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SSM >SoftSystemsMethodology MarioAndrésLópez
OBJECTIVE < WHOLE PARTS
The normal approach…
>PEOPLE.
>Relationships
>Interests
>WorldViews
ba                
 
 
𝜕y𝜕x tan−1  
? Howdowyoumeasurethat?
Soft = Easy?
Dilbert clip. (Removed)
So, Whatistheproblemhere??
Consultantisbossy and demanding Thebossisstubborn Marketing isstupid and useless Theycan’tfind a name Dilbertis in charge of theproject Mostnames are taken
Consultantisbossy and demanding Thebossisstubborn Marketing isstupid and useless Theycan’tfind a name Dilbertis in charge of theproject Mostnames are taken People’s ideas are overrated No constructivecriticism There’s a lot of stress Peoplefeelingtoomuchpressure Going in thewrongdirection Mightend up in non sellingproducts Productivityfalls Peoplewhofeelsbad, peoplewhoworksbad Competitivityfalls I havetogoalongwithmyboss I’mtheboss, I’malwaysright I don’tcareaboutanotherthingotherthanmyjob
Events Consultantisbossy and demanding Thebossisstubborn Marketing isstupid and useless Theycan’tfind a name Dilbertis in charge of theproject Mostnames are taken People’s ideas are overrated No constructivecriticism There’s a lot of stress Peoplefeelingtoomuchpressure Facts Going in thewrongdirection Mightend up in non sellingproducts Productivityfalls Peoplewhofeelsbad, peoplewhoworksbad Problems Competitivityfalls I havetogoalongwithmyboss I’mtheboss, I’malwaysright Paradigms I don’tcareaboutanotherthingotherthanmyjob
Whatit’sallabout… Mental models
Everyone has itsownvision
Imagine a complexsystem
Quality On time There’scustomersvision Lowprice
High profit Productivity There’stheownersvision Lowcosts
Imnotbeingpaidforthat There’sthepeoplewho do thingsvision It’snotmyresponsibility I don’tliketoworkhere
Be sustainable! There’stheoutsidepeoplevision Followthestandards! Followthelaw!
Sustainable Profitable Competitive And there’ssomewherewewouldliketo be Responsible Market share
Customers Actors Transformation Wetalchaung Owners Environment
Let’s try something… CATWOE thisgroup.

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Soft Systems Methodology: A brief introduction