The Secrets of  E-Commerce Success David Jarvis - First Choice Holidays
A brief intro
The numbers don’t lie +14% +25% +16% +135% +108% +452% +452%
 
Your secret’s safe with me… <ul><li>First to market?  </li></ul><ul><li>Wizziest technology? </li></ul><ul><li>Biggest bud...
First to market? 2001 (Dec) 1998 1999 2001 (Dec)
First to market?
Your secret’s safe with me… <ul><li>First to market?  Nope! </li></ul><ul><li>Wizziest technology? </li></ul><ul><li>Bigge...
Wizziest technology?
Wizziest technology?          User Reviews Mashups Blogs
Your secret’s safe with me… <ul><li>First to market?  Nope! </li></ul><ul><li>Wizziest technology?  Nope! </li></ul><ul><l...
Biggest budgets?
Your secret’s safe with me… <ul><li>First to market?  Nope! </li></ul><ul><li>Wizziest technology?  Nope! </li></ul><ul><l...
Stealing customers? + = CONTROLLED DISTRIBUTION S07 S06 S05 S04
Your secret’s safe with me… <ul><li>First to market?  Nope! </li></ul><ul><li>Wizziest technology?  Nope! </li></ul><ul><l...
The human touch
The human touch <ul><li>1 </li></ul><ul><li>Unrelenting focus on your  end users </li></ul><ul><li>2 </li></ul><ul><li>Get...
User centred design
User centred design
User centred design
Great teams create amazing success
Does it do what it says on the tin?
Get tooled up
The human touch <ul><li>1 </li></ul><ul><li>Unrelenting focus on your  end users </li></ul><ul><li>2 </li></ul><ul><li>Get...
“ It's not about money. It's about the people you have, how you're led, and how much you get it.” Steve Jobs, 1998 Bow dow...
Thank you. Images sourced from Flickr.com, sadly uncredited! David Jarvis [email_address]
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The Secrets of E-Commerce Success

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Presentation given to Tourism Ireland's e-symposium in Dublin in October 2007

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The Secrets of E-Commerce Success

  1. 1. The Secrets of E-Commerce Success David Jarvis - First Choice Holidays
  2. 2. A brief intro
  3. 3. The numbers don’t lie +14% +25% +16% +135% +108% +452% +452%
  4. 5. Your secret’s safe with me… <ul><li>First to market? </li></ul><ul><li>Wizziest technology? </li></ul><ul><li>Biggest budgets? </li></ul><ul><li>Stealing customers from retail? </li></ul>
  5. 6. First to market? 2001 (Dec) 1998 1999 2001 (Dec)
  6. 7. First to market?
  7. 8. Your secret’s safe with me… <ul><li>First to market? Nope! </li></ul><ul><li>Wizziest technology? </li></ul><ul><li>Biggest budgets? </li></ul><ul><li>Stealing customers from retail? </li></ul>
  8. 9. Wizziest technology?
  9. 10. Wizziest technology?          User Reviews Mashups Blogs
  10. 11. Your secret’s safe with me… <ul><li>First to market? Nope! </li></ul><ul><li>Wizziest technology? Nope! </li></ul><ul><li>Biggest budgets? </li></ul><ul><li>Stealing customers from retail? </li></ul>
  11. 12. Biggest budgets?
  12. 13. Your secret’s safe with me… <ul><li>First to market? Nope! </li></ul><ul><li>Wizziest technology? Nope! </li></ul><ul><li>Biggest budgets? Nope! </li></ul><ul><li>Stealing customers from retail? </li></ul>
  13. 14. Stealing customers? + = CONTROLLED DISTRIBUTION S07 S06 S05 S04
  14. 15. Your secret’s safe with me… <ul><li>First to market? Nope! </li></ul><ul><li>Wizziest technology? Nope! </li></ul><ul><li>Biggest budgets? Nope! </li></ul><ul><li>Stealing customers from retail? Nope! </li></ul>
  15. 16. The human touch
  16. 17. The human touch <ul><li>1 </li></ul><ul><li>Unrelenting focus on your end users </li></ul><ul><li>2 </li></ul><ul><li>Get the best people you can afford, and look after them </li></ul>
  17. 18. User centred design
  18. 19. User centred design
  19. 20. User centred design
  20. 21. Great teams create amazing success
  21. 22. Does it do what it says on the tin?
  22. 23. Get tooled up
  23. 24. The human touch <ul><li>1 </li></ul><ul><li>Unrelenting focus on your end users </li></ul><ul><li>2 </li></ul><ul><li>Get the best people you can afford, and look after them </li></ul>
  24. 25. “ It's not about money. It's about the people you have, how you're led, and how much you get it.” Steve Jobs, 1998 Bow down to Steve…
  25. 26. Thank you. Images sourced from Flickr.com, sadly uncredited! David Jarvis [email_address]

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