This document discusses using social media, specifically Twitter, for political purposes. It provides an overview of Twitter and its terminology, as well as dos and don'ts for using Twitter effectively as a politician. It also discusses developing a social media plan, engaging followers, and how journalists use Twitter to push stories and gain wider audiences.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
Why should your company use social media and which platform should you use? Understand the basics of social media and some basics behind the most popular channels today.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
Why should your company use social media and which platform should you use? Understand the basics of social media and some basics behind the most popular channels today.
This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver.
The presentation is aimed at giving people a starter set of ideas around how to dive into social media; my experience has been that the majority of <25>t using much beyond Facebook, and at that are using Facebook for social purposes. I consider there to be a blind spot that also presents a massive opportunity for these young future professionals to leverage social tools to find jobs they love, get ideas off the ground, or otherwise connect with people and communities that inspire and motivate them.
Personal branding - School of Management 2013Matthew Mobbs
Delivered at the 2013 Summer School, Elizabeth and myself delivered this 3 hour training session. With the focus on understanding what your personal brand is and how to communicate it using social media
Engagement Attribution and Social MediaSteve Buttry
These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
Employee Advocacy: The Power of An Engaged Social Workforcepowersla
Laura Powers, Director of Global Social Media Marketing at Cisco, shares how Cisco empowered more than 9,000 employees to become social ambassadors and outlines the key ingredients needed to build a successful global advocacy program.
This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver.
The presentation is aimed at giving people a starter set of ideas around how to dive into social media; my experience has been that the majority of <25>t using much beyond Facebook, and at that are using Facebook for social purposes. I consider there to be a blind spot that also presents a massive opportunity for these young future professionals to leverage social tools to find jobs they love, get ideas off the ground, or otherwise connect with people and communities that inspire and motivate them.
Personal branding - School of Management 2013Matthew Mobbs
Delivered at the 2013 Summer School, Elizabeth and myself delivered this 3 hour training session. With the focus on understanding what your personal brand is and how to communicate it using social media
Engagement Attribution and Social MediaSteve Buttry
These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
Employee Advocacy: The Power of An Engaged Social Workforcepowersla
Laura Powers, Director of Global Social Media Marketing at Cisco, shares how Cisco empowered more than 9,000 employees to become social ambassadors and outlines the key ingredients needed to build a successful global advocacy program.
All aboard! The Twitter train hasn’t left the terminal. If you're wondering how to get started on the right track with Twitter, join CREW Network and Cushman & Wakefield | PICOR's Barbi Reuter for this live webinar on Twitter basics. This comprehensive tutorial will teach you everything you need to know to get going -- from setting up your profile, to Twitter jargon, to tips on getting your message across in 140 characters or less. You'll also hear advice for building a Twitter presence that reflects your personal brand and value as a CRE professional.
In this webinar you’ll learn:
Why Twitter matters in commercial real estate
How to set a course and get started
Do’s & don’ts to maximize your business benefit
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
This is a presentation I gave in June 2009 to the Public Affairs Council on how to use Twitter and how we utilize it at the American College of Cardiology.
ILP On The Learning Couch - Developing Your Social Media StrategyCon Sotidis
Institute for Learning Professionals
On the Learning Couch
February 16th 2017
Melbourne, Victoria
AUSTRALIA
Full Video of the session can be found here:
https://youtu.be/pYajni0tpOQ
This ppt. was created using the Social Media Bible by Lon Safko as text. For a course entitled Social Media Marketing at UC Riverside Extension center. Instructor and Social Marketing Coach Cheryl Lawson aka @partyaficionado
Document updated 10/13/2013
Register for this course UCRExtension.com
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 iheartcities
Getting Social: Public Engagement and the Use of Digital Tools Workshop by Tracy Vaughan and Amanda Mitchell at the CIP Infuse 2013 Conference in Vancouver, BC.
The purpose of the workshop was to introduce how social media and online tools can be used in planning and public engagement. Drawing on case study examples from the City of Vancouver, a range of social media and online tools will be demonstrated and discussed.
Social Media Summer School - Session 6 (social media tools)
Twitter 101 for politicians
1. Social Media
for Politics
#sroelearn
April 2, 2013
Peter Jurisic &
Sean Sandhurst
socialROE.com 403 617 5277 #sroelearn
2. Agenda
• Questions? Yes please.
• Who we are
• Today’s agenda
• Presentation will be available on Slide share shortly
after noon mountain time
• Facebook Ads 101 for Politicians: A week from today
register at socialroe.com
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3. What is Twitter?
• A Micro-blog platform started 7 years ago
• Posts are only 140 characters long
• Embed photos and video
• 500 million users
• Arguably the most powerful
medium today.
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4. It’s not about the Kardashians!!!
World Health Organization
Israeli Defense Forces
National Hurricane Centre
Happy to present Sean Sandhurst
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5. Twitter Terminology
• RT - retweet • Trending-trending subjects
• MT - modified tweet • Favorite-kudos
• @socialroe -twitter name • FF – follow Friday
• # hashtag - subject • HT – hat tip
• Bio (160 characters) • Lists-are lists!
• Avatar – image • Mention-your name is
• DM – direct message referenced in a tweet
• Handle – twitter name • OH – overheard
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7. Twitter –Do’s
• Complete your profile (don’t use the egg)
• Be active
• Post everyday (at least once a day)
• 80% of Twitter users expect a response with 24 hours*
• Be interesting
• Think before you tweet
• Be open and honest
• Be professional
• Be humble
• Use your voice
• Be polite and courteous
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7
8. Twitter –Do’s
• Include a #hashtag
• Become part of the conversation
• #bikepaths #cdnpoli #yyc #yvr #nenshi
• To add humour
• #learningasIgo (Learning as I go )
• Use the correct terms
• MT, RT, DM, etc…
• Include photos / video
• Listen and engage
• Engage influential followers
• Followers who have RT and Reply numbers
• Identify your ‘cheerleaders’ (advocates) and connect with them
• Identify “passionate champions”
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9. Twitter –Do’s
• Have a conversation
• Set your tone and stick with it!
• Be social
• Ask questions / opinions / feedback
• Involve followers in conversation
• Involve follower in your campaign and daily life
• Include links
• Don’t schedule posts to help manage time
• The political landscape is always shifting
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10. Twitter –Do’s
Design a guideline for posting that is suited to your
campaign or constituency that shows your personality
and connections
– Monday: 7:30 Where are you going to be today
– Tuesday: 8:30 Your opinion on news events
– Wednesday: 12:00 Lunch venue in community
– Thursday: 4:00 Something personal
– Friday: 10:00 Local issues
Yes you need to tweet on Saturday and Sunday too.
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11. How to be a great Tweeter
• Leave room for a retweet
• Give credit-acknowledge good points
• Thank people
• Correct spelling and grammar (within reason)
• Engage with personal notes
– Review followers’ profile for details
• Best practice for tweet character length: 71 -100 as it leaves room
for RT comment and @__Address
– 268% more RTs than if 0 - 40 characters
– 84% more RTs than if 41 – 70 characters
– 15.6% more RTs than if 100+ characters
*QuickSprout quicksprout.com
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12. Twitter –Don’ts
• Do not ‘fight’
• Do not delete Tweets (they are already out there)
• Do not over post
• Do not under post
• Do not use incorrect terminology
• Do not post when: angry, inebriated, emotional or without some
thought of what you are posting – think before you post!
• Do not post inappropriate text, photos or videos
• Note: similar to public life: If there is any chance of something
hurting your reputation on being misconstrued don’t tweet it.
• Have you heard what people are saying about you? Have you
seen this picture of you? – Never, ever, click on these
tweets, they will hack your account.
http://www.cuancats.nl/rss/your-twitter-account-is-hacked-stop-the-spam.htm
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13. Follow vs Following
Don’t buy followers
Don’t auto-follow
Un-follow spammers
Watch your ratios :1368 following 972 followers
Follow journalists
Follow influencers
Follow your competitors
Follow the party leaders
Follow community leaders
Follow your interests
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14. Direct Messages & Responding to Tweets
• Only those that are following you and that you follow can
exchange direct messages
• Respond to all direct messages but don’t click on any links
that you don’t know
• Try to respond to as many as possible within 24 hours
• Set aside half an hour a day
• Reference ROE for monitoring and scheduling
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15. Your conversations are seen and heard
Take the conversation offline
• Be polite and empathetic
• Offer an opportunity to receive a DM (direct message)
• Offer a link for more information, email request, FAQ, etc
• Do not debate in public forum
• Be empathetic
• Try to direct the conversation offline
• Do not ‘fight’
• If need-be implement the ‘bury it” strategy
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16. Develop a Plan
P: People
Your voters’ social activities
O: Objectives
What are your goals and your campaign objectives?
S: Strategy
Plan for how relationships with voters will change
T: Technology
Decide which social technologies to use
*Forrester
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18. The Power of Social Media
Meanwhile in Berlin
In Calgary
People are talking about you. Would you like to hear what they are saying?
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19. The Power of Social Media
Word of Mouth
– Have you heard these?
• “They tell two friends, and so on and so on.”
• “If someone has a good experience they will tell 2 friends. If
someone has a negative experience they will tell 10 friends.”
– It used to be Six Degrees of Separation (Kevin Bacon).
• Now it is Three Degrees (due to social media
How can you help drive your message through social media with
your followers’ followers? (extend your reach)
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20. The Power of Social Media
Word of Mouth
– Social Media can
• spread your message effectively and efficiently
• have your followers spread your message (peer to peer)
• Have your followers convert others (vote building)
– 90% of people trust peer recommendation s
• 14% trust advertising
• Use peer recommendations to gain support
• Get connected and get elected
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21. How Journalists Use Twitter
To push their stories and gain more exposure to a larger
audience
To incite conversation surrounding a specific topic while trying
to remain unbiased
To troll Twitter for story tips and scoops
To involve followers and a wider audience - especially through
the use of hashtags – in the development of a story
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22. Journalists using Twitter
Jason Markusoff @markusoff (Calgary Herald/PostMedia)
Brian Stelter @brianstelter (NY Times)
Kevin Carmichael @carmichaelkevin (US journalist)
Chantal Hebert @chantalHbert
Andrew Coyne @acoyne
Jay Rosen @jayrosen_NYU
And so many others…………
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23. The Power of Social Media
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24. The Power Of Social Media
How people share
• 31% share on a Smartphone
• 18% share on a PC
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25. Trends
• Social versus email
• GooglePlus Hangout
• Vine
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26. Email versus Social conversations
• 2012 was the first year that social conversations had more use than email
• Generation Y, Z and Swipe* consider eMail passe
• In 2009 Boston college stopped issuing email addresses to
Freshman
• 31% of time spent on the internet (in US) is Social and only 16% is
email**
• 2010 Sheryl Sandberg (Facebook COO) predicted this
• 11% of teenagers email daily
• SMS and social networking
• http://www.youtube.com/watch?v=Gm8NdNy4wOM
**
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27. Trends
• GooglePlus
• GooglePlus hangout
• Integrated video conferencing application
• Obama uses (with a contest)
• Ask a question, have a small town hall style video chat
• Vine
• What is it?
• An integrated video application for Twitter and Facebook (easy to use)
• 6 seconds of video (to follow the 140 character process)
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28. Trends
• What are people doing?
• 42% are social networking
while using another device
Note that the “Second screen phenomenom will be a factor in campaigning
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29. In fours year s mobile use has grown 3X
• Mobile
• What activity
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*Source: eMarketer January 2013
30. US stats – who is on social media %
Facebook Twitter Google+ Pinterest Linkedin
Male 14 41 71 18 50
Female 57 59 29 82 50
Age
0-24 14 19 50 10 4
25-34 18 23 28 26 15
35-44 24 25 11 29 32
45+ 44 33 11 35 49
Education
>Diploma 9 9 5 3
High School 10 8 9 10
College 57 59 61 37
Bach/Grad 24 24 25 50
HHI
0-24,000 9 15 10 21
25-49,000 33 38 37 22
50-99,000 47 37 46 50
100,000+ 11 10 7 7
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31. Thank you.
Questions?
info@socialroe.com
Facebook Ads 101 for Politicians: A week from today register at
socialroe.com
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Editor's Notes
Lists - Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter accoun
Observing or sharing….
Social TV: 77% of people in front of TV (Live or tapped) have a 2nd device…… 60% emailing; 44% browsing (Shopping) 42% social networking