Socially Helpful: How to Inject Value into Your Online Strategy

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Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for June 2014's #RESocialChat focusing on injecting more consumer-centered content into your online initiatives. Expect to walk away with knowledge on: -Online tactics to help your target audience recognize your services can fill a void and meet a need. -Best ways to use apps and social channels to establish yourself or your community as a social helper!

Real Estate Technology Business

Socially Helpful: How to
Inject Value into Your Online
Strategy
Ansley Sudderth
Social Media Training
& Communications
Coordinator

Join the conversation!
Use #RESocialChat
for the chance to
win $20!

• Find the Need
• Evolution of Customer Service
• Social Listening
• Fill the Void
• Helpful Apps
• Valuable Links
• Q&A
Agenda

Sales-Centric vs. Consumer-Centric
Approach

The Evolution of Customer Service
Then Now

Lend a Listening Ear
Go to the places your
consumers are talking. More
than likely, YOU have come
up in conversation.

Offer More Value, Get More Business
“Offer a solution, share
information, provide support,
THEN ask for business.”
-Gary Vaynerchuk

Jungle Creations is a nonprofit that creates small acts of kindness content with the goal of having a big positive impact. Their videos have received over 44 million views, 672,000 shares, and 1.8 million likes on Facebook. They advise focusing content on Generation C, who account for 80% of all video shares, particularly creating 1-2 minute long videos without sound that will autoplay and encourage real human interaction on Facebook.

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1. Socially Helpful: How to Inject Value into Your Online Strategy Ansley Sudderth Social Media Training & Communications Coordinator

2. Join the conversation! Use #RESocialChat for the chance to win $20!

3. • Find the Need • Evolution of Customer Service • Social Listening • Fill the Void • Helpful Apps • Valuable Links • Q&A Agenda

4. Find the Need

5. Sales-Centric vs. Consumer-Centric Approach

6. Sales-Centric vs. Consumer-Centric Approach

7. The Evolution of Customer Service Then Now

8. The Evolution of Customer Service

9. Customer Service and Social

10. Customer Service and Social

11. Lend a Listening Ear Go to the places your consumers are talking. More than likely, YOU have come up in conversation.

12. Lend a Listening Ear

13. Collect. Process.Analyze.

14. Offer More Value, Get More Business “Offer a solution, share information, provide support, THEN ask for business.” -Gary Vaynerchuk

15. Fill the Void

16. Answer Everyday Questions Location?

17. Use HelpfulApps to Conduct Business

18. Establish Yourself as the Local Expert

19. Use HelpfulApps to Conduct Business

20. Use HelpfulApps to Conduct Business

21. Use HelpfulApps to Make Life Easy

22. Use HelpfulApps to Make Life Easy

23. Use HelpfulApps to Make Life Easy

24. Use HelpfulApps to Make Life Easy

25. Bring the Tour toThem

26. Bring the Tour toThem

27. Be Socially Helpful!

28. #RESocialChat Valuable Links

29. Valuable Links • “Tweet Tour” of The Guilford Community in Baltimore, MD • http://blog.bozzuto.com/maryland/baltimore/the-halstead-at- guilford/come-us-tweet-tour-guilford-apartments-baltimore-md • Lockitron • https://lockitron.com/ • Range and Twine • http://www.supermechanical.com/ • Nest • https://nest.com/ • Become a Better Brand • http://yoursolutions.forrent.com/property-managers- owners/go-extra-mile-become-better-business

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