1) The document discusses the societal marketing concept, which considers consumers' wants, the company's requirements, and society's long-term interests in marketing decisions. It aims to build long-term customer relationships and a positive company image. 2) Three considerations of societal marketing are deficient, pleasing, salutary, and desirable products. 3) Indian Tobacco Corporation is used as an example, with social initiatives like e-Choupal, social and farm forestry, agricultural development programs, and supporting small businesses and NGOs.