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Increasing Employee Engagement through Storytelling
The document discusses the importance of employee engagement in nonprofit organizations, highlighting that a significant portion of employees in Canada and the US are disengaged. It emphasizes using storytelling as a method to enhance employee engagement by fostering connections, conveying vision, and sharing impact. Several storytelling strategies and types of stories are provided to help organizations create a culture of engagement and improve service delivery.
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Increasing Employee Engagement through Storytelling
- 1. Increasing Employee Engagementwith Story A CHARITY VILLAGE /VERY GOOD STORIES WEBINAR FOR NON PROFITS
- 2. What’s happening 54% ofemployees in Canada and the US are disengaged 18% of employees are actively disengaged That means 72% of the workforce just turn up. (Gallup, State of the Global Workplace Report 2013)
- 3. Activity: What does‘engaged’ mean? Close your eyes. Think about a time when you were really engaged. When you lost track of time. When you were completely in the moment. Stay there for a moment. How did it feel when you were doing that activity? (Tell us in the chat box!)
- 4. Why Employee EngagementMatters When employees are engaged they feel CONNECTED to your organization. This means they: - Want to come to work (most of the time) - Are enthusiastic about your organization - Will contribute willingly where it’s needed - Will want to stay with YOU
- 5. Participant Poll Does yourorganization have an employee engagement strategy? Yes No Don’t know
- 6. Where Employee EngagementMatters Leadership: Vision Meaning Purpose Connection
- 7. Where Employee EngagementMatters Culture: Engaged employees help create a better place to work – every day
- 8. Where Employee EngagementMatters Service Delivery: Happy employees = Happy clients = Happy Donors & Volunteers
- 9. Where Employee EngagementMatters External Communications and relationships: Engaged employees are your best AMBASSADORS
- 10. Why Stories Matter PeopleLOVE Stories People REMEMBER Stories People SHARE Stories Why? We are hardwired for stories Stories generate an emotional response.
- 11. Participant Poll Does yourorganization use story internally to talk about your impact? Yes No Don’t know
- 12. Where Stories Matter Leadership Vision Meaning Purpose Connection Storieshelp leaders to convey vision and create connection to your cause
- 13. Where Stories Matter Culture: Engagedemployees help create a better place to work – every day Stories help your staff to connect to each other
- 14. Where Stories Matter ServiceDelivery: Happy employees = Happy clients = Happy Donors Stories tell your employees how they are making a difference
- 15. Where Stories Matter ExternalCommunications and relationships: Engaged employees are your best AMBASSADORS Your employees are already telling stories about you. What kind are they telling?
- 16. Types of Storiesin Non Profits Your Founder Story Your Impact Story Your Client Impact Stories Your Employee Impact Stories Your Leaders’ Stories
- 17. Storytelling Tips for Storytelling: Getclear on your organizational ‘so what?’ Use your own stories to enable learning and decision making Find opportunities to tell stories internally Model storytelling Don’t try to be perfect – give it a go!
- 18. Story Listening Tips forStory Listening: Be curious Wander Pay attention Keep a story log Great storytelling always starts with being able to listen…
- 19. Story Sharing Creating Opportunitiesfor Story Sharing: Have a story sharing element for team meetings Performance Reviews Internal communication Create cross team story sharing opportunities
- 20. Participant Poll Do youthink there are opportunities to introduce Story Sharing into your organization? Yes No Don’t know
- 21. Creating Impact Stories Storystructure to share impact: BEGINNING – description of situation MIDDLE – outline the ‘problem’ END – describe the solution – how did you help? How did life change for your client/community?
- 22.
- 23. Presented by: Lianne Picot StoryCoach Very Good Stories lianne@verygoodstories.com www.verygoodstories.com With Charity Village www.charityvillage.com Thank You for Listening! And the Non Profit employees lived happily ever after knowing the work they did mattered… The End