its a ev charging station future in india

1. EV
CHARGING
STATIONS
Nationwide EV charging
station network
www.BharatCharge.com

2. Bharat Charge
PDFE0210 Entrepreneurship and Start-
ups
Group
RAJEEV KUMAR (23113059)
RITIK (23110053)
PRIYANSHU DWIIVEDI(23111039)
RINKU DIWAKAR(23126042)
SIDDHANT TIWARI(23112068)
Smart. Fast.
Everywhere:
Bharat Charge

3. Product & Industry
Overview
• “Electric Vehicle (EV) Charging Station Network”
• “Electric Mobility and Renewable Energy Sector”
🚀 Justification for Startup Idea
• 🔄 Market Trend: Rapid shift towards electric mobility driven by
climate concerns and fuel cost savings.
• 📈 High Demand: EV sales are increasing every year, creating a
growing need for charging stations.
• ❗ Gap in the Market: Limited public charging infrastructure, especially
in Tier-2 and Tier-3 cities.
• ⚙️Technology Advantage: Smart charging, app integration, and
renewable energy use offer innovation potential.
• 🌍 Sustainability Focus: Aligns with global goals of reducing carbon
emissions and dependency on fossil fuels.

4. Bharat Charge
Private Limited
Company
🤝 Multiple founders & easy capital pooling
️
🛡️Limited liability (reduced personal risk)
📈 Scalable & investor-friendly
🧾 High credibility
📊 Clear ownership & management
Unlimited Life

5. Unique Selling Proposition (USP)
2.Affordable Yet Profitable
Pricing
🛠 3. Tech-First, EV-Agnostic Platform
Zero land acquisition cost and faster
deployment using the trusted footprint of
fuel stations.
1.Tie-Ups with Existing Petrol
Pumps
Price competitive with Tata Power, Jio-bp (₹12–
₹18/kWh)
Mobile App for:
• Real-time charger location & availability
• Booking and payment
• User rewards & referral bonuses
Supports all major EV types — 2-wheelers, 4-wheelers,
and even small CVs.
What Makes BharatCharge Stand
Out
Unlike many competitors who set up
standalone stations, we embed chargers into
existing infrastructure
Monthly plans
Ads at stations
Co-located food/retail partners

6. Unique Selling Proposition (USP)
What Makes BharatCharge Stand
Out

7. Revenue Model:
A. Charging Fees
• ₹12–₹18 per kWh (varies by state and charger
speed)
• Average EV charges ~15–25 kWh/visit
• Example: ₹15/kWh × 20 kWh = ₹300/session
• High-margin service, especially with DC fast
chargers
B. Subscription Plans (Optional)
• Monthly plans for regular users:
⚬ ₹999/month for 40 kWh
1.Primary Revenue Sources

8. Revenue Model:
A. Advertising
• Digital screens at stations for local ads
• App-based promotions & brand partnerships
• Estimated ₹5,000–₹10,000/month per location
B. Convenience Add-ons
• Partner with food stalls, ATMs, or washrooms
• Small rent/commission from co-located
services
2.Secondary Revenue Sources

9. Revenue Model:
~Avg ₹300/session--20 session /day--one sation
~Monthly-for 1000 station:
1000*300*20*30=18 crore in one month
~Remaning: 2 cr from subscription ,
app advertisment, Convinence add on
Total 20 crore/month
20*12= 240 crore /year

10. SET-UP COST
• Hardware (chargers): Each DC fast charger (50–120 kW) costs on the
order of ₹8–14 Lakh 1charging.com. We assume ~₹10 L on average.
Five chargers per station ~₹1.0 Cr/station.
→
• Installation & Civil: Civil works (foundations, canopy, trenches) are
typically ~₹2–5 L/ stationgomechanic.in; we budget ₹3 L. Electrical
hookups (transformer, cables, metering) can be ₹5–10 L/ station
gomechanic.in; we assume ₹10 L.
• Software/Backend: EVSE management software is relatively modest
(~₹0.4–0.5 L per station) gomechanic.in (covers connectivity,
payment backend, etc.).
• Land Rental: Leased land is ~₹6 L per station per year gomechanic.in
( ₹50K/month, varies by site).
≈
• O&M (Year 1): Staffing, maintenance, insurance, etc. typically ~₹1–3 L
per station annuallygomechanic.in; we use ₹3 L.
• Branding/Signage: Basic signage/branding ~₹0.5 L per station
(signboards, painting, etc.).
430 Cr
WE NEED LESS THAN 2 YEAR FOR BREAK-EVEN

11. • Engineering background
• Problem-solving mindset
• Adaptable approach
Technical Innovation & Adaptability
Strength as an
Entrepreneur
• Forward-looking perspective
• Practical solution development
• Resource optimization
Market Vision & Strategic Thinking
• Deep understanding
• Digital-first mindset
• Balanced value proposition
Customer-Centric Approach
• Proven ability
• Persistent determination
• Strategic partnership development
Execution Excellence
• Genuine commitment
• Long-term vision
• Resilience
Passion & Purpose

12. Enhanced Customer Experience
Minimal Disruption
Government Compliance &
Incentives
Financial Incentives
Strategic Future-Proofing
Operational Advantages
Collaboration
Benefits for
Petroleum
Stations
• Revenue Diversification: New income stream
beyond traditional fuel sales
• Zero/Low Infrastructure Investment: We
handle equipment, installation, and maintenance
costs
• Revenue Sharing Model: Up to 25% of charging
revenue without additional operational burden
• Increased Foot Traffic: Average EV charging
time of 30-40 minutes drives higher in-store
purchases
• Hedge Against Declining Petroleum Demand:
Strategic transition as EV adoption accelerates
• Early Market Position: Establish presence in EV
ecosystem before competition intensifies
• Brand Modernization: Enhanced public image
as forward-thinking, environmentally conscious
business
• Customer Loyalty: Retain existing customers as
they transition to electric vehicles
• Utilize Underused Space: Monetize parking
areas and less productive station corners
• Existing Utilities Access: Leverage existing
electrical infrastructure and land permits
• 24/7 Operation Enhancement: Attract
customers during traditionally slow hours
• Reduced Implementation Hassle: We
manage regulatory compliance and technical
integration
• Complete Mobility Solution: Service both
traditional and EV customers at one location
• Increased Dwell Time: More opportunities for
convenience store purchases and services
• Digital Integration: Visibility on our app
brings tech-savvy customers to their location
• Cross-Promotion Opportunities: Joint
marketing initiatives to drive business growth
• Phased Implementation: Carefully
planned installation to minimize business
interruption
• Turnkey Solution: Comprehensive
management from planning through
operation
• Technical Support: 24/7 monitoring and
rapid response maintenance team
• Flexible Space Requirements: Adaptable
designs to fit available station space
• Regulatory Requirement Fulfillment: Meet
emerging government mandates for green
infrastructure
• Access to Subsidies: Qualify for government
incentives available to EV-ready businesses
• CSR Compliance: Fulfill corporate social
responsibility objectives without additional
initiatives
• Carbon Credit Benefits: Potential
participation in carbon trading/offset
programs

13. • Manufacturing Support:
Financial incentives for
domestic manufacturing of
charging equipment
• Advanced Chemistry Cell
Batteries: Special provisions for
companies integrating battery
storage solutions
• Technology Development:
Support for R&D in fast-
charging technologies
Production Linked
Incentive (PLI) Scheme
02
• Tax Benefits: GST reduction
from 18% to 5% on charging
services
• Land Allocation: Preferential
access to government land for
charging infrastructure
• Grid Infrastructure: Support
for dedicated power supply
lines to charging stations
National Electric
Mobility Mission Plan
(NEMMP)
03
• Location-Based Incentives:
Additional subsidies in
designated EV promotion zones
• Electricity Tariff Concessions:
Special EV charging power rates
(average 20-30% lower than
commercial rates)
• Single-Window Clearance:
Streamlined permits and
approvals for charging stations
State EV Policies
04
• Renewable Energy Credits:
Additional benefits for
solar/renewable-powered
charging stations
• Net Metering Benefits: For
charging stations with rooftop
solar installations
• Carbon Credit Trading:
Potential revenue stream from
carbon offset markets
Green Energy
Integration Incentives
05
• Capital Subsidy: Up to
70% subsidy on
equipment costs for public
charging stations
• Implementation
Support: ₹1,000 crore
allocated specifically for
charging infrastructure
development
Faster Adoption and
Manufacturing of Electric
Vehicles (FAME II)
01
Government Scheme

14. REGULATORY
UNCERTAINITY
POWER SUPPLY
CONSTRAINT
COMPETITION
ACCIDENTS
CUSTOMER ADOPTION
BARRIERS
LAND AQUISTITION
HIGH UPFRONT COSTS
LACK OF
STANDARDISATION
CHALLANGES
EXPECTED CHALLENGES

15. RISK MANAGEMENT PLAN
ALTERNATE REVENUE
DIVERSIFIED ROLLOUT PHASED ALLOCATION
Kick things off in different
areas to dodge location
surprises and get the scoop
on local vibes!
Cash from ads, teaming up
with partners, car services,
and sales shindigs galore!
Rally a crew of fuel sellers and
property moguls, kicking off with a
step-by-step investment
extravaganza!
PRICING AND TECH
PROTECTION PLANS REVIEW AND LAISION
Insurance, a sprinkle of
incentives, and a dash of
teamwork with the
government!
Price wizardry, gear that
grows with you, and
cutting-edge tech magic!
A powerhouse squad for
reviewing, resolving
complaints, and crafting
policies!

16. Current Market Competitors
Tata Power EZ Charge
1.
Parent Company: Tata Power (Part of the Tata Group)
Founded: 2017 (in EV charging)
Charger Types: AC (slow), DC (fast)
Current Scale (2024): 60,000+ home chargers, 4,900+ public/semi-public chargers, present in 350+
cities.
Business Model
• Tata installs chargers
at :
⚬ Malls
⚬ Housing societies
⚬ Office complexes
Weakness:
• High CAPEX: builds its own infrastructure
• Often located at places with long dwell time, not great
for in-transit charging
• Network concentrated in urban and affluent zones

17. Current Market Competitors
ChargeZone
2.
• Founded: 2018
• Headquarters: Vadodara, Gujarat
• Focus: DC fast charging (60kW to 240kW), especially on highways
• Scale: 3,200+ fast DC charging points, heavy focus on intercity travel
Business Model
• Focuses on building highway EV
corridors
• Partnerships with OEMs, logistics
firms, and fleet operators
Weakness:
• High operational cost (240kW chargers +
transformer upgrades)
• Still in growth phase, dependent on B2B contracts
• Less emphasis on mass urban accessibility

18. Strategic Advantages
Sustainability and
Environmental Impact
Pilot Location
Employment and
Local Economy
Technological
Innovations
Strategic Partnerships
Scalability and
Replication Potential

19. THANK
YOU!
www.BharatCharge.com
Smart. Fast. Everywhere: Bharat Charge