SlideShare a Scribd company logo
How to Use Text
Messaging to
Raise More At
Events.
Meet our speakers
Patty Ruland
Senior Mobile Solutions
Specialist
Give by Cell
Grace Johnston
Database &
Grant Manager
Habitat for Humanity
About Give by Cell
● Division of Engage by Cell
● Combines mobile
technology & fundraising
strategies
● 7 years experience
● 4,000 Clients
● Text -to - donate
● Mobile Donating
● Content delivery
● Event tools
● Increase donations
by up to 40%
What we have learned
● More people relying on mobile phone to
○ pay bills
○ buy services
○ and now - to give to your charity!
● Mobile allows you to get people to donate at the instant they are inspired
○ At an event
○ When they receive an email or direct mail piece
○ Via Social Media
○ When you meet in person
● Millennials prefer to give online - 62%*
*2017 Global Trends in Giving Report
*2017 Global Trends in Giving Report
● Nobody carries a checkbook
● Process to register and check out takes too long
● No peer pressure if attendees cannot see the donation amounts
● Calling donors after event to collect not always successful and very
time consuming
Problems we typically hear from
our non - profit clients
Keys to Mobile
Fundraising Success
● Live call-to-action
● Interactive polls or quizzes
● Weave the ask into other activities
● Follow-up
Event Fundraising Services
● Generate excitement
● Increase donations
● Thermometer rises with
donation amount
Fundraising
Thermometer
Mobile Donate
● Text-in keyword
● Any amount
● No eligibility requirement
Mobile Pledge
● Text-in amount pledging to
donate
● Organization follows up with a
phone call to collect $
● Ideal with fundraising
thermometer
SMS
● Push out text during event
● Donors can join email or text
message list
● Useful for post-event follow-up
Mobile Donate
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements
How it works
Keyword
You'll get a personalized keyword
for your organization. Donors text in
your keyword to receive a link to
you mobile donation page.
Donation Landing Page
Use a template & easily brand your
page
Habitat For Humanity
Grace Johnston
Database &
Grant Manager
Habitat for Humanity
What problems were you looking to
solve with mobile?
How were you collecting money
before?
Was it easy to implement?
Tell us about your event
● How did you encourage people to text in?
● Did you find that it generated more excitement than
usual methods of donating?
● How easy was it to track donations in the back end?
Try it!
Text
Habitat
to 56512
Fundraising Thermometer
● Live call-to-action
● Interactive polls or quizzes
● Weave the ask into other
activities
● Follow-up
Customize in any way
Reporting
What can
mobile do for you?
What would it mean to raise 20 - 40% more in
donations each year?
How could your organization use that money?
What if you could reach out to every attendee
at your event throughout the year?
Contact Information
Patty Ruland
Senior Mobile Solutions
Specialist
Give by Cell
Grace Johnston
gjohnston@orangehabitat.org
Database &
Grant Manager
Habitat for Humanity

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  • 1. How to Use Text Messaging to Raise More At Events.
  • 2. Meet our speakers Patty Ruland Senior Mobile Solutions Specialist Give by Cell Grace Johnston Database & Grant Manager Habitat for Humanity
  • 3. About Give by Cell ● Division of Engage by Cell ● Combines mobile technology & fundraising strategies ● 7 years experience ● 4,000 Clients ● Text -to - donate ● Mobile Donating ● Content delivery ● Event tools ● Increase donations by up to 40%
  • 4. What we have learned ● More people relying on mobile phone to ○ pay bills ○ buy services ○ and now - to give to your charity! ● Mobile allows you to get people to donate at the instant they are inspired ○ At an event ○ When they receive an email or direct mail piece ○ Via Social Media ○ When you meet in person ● Millennials prefer to give online - 62%* *2017 Global Trends in Giving Report
  • 5. *2017 Global Trends in Giving Report ● Nobody carries a checkbook ● Process to register and check out takes too long ● No peer pressure if attendees cannot see the donation amounts ● Calling donors after event to collect not always successful and very time consuming Problems we typically hear from our non - profit clients
  • 6. Keys to Mobile Fundraising Success ● Live call-to-action ● Interactive polls or quizzes ● Weave the ask into other activities ● Follow-up
  • 7. Event Fundraising Services ● Generate excitement ● Increase donations ● Thermometer rises with donation amount Fundraising Thermometer Mobile Donate ● Text-in keyword ● Any amount ● No eligibility requirement Mobile Pledge ● Text-in amount pledging to donate ● Organization follows up with a phone call to collect $ ● Ideal with fundraising thermometer SMS ● Push out text during event ● Donors can join email or text message list ● Useful for post-event follow-up
  • 8. Mobile Donate ● Any $ amount ● Charged to credit card/Paypal ● No eligibility requirements
  • 9. How it works Keyword You'll get a personalized keyword for your organization. Donors text in your keyword to receive a link to you mobile donation page. Donation Landing Page Use a template & easily brand your page
  • 10. Habitat For Humanity Grace Johnston Database & Grant Manager Habitat for Humanity
  • 11. What problems were you looking to solve with mobile?
  • 12. How were you collecting money before?
  • 13. Was it easy to implement?
  • 14. Tell us about your event ● How did you encourage people to text in? ● Did you find that it generated more excitement than usual methods of donating? ● How easy was it to track donations in the back end?
  • 16. Fundraising Thermometer ● Live call-to-action ● Interactive polls or quizzes ● Weave the ask into other activities ● Follow-up
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  • 22. What can mobile do for you? What would it mean to raise 20 - 40% more in donations each year? How could your organization use that money? What if you could reach out to every attendee at your event throughout the year?
  • 23. Contact Information Patty Ruland Senior Mobile Solutions Specialist Give by Cell Grace Johnston gjohnston@orangehabitat.org Database & Grant Manager Habitat for Humanity