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1. A SYNOPSIS REPORT ON
Impact of Advertising on Customers at Hero MotoCorp Limited
., ANDHRA PRADESH
UNDER THE GUIDENCE OF
Mrs P.RAJITHA MBA,
Assistant Professor
PRESENTED BY
T.SAIBALAJI
(H.T.NO: 225N1E0044)

2. TABLE CONTENT
1.1 Introduction
1.2 Industry Profile
1.3 Company Profile
2.1 Need of The Study
2.2 Problem Definition
2.3 Study Objectives
2.4 Hypothesis
2.5 Scope of The Study
2.6Research Design
2.7Data Sources
2.8 Sampling Design
2.9 Tools of Analysis
2.10 Limitations of the Study
2.11 Chaptalization

3. Introduction to concept & title
• Advertising is a form of communication tool meant to convince an
audience (viewers, readers or listeners) to purchase or take some
action upon products, ideas, or services.
It comprises the name of a product or service and how that product
or service could interest the consumer.
• It can persuade a target market to purchase or to consume that
particular brand. These messages are usually paid by sponsors and
viewed via various media.

4. Industry profile
Hero MotoCorp Limited is an Indian multinational motorcycle
and scooter manufacturer headquartered in Delhi.
 It is one of the world's largest two-wheeler manufacturer and
has a market share of about 46% in the Indian two-wheeler
industry.
Hero Motocorp Ltd. 1983 - Joint Collaboration Agreement with
Honda Motor Co. Ltd. Japan signed 1984 - The Company was
Incorporated on 19th January, at New Delhi.

5. Company profile
 HERO MOTO CORP LIMITED is an indian multinational motorcycle and
scootor manfacturer ,head quartered in new delhi.
In 2001 the company achieved the coveted position of being the largest two
wheeler manfacturing company in india and also the world no.
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's
largest manufacturer of two - wheelers, based in India. In 2001
The market capitalization of the company was 59600crores

6. NEW HERO MOTO CORP
CEO NIRANJAN GUPTA

7. Need for the study
• 2.1 Need of The Study :
 Urban market consists are more than 70 % of the total population
of the country thus making it as one of the most important potential
market.
 Now days companies are focusing more on the rural market
segment to explore the untapped market by extending their product
portfolio to the rural customer.
 Various promotional activities have been adopted by the companies
to leave an impact on the rural costumer. Sales promotion is one of
the four aspects of promotional mix..

8. Study objectives
•  To study the customer perception towards advertisement.hero
moto corp
•  To study the opinion of the customers regarding advertising
media used by the company hero moto corp
•  To study the advertising strategies used by the companyhero
moto corp.
•  To study the information that the customers are using before
purchasing the bike hero moto corp

9. Data Source
• Methods of collecting data:
• Normally there are 2 methods of collecting the data:
•
•
• PRIMARY DATA:
• Simple random sampling method and through personal interviews – to collect information on
responses requiring an justification and information vital to the study but not covered in the
questionnaires.
• SECONDARY DATA:
• A secondary data is collected from the Following:
• Books
• Periodical journals
• Company records ✓ Internet and other publication.
•
• In this project we require data which is necessary to obtain the secondary data. We have collected the
information by directly communicating with the respondents through questionnaires.