Disrupt or be disrupted?

1. TO DISRUPT, OR BE DISRUPTED?
NEW THINKING FOR DIGITAL SUCCESS
JESPER LOWGREN
www.linkedin.com/in/jesperlowgren
www.jesperlowgren.com
twitter: @jesperlowgren
That is the
question!

2. What do
you do?
Why do
you do it?
Because
corporations need
to be agile, and be
able to scale, to
be successful in
the digital world.

3. Why Do
I need
that?
Because digital
laws and dynamics
are unlike anything
previously seen or
experienced.

4. Note. No gambling laws were violated creating this slide.
You are on!

5. 5
DESCARTES:
I think.
Therefore I am.
LAO TSE:
When you have
made a thought,
laugh at it!

6. The problem is
rapidly increasing
change!
This makes
me dizzy!

7. CHANGE RACE
External rate
of change
You can’t
control me!
Internal ability
to change
You can
control
me!
Falling behind means….
losing competitive advantage
being commoditised
fearing for survival
Hey, we have a
bet. You are not
supposed to help!

8. 000110100100100101100
000111010010100101010
010001110001110101001
111000110001010010110
In the digital world…
• Everything is fast
• Unlimited resources
• Everything is identical
• Easy to copy

9. But how do I compete if…
• everything can be copied?
• the future looks increasingly
uncertain?

10. The evolution of COMPLEXITY
The evolution of SIMPLICITY
“back-to-the-dot
WHY
questions
create
simplicity.
(WHAT and HOW questions)
(WHY questions)
CHANGE AND DISRUPTION HIGHLOW

11. 11
This means the
organisational structure
has been designed to
minimise change, and
ensure a clear line of
command, from top to
bottom.

12. Everything about
digital success
SIMPLIFICATION
FUNNEL

15. This is from an Australian
learning institution that has
decided to disrupt
themselves and the industry.

16. 16
ANATOMY OF DIGITAL SUCCESS
1. Simplicity, not complexity, scales in the digital world.
2. The most important questions start with WHY.
3. Purpose, not profit, is the glue that holds a business together.

18. RIGHT
GOAL
SUB-
OPTIMAL
GOAL
The realisation of your
highest potential
Optimal life path
Goal
deviance
WRONG
GOAL

19. Specific. What is it you want?
Measurable. How will you ensure you get enough of it?
Assignable. Can someone else get it for you?
Realistic. How much of it can you get?
Time-related. When can you get it?

20. Linear
Quantitative
Knowledge
WHAT, HOW
Planning
Directing
Outcomes
Asymmetrical
Qualitative
Knowing
WHY
Creating
Innovating
Inspiration

21. We need
SEISMIC
goals…
Soar – how high do you dare imagine?
Empower – how much of your unique abilities will you use?
Inspire – how much impetus does it give you?
Sustain – how will it sustain you?
Meaningful – how much difference does it make?
Integrate – how does it embody your values?
Co-create – how much can you co-create with others?

22. STARTINGPOINT
1 year 2 years 3 years 4 years 5 years
1 year
SEISMIC
Aspiration
SMART
SMART SMART SMART SMART SMART
ANALOGUE PLANNING AND GOAL-SETTING
Recurring planning
Continuous new 6-12month SMART goals
DIGITAL PLANNING AND GOAL-SETTING

23. 23
ANATOMY OF DIGITAL SUCCESS
1. Simplicity, not complexity, scales in the digital world.
2. The most important questions start with WHY.
3. Purpose, not profit, is the glue that holds a business together.
4. Define your SEISMIC goal
5. Define your next SMART goal.

24. It is not the strongest of the species that survives,
nor the most intelligent that survives.
It is the one that is the most adaptable to change.
- Charles Darwin

25. URGENCY
IMPORTANCE
Start by
prioritising
what is most
important!

26. Decide what is
important
enough to be
done by
yourself.
And if is not
important
enough?
Partner
with
someone
who views it
important!

27. This is an Operating Model
Canvas from the same
Australian learning institution.

28. 28
ANATOMY OF DIGITAL SUCCESS
1. Simplicity, not complexity, scales in the digital world.
2. The most important questions start with WHY.
3. Purpose, not profit, is the glue that holds a business together.
4. Define your SEISMIC goal
5. Define your next SMART goal.
6. Prioritise and focus based on importance, not urgency.

30. 30
Source: Dion Hinchcliffe 2016
THE POWER OF THE ECO-SYSTEM

31. 31
ANATOMY OF DIGITAL SUCCESS
1. Simplicity, not complexity, scales in the digital world.
2. The most important questions start with WHY.
3. Purpose, not profit, is the glue that holds a business together.
4. Define your SEISMIC goal
5. Define your next SMART goal.
6. Prioritise and focus based on importance, not urgency.
7. Scale through a platform at near zero cost impact.

32. ENTERPRISE DIGITAL OPERATING MODEL

33. WHAT YOU DON’T KNOWWHAT YOU KNOW

34. 34
ANATOMY OF DIGITAL SUCCESS
1. Simplicity, not complexity, scales in the digital world.
2. The most important questions start with WHY.
3. Purpose, not profit, is the glue that holds a business together.
4. Define your SEISMIC goal
5. Define your next SMART goal.
6. Prioritise and focus based on importance, not urgency.
7. Scale through a platform at near zero cost impact.
8. Be courageous!