This workshop aimed to explore social enterprises as tools for sustainable community building. Participants heard from a panel of social enterprise practitioners about key concepts in social enterprises. Joanne McNeill from Parramatta City Council discussed different legal forms of social enterprises and their purposes in providing employment, services or generating income. Mark Daniels from Social Traders spoke about testing social enterprise ideas and conducting market analysis on customers and competitors. Matt Gideon from Street University and Gideon Shoes shared what makes a successful social enterprise. The workshop concluded with an upcoming discussion on developing social enterprises in Sydney.
A planners approach to digital. Or a digital approach to planning.Jessica Brookes
1) The document outlines a 6 step process for digital planning: 1) Digging for insights on business, culture, community, category and brand; 2) Understanding community needs and behavior; 3) Developing content and activities; 4) Simplifying objectives; 5) Executing strategies; and 6) Tracking results and improving.
2) It emphasizes understanding how brands connect with consumers in a digital world by analyzing data, behaviors, and touchpoints.
3) The goal is to emotionally engage communities and achieve business objectives through consistent messaging and an excellent user experience across all digital channels.
This document provides an analysis of how different stakeholders within organizations often have differing views of what business the organization is really in. It discusses how organizational priorities can shift over time and differ between constituencies. It also examines how external promotions of what business an organization is in often differs from its actual internal priorities. Specific examples are given for different types of organizations to illustrate variations in stated missions versus actual priorities. The document advocates for organizations to formally establish shared visions and strategic plans to help reconcile differing perspectives.
Crowdfunding involves raising money from a large number of people, typically online, to fund a project or venture. It allows entrepreneurs and creative artists to pitch ideas to potential backers. There are different models including donation, reward, lending, and equity. Kickstarter and Indiegogo are large international crowdfunding platforms, while Wishberry focuses on creative projects in India. Wishberry aims to discover and fund creative ideas from India. It operates on a rewards-based model and charges fees for campaign consultation and marketing support.
Book Summary: "Simply Brilliant" by William TaylorAdvait Kurlekar
Happy to share a summary of a very interesting book I recently read. Gives great insights and learnings on how myriad organisations have successfully managed their strategy implementation. Am sure one can find as good examples in India as well!
Would love to hear your views on this new initiative as well as any suggestions of books to summarise.
This document discusses the growing use and importance of customer segmentation and personas in the retail industry. It provides 3 examples of companies that have improved their marketing and customer experiences by leveraging customer segmentation insights:
1) Discover Financial Services integrated online and enterprise-wide personas and overlaps them with business segments.
2) QVC used personas to prioritize features for its community of frequent television shoppers.
3) The American Red Cross relies on personas to find potential blood donors.
The document discusses the class "Re-Thinking the Ad Agency" which focuses on how the structure and culture of advertising agencies has changed over time. It notes that historically agencies were organized by departments like account service, creative, production, etc. and the culture was male-dominated. However, the structure and culture of agencies is now shifting with the emergence of digital media and more collaborative approaches. The class will examine opportunities for rethinking the agency model in the current landscape.
Have you ever thought about working with not-for-profit organisations? This quick guide will give you a few reasons to work with for-purpose organisations, the ins-and-outs of the NFP sector and a few tips to get started.
Retail Road to Recovery - a 6 step methodology to increase sales.Desley Cowley
Using the acronym RETAIL the six steps move the retail community through the three phases of theory, reflection and practice, initially through a series of ‘discovery’ group workshops and one on one meetings with the property owner/developer, centre management, retailers, suppliers, customers, local community and sporting groups.
Community buy in is the real and genuine secret sauce in the formula. The time taken to build community ownership in the early months, even years will ultimately pay real dividends.
A planners approach to digital. Or a digital approach to planning.Jessica Brookes
1) The document outlines a 6 step process for digital planning: 1) Digging for insights on business, culture, community, category and brand; 2) Understanding community needs and behavior; 3) Developing content and activities; 4) Simplifying objectives; 5) Executing strategies; and 6) Tracking results and improving.
2) It emphasizes understanding how brands connect with consumers in a digital world by analyzing data, behaviors, and touchpoints.
3) The goal is to emotionally engage communities and achieve business objectives through consistent messaging and an excellent user experience across all digital channels.
This document provides an analysis of how different stakeholders within organizations often have differing views of what business the organization is really in. It discusses how organizational priorities can shift over time and differ between constituencies. It also examines how external promotions of what business an organization is in often differs from its actual internal priorities. Specific examples are given for different types of organizations to illustrate variations in stated missions versus actual priorities. The document advocates for organizations to formally establish shared visions and strategic plans to help reconcile differing perspectives.
Crowdfunding involves raising money from a large number of people, typically online, to fund a project or venture. It allows entrepreneurs and creative artists to pitch ideas to potential backers. There are different models including donation, reward, lending, and equity. Kickstarter and Indiegogo are large international crowdfunding platforms, while Wishberry focuses on creative projects in India. Wishberry aims to discover and fund creative ideas from India. It operates on a rewards-based model and charges fees for campaign consultation and marketing support.
Book Summary: "Simply Brilliant" by William TaylorAdvait Kurlekar
Happy to share a summary of a very interesting book I recently read. Gives great insights and learnings on how myriad organisations have successfully managed their strategy implementation. Am sure one can find as good examples in India as well!
Would love to hear your views on this new initiative as well as any suggestions of books to summarise.
This document discusses the growing use and importance of customer segmentation and personas in the retail industry. It provides 3 examples of companies that have improved their marketing and customer experiences by leveraging customer segmentation insights:
1) Discover Financial Services integrated online and enterprise-wide personas and overlaps them with business segments.
2) QVC used personas to prioritize features for its community of frequent television shoppers.
3) The American Red Cross relies on personas to find potential blood donors.
The document discusses the class "Re-Thinking the Ad Agency" which focuses on how the structure and culture of advertising agencies has changed over time. It notes that historically agencies were organized by departments like account service, creative, production, etc. and the culture was male-dominated. However, the structure and culture of agencies is now shifting with the emergence of digital media and more collaborative approaches. The class will examine opportunities for rethinking the agency model in the current landscape.
Have you ever thought about working with not-for-profit organisations? This quick guide will give you a few reasons to work with for-purpose organisations, the ins-and-outs of the NFP sector and a few tips to get started.
Retail Road to Recovery - a 6 step methodology to increase sales.Desley Cowley
Using the acronym RETAIL the six steps move the retail community through the three phases of theory, reflection and practice, initially through a series of ‘discovery’ group workshops and one on one meetings with the property owner/developer, centre management, retailers, suppliers, customers, local community and sporting groups.
Community buy in is the real and genuine secret sauce in the formula. The time taken to build community ownership in the early months, even years will ultimately pay real dividends.
Starbucks launched "My Starbucks Idea" in 2008 to better understand customer wants and emulate the in-store barista experience online. The website allows customers to submit ideas, view others' ideas, and see updates on idea progress. Starbucks reviews all ideas submitted and implements the most popular and innovative ones. This level of transparency and customer involvement has helped Starbucks become a leader in crowdsourcing. By making customers feel valued and invested in the company, the brand community on "My Starbucks Idea" deepens customer loyalty and trust.
This document discusses how real estate professionals can stay relevant in the new "Social Era." It covers four key topics:
1. The Social Era values connections over institutions and collaboration over control. Talent inclusion and social purpose are important.
2. Different generational preferences are changing consumer needs and expectations. Recognizing these differences is crucial.
3. Market forces like consolidation and specialization mean real estate no longer functions the same. Adaptation is necessary.
4. Factors like content, curation, convergence, and disruptive business models are shaping the future. Embracing change through innovation is important to survive.
This document discusses how positioning has changed in the age of conversational media. It provides perspectives on positioning from both "then" and "now" on various topics:
1) Who makes up the company and market has changed from a small group of executives to anyone being able to engage.
2) Relationships with the market have changed from professional to many having no professional ties.
3) Competition is now seen as part of the market rather than defining the company against others.
4) The "Big Idea" was once about what a company will do to the market but is now about what it will do for the market from the inside perspective.
This document discusses marketing strategies for Marketing 3.0. It begins by outlining key forces shaping the business landscape, including the age of participation/collaboration, globalization, and the creative society. It then discusses the evolution from Marketing 1.0's product-centric focus to Marketing 2.0's consumer-centric approach to Marketing 3.0's human-centric, values-based model. The rest of the document provides examples of how to market a company's mission, values, and social impact to key stakeholders like consumers and employees to achieve the goals of Marketing 3.0.
This document contains a series of slides from an IDHolland Identity Advisory presentation on branding and positioning. Some key points discussed include:
- The importance of purpose and meaning in branding today rather than just features and benefits. Brands need to focus on why they exist beyond just profit.
- The concept of "Newism" and consumers' increasing desire for new experiences, products and services in a faster world.
- The spectrum of positioning from rational/tangible aspects like products to more emotive/intangible aspects like purpose and values.
- Examples are given of brands that have articulated an "invigorating purpose" that aims to change society rather than just serve customers.
1) The city of Allegan, Michigan used some of its community development block grant funds to provide technical assistance to locally owned businesses to help with succession planning so owners could transfer their businesses to family members or sell to new owners.
2) This included confidentiality agreements and mentoring groups to discuss private business matters. It also involved matching potential buyers and sellers, securing financing, and providing support during business transitions.
3) One example described how the city loaned funds along with a bank and business seller to help an employee purchase and expand a shoe store, keeping it locally owned and downtown. The program showed how governments can play a role in business retention.
This document discusses the evolution of marketing from Marketing 1.0 to Marketing 3.0. Marketing 1.0 focused on the four Ps (product, price, place, promotion) and was product-centric. Marketing 2.0 became more customer-oriented and focused on segmentation, positioning, and one-to-one relationships. Marketing 3.0 aims to make the world a better place by focusing on values, missions that move people, and influencing customer culture through collaboration. It involves marketing the mission to customers, values to employees, and vision to shareholders to achieve benefits like attracting talent, back-office productivity, and higher revenue from new markets. The document provides steps for modern marketing like being remarkable, smart segmentation, story
Creative Commerce is a Colombian online creative hub and store that aims to help young designers and creators in Colombia promote and distribute their work by providing project management, consulting, and distribution channels. It connects creators with an online community of buyers in Latin America seeking meaningful, design-conscious products. Creative Commerce takes a commission on online sales and provides consultancy and advertising services to creators. Its open-source business model is designed to grow a community of over 250 creators and 5,000 active buyers within five years.
The document discusses the importance of integrating public relations and marketing strategies by communicating the marketing mix of product, price, place, and promotion using various PR tools. It provides examples of how organizations can use editorial coverage, awards, sponsorships, and other PR tactics to influence consumer perception and behavior in support of marketing objectives. The goal is to satisfy customer needs and motivate purchase decisions through effective communication of the marketing mix.
The document is a handbook for small businesses that provides guidance on various topics for starting and managing a small business. It discusses naming a business, legal business structures, licenses and permits, management practices, financing, business plans, record keeping, pricing, advertising, marketing, business locations, insurance, employees, computers, franchises, manufacturing cost accounting, and inventory. The handbook aims to help new and existing small businesses succeed by being well prepared and properly addressing important business considerations.
How your organisations culture defines your brand Margo Cashman
How the relationship between brands and the organisations they represents, exploring how the alignment of brand and culture drives credibility and trust.
This document discusses an upcoming event called "Umang Ki Aor" organized by COL (Celebration of Life) and Mephynix Foundation. The event will be a thematic fashion show held on Independence Day from 4-7pm at a major venue in Pune. It aims to raise funds for charitable causes while launching rural talent. Sponsorship opportunities ranging from Rs. 5 lakh to Rs. 3 lakh are available, offering various marketing benefits. The event also encourages sponsorship of accessories/banners/scholarships. The chosen theme is "Patriotic" to inspire pride in India or "United India" promoting unity in diversity. Contact information is provided for further details.
This class will cover some of the key considerations social entrepreneurs face when launching and growing their social enterprise. Emphasis will be placed on operational, human, legal and marketing considerations.
Get Advertising Smart - Diverse Minds 2.0emmersons1
On March 13th this year, many brilliant and different minds met to discuss how we can be more inclusive of the truly #diverseminds we have, or should have, within our workplaces.
- The document appears to be a class schedule or progress report for a unit on industries
- It lists various assignments/modules that students have completed or need to complete, including podcasts, case studies, and a press release
- It provides the names of 4 students (Anthony, Tom, Emily, Kathryn) and their progress on the different assignments
- The next assignment is for a press release on a creative media company, providing guidelines on what should be included
How your organisations culture defines your brand 21 february 2019Vanessa Stewart
The document discusses the link between organizational culture and brand. It argues that culture defines the brand through how employees behave and the experiences they provide customers. When culture and brand are misaligned, it undermines brand credibility. The examples of banks losing trust after the royal commission show how important culture alignment is. To manage this, companies should understand their current culture and ensure it delivers the organizational purpose in a way that aligns with communicated brand values.
This document provides a framework for building resilient brands in the digital age. It discusses three elements of resilient brands: brand as belief, brand as strategy, and brand as experience. For brand as belief, the document emphasizes identifying a common purpose between the brand and customers. It provides examples of Patagonia and Chipotle finding common purpose. For brand as strategy, it introduces the "hourglass model" to balance top-down and bottom-up brand activities around a common purpose. And for brand as experience, it stresses that brands are only as strong as the last customer experience.
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.
The anatomy of a social enterprise is a little different than for a typical tech startup. In this talk, Melinda reveals a new "Business Model Canvas" adapted specifically for startups with a social or environmental mission.
Talk given by Melinda Briana Epler, CEO & Founder of Change Catalyst, at the H3 Conference in Puerto Rico, November 2015.
This document provides an overview of various funding options for starting a business, including bootstrapping, tapping friends and family for investment, applying for small business grants, taking out loans or lines of credit, working with business incubators, raising money from angel investors, pursuing venture capital, using bartering, forming partnerships, committing to major customers, and using crowdfunding and pre-sales to generate startup capital. Specific platforms like AngelList and Dreamplex incubator are also mentioned.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Starbucks launched "My Starbucks Idea" in 2008 to better understand customer wants and emulate the in-store barista experience online. The website allows customers to submit ideas, view others' ideas, and see updates on idea progress. Starbucks reviews all ideas submitted and implements the most popular and innovative ones. This level of transparency and customer involvement has helped Starbucks become a leader in crowdsourcing. By making customers feel valued and invested in the company, the brand community on "My Starbucks Idea" deepens customer loyalty and trust.
This document discusses how real estate professionals can stay relevant in the new "Social Era." It covers four key topics:
1. The Social Era values connections over institutions and collaboration over control. Talent inclusion and social purpose are important.
2. Different generational preferences are changing consumer needs and expectations. Recognizing these differences is crucial.
3. Market forces like consolidation and specialization mean real estate no longer functions the same. Adaptation is necessary.
4. Factors like content, curation, convergence, and disruptive business models are shaping the future. Embracing change through innovation is important to survive.
This document discusses how positioning has changed in the age of conversational media. It provides perspectives on positioning from both "then" and "now" on various topics:
1) Who makes up the company and market has changed from a small group of executives to anyone being able to engage.
2) Relationships with the market have changed from professional to many having no professional ties.
3) Competition is now seen as part of the market rather than defining the company against others.
4) The "Big Idea" was once about what a company will do to the market but is now about what it will do for the market from the inside perspective.
This document discusses marketing strategies for Marketing 3.0. It begins by outlining key forces shaping the business landscape, including the age of participation/collaboration, globalization, and the creative society. It then discusses the evolution from Marketing 1.0's product-centric focus to Marketing 2.0's consumer-centric approach to Marketing 3.0's human-centric, values-based model. The rest of the document provides examples of how to market a company's mission, values, and social impact to key stakeholders like consumers and employees to achieve the goals of Marketing 3.0.
This document contains a series of slides from an IDHolland Identity Advisory presentation on branding and positioning. Some key points discussed include:
- The importance of purpose and meaning in branding today rather than just features and benefits. Brands need to focus on why they exist beyond just profit.
- The concept of "Newism" and consumers' increasing desire for new experiences, products and services in a faster world.
- The spectrum of positioning from rational/tangible aspects like products to more emotive/intangible aspects like purpose and values.
- Examples are given of brands that have articulated an "invigorating purpose" that aims to change society rather than just serve customers.
1) The city of Allegan, Michigan used some of its community development block grant funds to provide technical assistance to locally owned businesses to help with succession planning so owners could transfer their businesses to family members or sell to new owners.
2) This included confidentiality agreements and mentoring groups to discuss private business matters. It also involved matching potential buyers and sellers, securing financing, and providing support during business transitions.
3) One example described how the city loaned funds along with a bank and business seller to help an employee purchase and expand a shoe store, keeping it locally owned and downtown. The program showed how governments can play a role in business retention.
This document discusses the evolution of marketing from Marketing 1.0 to Marketing 3.0. Marketing 1.0 focused on the four Ps (product, price, place, promotion) and was product-centric. Marketing 2.0 became more customer-oriented and focused on segmentation, positioning, and one-to-one relationships. Marketing 3.0 aims to make the world a better place by focusing on values, missions that move people, and influencing customer culture through collaboration. It involves marketing the mission to customers, values to employees, and vision to shareholders to achieve benefits like attracting talent, back-office productivity, and higher revenue from new markets. The document provides steps for modern marketing like being remarkable, smart segmentation, story
Creative Commerce is a Colombian online creative hub and store that aims to help young designers and creators in Colombia promote and distribute their work by providing project management, consulting, and distribution channels. It connects creators with an online community of buyers in Latin America seeking meaningful, design-conscious products. Creative Commerce takes a commission on online sales and provides consultancy and advertising services to creators. Its open-source business model is designed to grow a community of over 250 creators and 5,000 active buyers within five years.
The document discusses the importance of integrating public relations and marketing strategies by communicating the marketing mix of product, price, place, and promotion using various PR tools. It provides examples of how organizations can use editorial coverage, awards, sponsorships, and other PR tactics to influence consumer perception and behavior in support of marketing objectives. The goal is to satisfy customer needs and motivate purchase decisions through effective communication of the marketing mix.
The document is a handbook for small businesses that provides guidance on various topics for starting and managing a small business. It discusses naming a business, legal business structures, licenses and permits, management practices, financing, business plans, record keeping, pricing, advertising, marketing, business locations, insurance, employees, computers, franchises, manufacturing cost accounting, and inventory. The handbook aims to help new and existing small businesses succeed by being well prepared and properly addressing important business considerations.
How your organisations culture defines your brand Margo Cashman
How the relationship between brands and the organisations they represents, exploring how the alignment of brand and culture drives credibility and trust.
This document discusses an upcoming event called "Umang Ki Aor" organized by COL (Celebration of Life) and Mephynix Foundation. The event will be a thematic fashion show held on Independence Day from 4-7pm at a major venue in Pune. It aims to raise funds for charitable causes while launching rural talent. Sponsorship opportunities ranging from Rs. 5 lakh to Rs. 3 lakh are available, offering various marketing benefits. The event also encourages sponsorship of accessories/banners/scholarships. The chosen theme is "Patriotic" to inspire pride in India or "United India" promoting unity in diversity. Contact information is provided for further details.
This class will cover some of the key considerations social entrepreneurs face when launching and growing their social enterprise. Emphasis will be placed on operational, human, legal and marketing considerations.
Get Advertising Smart - Diverse Minds 2.0emmersons1
On March 13th this year, many brilliant and different minds met to discuss how we can be more inclusive of the truly #diverseminds we have, or should have, within our workplaces.
- The document appears to be a class schedule or progress report for a unit on industries
- It lists various assignments/modules that students have completed or need to complete, including podcasts, case studies, and a press release
- It provides the names of 4 students (Anthony, Tom, Emily, Kathryn) and their progress on the different assignments
- The next assignment is for a press release on a creative media company, providing guidelines on what should be included
How your organisations culture defines your brand 21 february 2019Vanessa Stewart
The document discusses the link between organizational culture and brand. It argues that culture defines the brand through how employees behave and the experiences they provide customers. When culture and brand are misaligned, it undermines brand credibility. The examples of banks losing trust after the royal commission show how important culture alignment is. To manage this, companies should understand their current culture and ensure it delivers the organizational purpose in a way that aligns with communicated brand values.
This document provides a framework for building resilient brands in the digital age. It discusses three elements of resilient brands: brand as belief, brand as strategy, and brand as experience. For brand as belief, the document emphasizes identifying a common purpose between the brand and customers. It provides examples of Patagonia and Chipotle finding common purpose. For brand as strategy, it introduces the "hourglass model" to balance top-down and bottom-up brand activities around a common purpose. And for brand as experience, it stresses that brands are only as strong as the last customer experience.
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.
The anatomy of a social enterprise is a little different than for a typical tech startup. In this talk, Melinda reveals a new "Business Model Canvas" adapted specifically for startups with a social or environmental mission.
Talk given by Melinda Briana Epler, CEO & Founder of Change Catalyst, at the H3 Conference in Puerto Rico, November 2015.
This document provides an overview of various funding options for starting a business, including bootstrapping, tapping friends and family for investment, applying for small business grants, taking out loans or lines of credit, working with business incubators, raising money from angel investors, pursuing venture capital, using bartering, forming partnerships, committing to major customers, and using crowdfunding and pre-sales to generate startup capital. Specific platforms like AngelList and Dreamplex incubator are also mentioned.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Got Unrestricted Revenue? The Social Enterprise Process4Good.org
Today, more than ever, many nonprofits are experiencing reductions or threats of reductions in their traditional funding sources. Many nonprofits are investing in the process to develop a business plan for a social enterprise that will result in unrestricted renewable revenue based upon their nonprofit's current assets - what they do, what they know and what they have. This fast-paced webinar is taught by a nonprofit consultant and trainer who has led nearly 100 nonprofits through the process to write their business plan for earned income. You'll explore the seven key steps required to launch a successful social enterprise.
What is social enterprise nccu cedi presentationJeff Stern
This is a presentation on social enterprise for nonprofits, to be given April 9th at "Marketing Strategies: Tools for Nonprofits and Social Enterprises," a free half-day workshop hosted by The NCCU Community Economic Development Initiative. Registration is free and more info is available at http://nccunonprofit.org/about.html
A presentation delivered by Ian Baker, Head of Learning at the School for Social Entrepreneurs, introducing charities to social enterprise, trading and sustainable funding models.
This document defines and discusses key concepts related to social enterprises. It explains that social enterprises are businesses that trade for social, environmental, or cultural purposes and reinvest most of their profits toward their social mission. The document outlines different types of social enterprises based on their legal structure, purpose, and markets. It also discusses recent developments and support for social enterprises in Australia at both the federal and state/local levels.
This document defines and discusses key concepts related to social enterprises. It explains that social enterprises are businesses that trade for social, environmental, or cultural purposes and reinvest most of their profits toward their social mission. The document outlines different types of social enterprises based on their legal structure, purpose, and markets. It also discusses recent developments and support for social enterprises in Australia at both the federal and state/local levels.
The document discusses how marketing and branding are inextricably linked, and that branding is a company's ultimate objective. It then provides examples of how small businesses can effectively brand themselves through differentiation, consistency, and focused marketing materials. Specifically, it advises businesses to identify their unique value proposition, communicate it emotionally to customers, and maintain that message across all platforms using design and storytelling.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
The document summarizes the book "Upstarts! How GenY Entrepreneurs Are Rocking The World of Business" which profiles young entrepreneurs from Generation Y and identifies eight characteristics of their businesses. These upstart companies are extremely collaborative, use technology innovatively, disrupt industry status quos, market directly to other Gen Y consumers, build brands through online dialogue, incorporate social missions, redefine flexible workplaces, and grow through constant improvisation. The book suggests established businesses can learn from these traits.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Technology opportunities in hampton roads (kaszubowski ), nasa technology day...Marty Kaszubowski
Presentation given at NASA Langley Research Center (LaRC) Technology Days (5/15/15). The topic of the discussion was how we can take better advantage of the assets in our region to promote high-growth ventures.
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
How do you make decisions using the Business Model Canvas? By understanding WHY you are starting a company. Your values, motivations, and the Founder's Dilemma.
The document discusses 16 small ideas companies can implement to improve customer centricity and innovation. The ideas include learning the language customers use to improve communications, creating customer personas to better understand segments, and rewarding customers for their contributions to online communities. The ideas are meant to help companies implement customer-focused strategies in practical ways.
Similar to Bringing strength to social enterprise final (20)
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
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2. Today
This workshop will explore social enterprise as a sustainable
community building tool and share information on how they
operate. Participants will have the opportunity to discuss ideas
with a panel of social enterprise practitioners and hear from
colleagues who have established successful social enterprises.
3. Today’s Speakers
• Joanne McNeill, Parramatta City Council (NSW)
– Bringing strength thru concepts
• Mark Daniels, Social Traders (VIC)
– Building awareness
• Matt Gideon, Street University & Gideon Shoes (NSW)
– What makes a Social Enterprise tick
5. Bringing strength – today’s agenda
• Bringing strength thru concepts – Joanne McNeill
• Building awareness of social enterprises – Mark Daniels
• What makes them tick – Matt Noffs
• The Entrepreneur’s Pledge – Jodie Mitchell
• Panel discussion
6. Bringing strength thru concepts
Joanne McNeill
Community Capacity Building Officer Social Enterprise
Parramatta City Council
7. . . . what is ?
social enterprises are businesses that trade for a
social, environmental or cultural purpose . . .
• generate a substantial portion of their income through trading
• reinvest the majority of their profit / surplus (non-distributing)
• include an asset lock
Social enterprise is about practice
8. . . . the difference . . .
. . between a social enterprise, a social
entrepreneur and social innovation . . .
9. broad spectrum . . .
Diverse on three levels:
• Form
• Purpose
• Markets
10. legal forms . . .
• Cooperatives, Associations and Mutuals
• Fair Trade Organisations
• Intermediate Labour Market Companies
• Charitable Business Ventures
• Social Firms
• Community Enterprise
• Community Development Finance Institutions
• Australian Disability Enterprises
• Hybrid
• Important consideration – any relationship with parent nonprofit?
11. purpose . . .
Common motivations
• employment - provide employment, training and
support for marginalised groups; two types
• service delivery - create or retain services in
response to social or economic needs
• income generation - generate profits to support
other community or not for profit activities
12. . . . social impact . . .
• legitimacy
• greater scrutiny
• clear link between model & change want
to see - Theory of Change
• evolving field
• no one approach
• what does success look like
13. markets . . .
Example
Salvo’s legal - http://salvos.org.au/salvoslegal/
• full-time, self-sustaining legal practice specialising in property and
transactional commercial law
• difference is that fees paid by clients fund the operation of another
firm, Salvos Legal Humanitarian - which operates to provide free
legal advice and assistance to those most in need without any fee
• first class commercial legal services are provided at a market
competitive fee
• aims to use its compassionate dedication, creativity, ingenuity and
skill to fight against social injustices
• means each procurement dollar delivers an additional benefit,
beyond the service purchased
14. . . . not business as usual . . .
• blended inputs, blended returns
• different types of markets – eg. BoP, not
end user
• different viability scenarios – balance of
returns; reserves
• social vs business costs
15. so ….
a strategy – nexus point
not a program … what will you sell, who
will pay for it?
not a business … who are the
beneficiaries, how will you know?
. . . an AND approach… not about replacing
16. Building awareness
Mark Daniels
Learning and Development Manager, Social Traders
18. What can we cover in 25 mins?
How to test social enterprise ideas.
The role of market
19. A TALE OF TWO SOCIAL ENTERPRISES
Social Enterprise A Social Enterprise B
Need There is long term A DES provider is finding it
unemployment and social difficult to place people with
issues in a neighbourhood mental health issues in
area. employment
20. MISSION
Social Enterprise A Social Enterprise B
Want to create a business that Want to create a tailored
will create opportunities for the business that will create
community to get training and pathways to mainstream
employment opportunities. employment for people with a
mental illness
21. IDEA GENERATION
Social Enterprise A Social Enterprise B
Lead person identifies that a Lead person asks people from
café would be a great idea business backgrounds the
because people in the question. What business will
community as it would be a allow us to achieve the mission
meeting place and provide and allow us to run a successful
employment opportunities. Business long term?
They conclude that a café would
be the best because of the
growing demand for hospitality
staff and the sociable nature of
the work.
22. FROM THOUGHT TO ACTION
Social Enterprise A Social Enterprise B
A café site in a local library becomes They enlist expertise from a former
available and they apply for the lease. franchise operator to help them to
It will be a peppercorn rent and it is in develop a business plan and follow a
a retail area of town. model of locating in a westfield mall.
They win the tender process and begin They scope out opportunities in a
the business growing centre in the SE of Melbourne.
They write their business plan after They do foot traffic counts, they taste
they secure the lease. the coffee in every café in the
Then they go hunting for money to supermarket, they taste and rate the
operate the business. food, record the price and the client
group.
They identify who there market will be
and they seek out the funding to realise
their idea.
24. OPPORTUNITIES FOR THE DEVELOPMENT OF BUSINESS
Plugging the leaks
Accessible contracts
Gaps in the market
Commercialising what you do
Value Add
Acquisition
Replicate
25. ONCE YOU HAVE SOME IDEAS YOU NEED TO SCREEN THEM AND
GET AN UNDERSTANDING OF THE MARKET
26. CUSTOMER ANALYSIS
Customer Group (you may have more than
one)
Who are they
How many?
Where are they?
Is this group growing or shrinking?
How much money do they have to
spend?
What are the things that affect their
purchasing decision?
Who do they buy from at the
moment?
How much do they currently pay?
Why would they switch to you?
27. INCOME - COMPETITORS
• Competitors are anyone or anything that potentially takes
revenue away from you
• This includes people providing the same product/service as
you as well as substitutes
• What do I need to know about the competitors
28. COMPETITOR ANALYSIS
Competitor (there will be more than one – do this for
each)
Name
What are the key products/services they
provide to the customer?
Where are they? (geographically ,web?)
How much do they charge?
Why do people buy from them?
Do they focus on a target market? If so,
describe it.
Estimate what percentage of the total
market you think they have at the moment
Is their market share growing, shrinking or
steady?
How do they attract and win customers?
What are their weaknesses and what can
you do better than them
30. INCOME
Your estimated volume of customers multiplied by their average payment will give
you your estimated income.
# customers ____________
x
what each of them will pay $_____________
=
$___________ income (weekly/monthly/yearly)
Page 30
35. What makes them tick – Matt Noffs
Gideon Shoes & Street University
36. The social entrepreneur’s pledge
• I am a social entrepreneur.
• I am following a dream, pursuing an opportunity, taking charge of my own
destiny.
• I am bringing something of value to society, making a job for myself and
for others, and creating wealth that benefits my family, my community,
my country, my world.
• I am one of a movement of millions of (social) entrepreneurs and
innovators who made Australia great, and who will continue to keep our
economy going … and growing and innovative.
• I am what I am because many people have helped me along on this
journey.
38. The social entrepreneur’s pledge
• I will tell my story, sharing my successes and failures, so that
others taking the entrepreneurial path can learn.
• I will strive to mentor an aspiring entrepreneur.
• I will make my voice heard by those who make policy
decisions that affect me and my business.
• I will appreciate and celebrate my accomplishments, and the
accomplishments of all my fellow social entrepreneurs.
• I will give back to the society that helped me to be successful.
• I will Build a Stronger Australia.
40. Panel discussion
• Joanne McNeill, Parramatta City Council (NSW)
– Bringing strength thru concepts
• Mark Daniels, Social Traders (VIC)
– Building awareness
• Matt Gideon, Street University & Gideon Shoes (NSW)
– What makes a Social Enterprise tick
41. Upcoming Development in Sydney
Social Enterprises Sydney
• Workshops
• Mentoring
• Peer2Peer Networks
– Food & Food Service (Paddock to Plate)
– Environmental -> reduce, re-use, recycle
• Coaching
• Pro Bono Legal Panel
Customers are people or organisations who will buy your products or services. An enterprise cannot survive without customers, because it is through sales of goods and services that an enterprise generates most of its income. One of the most important things about business planning is to have an intimate understanding of your customer. In the following worksheet, identify your potential customers. Consider specific customer segments that you might want to target. Later, in the pre-feasibility study and business planning sections, you will use market research to test the hypotheses you have developed about your customers.
All businesses face competition. Even if you do not have any direct competitors within your industry, you might want to think more broadly about businesses or organisations that are competing for your customers’ time, attention and money, such as those offering substitute goods and services. You may be the only cafe in town, but you still have to compete with cinemas, bars, cafes in neighbouring towns and other businesses for the discretionary income of your customers. They are not competitors if they are not competing for the same customers and the same dollars. Where to find your competitors: Start with the Yellow Pages or Yellowpages.com to identify local competitors. Conduct a web search on the product/service that you offer – you might discover regional or international competitors. If your customers are governments or institutions, you might also think about what else they spend money on. If your idea is for a retail business, visit some other locations or just take a walk down the street. Speak to your potential customers. They will be able to tell you a lot about what they buy now and who from
Think of your total income as all the money that will be generated through sale of products and services, and from donations and grants. Your estimate of income from trading activity combines the total goods or hours of service you expect to sell and the price you think people are prepared to pay. Keep in mind that most people over-estimate the number of units they can sell at this stage, so being conservative is important. Ensuring that you are realistic could avoid difficulties down the track. Again, it is a good idea to check with similar businesses. Start by estimating the number of hours of service, or quantity of goods, you think you will be able to sell each week. Then multiply this by the number of weeks per year in which you think you will be able to sell that amount