Social media marketing - it's marketing, but not as we know it
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Short talk given to startups and small businesses at Lewes & District Enterprise Expo, March 2013
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Social media marketing - it's marketing, but not as we know it
- 1. LDEX 21-‐3-‐13 Robin Houghton | robinhoughton.com | @robinhoughton It’s marketing, Jim, but not as we know it
- 4. PROMINENCE
- 6. INFLUENCE
- 8. RELEVANCE
- 13. What do you do? What makes you different? (SOCIAL MEDIA) MARKETING 101
- 14. What do you do? What makes you different? Who are you reaching out to? What’s their pain? (SOCIAL MEDIA) MARKETING 101
- 15. • 2 examples of businesses understanding people’s pain
- 16. What do you do? What makes you different? (SOCIAL MEDIA) MARKETING 101 Who are you reaching out to? What’s their pain? Where & how do they spend time online?
- 17. • SOMETHING about usage of different social networks & plaNorms, also mobile vs comp etc – latest stats
- 18. • 2 examples of SMEs using different tools/ plaNorms
- 19. What do you do? What makes you different? Who are you reaching out to? What’s their pain? Where & how do they spend time online? What can you contribute? What will you do? (SOCIAL MEDIA) MARKETING 101
- 21. What do you do? What makes you different? How will you know if it’s working? Who are you reaching out to? What’s their pain? Where & how do they spend time online? What can you contribute? What will you do? (SOCIAL MEDIA) MARKETING 101
- 22. • Something about what to measure and what not to get bogged down with
- 23. • MarkeSng is markeSng – social is not a bolt on • MarkeSng – there’s a Sme for creaSvity, intuiSon, emoSon and there’s a Sme for method and following a process. • • Example of parachute jump – throwing all the drills out the window and going seat of pants.
- 24. Finding the Sme • Plan – and sSck to it. Share tasks. • Prepare content in advance • Organise – eg tweetdeck, hootsuite • Automate -‐ IFTTT • Collaborate – (examples) involve, crowdsource showcase others (eg guest blogging) • Recognise, reward, be generous
- 25. Social media from the inside out • Use social media not only as a markeSng tool but as a way of improving your offering, your customer service, staff retenSon, your business pracSces – why would you not?? • Involve everyone in the company • Be real
- 26. • Plan for the long term • No need to be scared!!
- 27. Image credits • h`p://lizistheword.wordpress.com/ • h`p://whoareyouandwhyshouldicare.tumblr.com/ • h`p://userpathways.com/ • h`p://drachouse.com/movies/big_screen_classics_the_godfather/ausSn • h`p://www.textually.org/textually/archives/2011/08/029230.htm • h`p://www.textually.org/textually/archives/2011/08/029230.htm