Social Networks: Friending the World
•Download as PPTX, PDF•
1 like•762 views
This document discusses the growth and uses of social networks. It notes that Facebook has 500 million users, LinkedIn has 100 million, and other networks like SlideShare and YouTube also have tens of millions of users each. Social networking has evolved from personal connections to professional relationships and brand engagement. The major uses of social media are for engagement, recruiting, customer service, and marketing/sales. It provides resources for the major social networks and recommends related video content.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (9)
Similar to Social Networks: Friending the World
Similar to Social Networks: Friending the World (20)
More from Bill Sheridan, CAE
More from Bill Sheridan, CAE (20)
Recently uploaded
Recently uploaded (20)
Social Networks: Friending the World
- 1. Social networks: Friending the world Bill Sheridan, CAE Business Learning Institute Vail Resorts March 30, 2011
- 6. LinkedIn: 100 million users
- 7. SlideShare: 45 million users
- 8. YouTube: 408 million users
- 9. Flickr: 40 million users… and growing.
- 10. The new math Social networking (old) Social media (new) A change in the way we build relationships + = Source: Matt Goddard, CEO, R2integrated
- 11. Old school vs. new school Chambers of commerce Class reunions Friends and family E-mail Industrymeetings Newsletters
- 15. The Big Four Engagement Recruiting Customer service Marketing / sales
- 19. LinkedIn Blog: blog.LinkedIn.com | LinkedIn Map: InMaps.LinkedInLabs.com
- 26. Video: “Old Spice: The Man Your Man Could Smell Like,” bit.ly/eUeSgr
Editor's Notes
- This is a map of my LinkedIn connections, and their connections to one another. Pretty cool when you can actually visualize all of those connections.According to Don Tapscott, author of “Growing Up Digital,” if you have 750 social media connections, you are six degrees away from every person on earth.For me, you have to combined Facebook and LinkedIn, but that gets me there. I’m officially connected with everyone on earth.
- And for his part, Kevin Bacon is being a good sport about the whole Six Degrees thing. He’s even helped launch SixDegrees.org, a Web site through which people can support their favorite charities by donating or creating fundraising badges — as well as check out the favorite causes of other people, including celebrities. Theycan also pay it forward with Good Cards® - gift cards for charity that can be redeemed as a donation to more than 1 million charities
- So who’s doing what there? Well, let’s just use Facebook as an example.Vail Resorts is all over it, for one thing.
- The profession is there in force. Here you see a few. Just about every state CPA society is there, too.And believe me, they’re using the other networks, too. Any why? We’re all subscribers to the notion that you have to be where your members are.
- Engagement:--Oreo Cookies: They once did a “Back to School Memories” campaign on Facebook, and fans ate it up. They shared memories and photos and kept coming back for more. 8 million fans to date.-- Coke: Encouraged fans to take photos of the new summer-themed Coke cans. Know what? Photos are viewed more than anything else on Facebook. They get it. Recruiting: The gold standard, in my opinion, is the Ernst & Young Careers page on Facebook. 60,000 fans and counting. It’s a living, breathing community, and the people using it have made that connection to E&Y. You think E&Y will have an edge in the recruiting department?Customer service: Horchow.Marketing / sales: A million examples. Dell has generated more than $7 million in revenue from Twitter alone. Then, let’s talk about Old Spice. It really had a reputation as kind of an old man’s product. Then this thing hit YouTube: