
www.gilbertslaw.ca
• Think
international!
• Act
early!
• Identify
who
owns
background
IP
• Consider
cross-‐
licensing,
partnering,
co-‐existing
36. Beneits
of
In-‐Licensing
1. Reduced
cost
of
development
2. Shorten
product
development
timeframes
3. Reduce
trial
and
error
4. Beneit
from
cross-‐licensing
opportunities
5. Exposure
to
additional
business
development
opportunities
www.gilbertslaw.ca
38. Step
1:
Identify
IP
Capable
of
Being
Out-‐Licensed
Data
Content
Know-‐How
Components
www.gilbertslaw.ca
39. Step
2:
Identify
Out-‐Licensing
Opportunities
Be
creative!
Carve
out
licensee’s
rights
by:
• Industry
• Territory
• Product
lines
Think
broadly!
• Don’t
be
shy
to
out-‐license
to
competitors
• Create
partnerships
in
foreign
countries
you
likely
won’t
reach
in
the
immediate
future
www.gilbertslaw.ca
40. Thank
You
www.gilbertslaw.ca
416.703.1100
Matt
Powell
Ashlee
Froese
Salim
Dharssi