The document discusses OpConnect, a company that provides electric vehicle charging infrastructure and services. It describes OpConnect's background and credentials in developing communication and security software. It also outlines OpConnect's electric vehicle charging stations and networking capabilities. Finally, it discusses several business models for electric vehicle charging infrastructure, including selling hardware, user fees, partnerships with automakers, electric utilities, loyalty programs, and mobile advertising.

1. www.opconnect.com
A Smarter, Cleaner, Greener Future™
EV Charging Infrastructure Business Models
bitly.com/opc-altfuelexpo

2. www.opconnect.com
Copyright © 2014 OpConnect, LLC
About OpConnect
Minority- and Veteran-owned
Networked EV charging stations designed and manufactured in U.S.
Provide networking services for alt- fuel infrastructure
10+ years developing comms and security software for transportation & aviation industries
GSA-listed product and vendor
Manages 500 charging spots throughout the U.S.
Member of Open Charge Alliance, and develop team for Open Smart Charging protocol

3. www.opconnect.com
Copyright © 2014 OpConnect, LLC
OpConnect Stations
Differentiators:
Credit Card Reader
15” touchscreen
EV reservation & queuing system
OCPP compliant
Surveillance camera
Load Control/Building Energy Management Integration
Cord Management System
Solar power complement
Network Client Kit (network dumb stations)
Stations are a platform for other apps, including parking meters, retail reviews, host businesses, car/bike sharing programs
3

4. www.opconnect.com
Copyright © 2014 OpConnect, LLC
A Business Model For Whom?
EV Driver
Service Provider
Owner of the Station (business, city, etc.)
Electricity Provider/Utility
EV OEM
EVSE Vendor

5. www.opconnect.com
Copyright © 2014 OpConnect, LLC
EV Charging Station Market
21,300 charging ports (AFDC)
12:1 PEVs to EVSE
What is the right ratio?
National Research Council assumed 1 public port per 2.5 EVs
California forecasts need for about 100-200k charging ports for Public & Workplace charging by 2025 to support EV adoption/environmental goals

6. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Electric Vehicle Driver Demographics
$110k+ income (twice U.S. avg.)
80% own a smartphone
77% have a 4-year degree or higher
Early adopters
Tech friendly

7. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Crystal Ball Factors
Current and future consumer demand changes one way or the other
Range for vehicles dramatically changes
Technology leap frogs, and we’re all riding space ships in a couple of years
Regulatory requirements

8. www.opconnect.com
Copyright © 2014 OpConnect, LLC
EVSE Vendors
Type
Level 1
Level 2
DCFC
Smart/Dumb
HW/SW
OEM/Service Provider
Location
Home
Work
Public

9. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Option: Just sell the hardware
Works well enough if you can drive down manufacturing costs
Low costs = no-frills stations
Works for scenarios such as home charging and some workplace or fleet charging
Challenge: margins are can be slim and you’ll need to sell a lot. It is also a one-time transaction

10. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Option: User Fees/Subscriptions
User fees can be based on connected or charging time, kWh received, or other factors
The rates range between $0.49 per kilowatt- hour to $1/hr to $3/hr for Level 2; and $3.50 to $8 hour or session for DCFC
Subscriptions offer user groups unlimited usage for a set monthly fee.
Subscription fees vary around $20/month
Challenge:
Need to manage stations that will be utilized at an acceptable rate, which may not address all driver needs
At a couple bucks per hour for revenue, payback can be a while
Need to keep costs down may result in less than ideal parts, etc.
OpConnect mobile app payment with QR code

11. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Option: OEM Supported
Direct
Build OEM network of fast chargers
Tesla Superchargers
Subsidized
Nissan’s No Charge to Charge
BMW’s ChargeNow
Essentially, OEM is putting marketing dollars toward driving sales.
Challenge:
Requires cooperation and commitment
Operating a fueling network not necessarily an expertise
Can be nonexclusive
Source: CC by 2.0 (Jeff Cooper)

12. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Option: Electric Utilities
Electric utilities own, install and operate EV charging stations
Cost is folded into our utility rates
Benefit: allows them directly better manage the grid (demand response, etc.)
Challenge:
Getting regulatory approval to fund an initiative that doesn’t benefit all rate payers

13. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Option: Loyalty Programs
Work with retailers to build branded loyalty programs with EV drivers
Drivers spend 30-50 minutes longer at a business while charging
79% of consumers seek out green amenities while shopping
EVSE integrated with loyalty program (free charging while shopping, or 10 shopping trips results in $20 free charging)
Challenge: Will drivers become shoppers while vehicle charges
OpConnect mobile app with integrated coupon and sponsorships

14. www.opconnect.com
Copyright © 2014 OpConnect, LLC
Option: Outdoor & Mobile Advertising
Advertising is placed on the EVSE, either as a wrap or via a digital screen
Model allows opportunity to reach both passersby and drivers
Model already proven via street furniture/bus shelters in most cities worldwide
Partners receive revenue share
Drivers receive subsidize charging
Challenge: Number of installed screens? Will the screens be seen? Approval in some locations for outdoor screens

15. www.opconnect.com
Copyright © 2014 OpConnect, LLC
For more information about how OpConnect can make a positive impact for your community or business, contact:
Dexter Turner President, CEO dturner@opconnect.com (503) 477-5742 ext. 229
Nathan Isaacs Sales & Marketing Manager nisaacs@opconnect.com (503) 477-5742 ext. 216