This document discusses five pillars for successfully executing large transformational initiatives that face significant challenges: 1) Ensuring people understand the initiative with energy and passion, 2) Constructing a flexible plan that can adjust based on market changes, 3) Creating a powerful execution structure such as a dedicated team, 4) Building a balanced execution team with experience managing high-change ventures, and 5) Differentiating facts from opinions and acting on facts through a performance management system that asks what happened, why, if it will continue, and what will be done about it. Traditional management techniques are often insufficient for addressing today's quick changes, and taking the road less travelled is necessary to achieve results.