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Turning Challenging Times Around  presented   by Charlene Andersen MicroCredit-NH 2010  Entrepreneurial Exchange  -North Conference August 16, 2010 C.Andersen
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COMMUNICATION Turning Challenging Times Around
RELATIONSHIPS Turning Challenging Times Around
Turning Challenging Times Around Open Doors to New Trends and Ideas
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around C.A. Smith
Ways to Segment  leading to Opening Doors to  New Trends and Ideas
Turning Challenging Times Around Ethnographics  (view in natural settings) Sociographics (individuals) Psychographics (values, attitudes, lifestyle) Purchasing Behavior (frequency, $, type) Firmographics (firm size, location, $…) Demographics  (geographic, $, age…) Service Product
Segmentation Case Studies
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around C.Andersen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around Jason & Alyssa DeRusha
Turning Challenging Times Around Generate Enthusiasm with Simple Metrics
[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around Image by C.Andersen
Turning Challenging Times Around
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around
[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around Image by C.A. Smith
[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around
[object Object],Turning Challenging Times Around ,[object Object],Image by C.Andersen
[object Object],[object Object],[object Object],Turning Challenging Times Around Image by C.Andersen
Two Other Ideas
[object Object],[object Object],[object Object],[object Object],[object Object],Turning Challenging Times Around Image by C.Andersen ,[object Object],[object Object],[object Object],[object Object]
[object Object],Turning Challenging Times Around Image property of C.Andersen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image property of C.Andersen “Bringing knowledge, ease and understanding   to your table.”
[object Object],[object Object],[object Object],[object Object],[object Object],“Bringing knowledge, ease and understanding   to your table.”
“ I believe during our lifetime our actions are crucial to the health and sustainability of the planet and our society.” -C. Andersen Image by C.Andersen “Bringing knowledge, ease and understanding   to your table.”

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Turning Challenging Times_Around

Editor's Notes

  1. WHAT IS MARKETING? Sharing, Communication, Relationships It is NOT about YOU View you customer like a partner - you are sharing Communicate to your customer with quality over quantity Track your customers transactions to help you understand them, identify what you’re selling to who.when, where Reduce risk
  2. TALK TO THE CUSTOMER
  3. TALK TO THE CUSTOMER