The effective use of social media in business slides from an open evening of the Search & Social Media Marketing #SSMM course at Salford Business School. http://www.searchmarketing.salford.ac.uk/ start from slide 22 if you want to see the main points discussed as part of the Open Evening.
Social media can positively or negatively impact companies and their stock prices. Negative posts that go viral about a company on platforms like Facebook can influence over 450 million users and potentially lead to a decline in share price (Paragraph 2). More than 50% of social media users are influenced by comments and posts about brands, so a viral negative post about a company like Adidas could hurt its earnings and stock price. Companies that experience positive social media attention may gain sales and see a boost in their stock due to improved reputation and awareness (Paragraph 3). Companies negatively publicized on social media are most likely to lose from declines in their market price as investors sell off shares to avoid potential losses (Paragraph 4).
This document provides tips for small businesses to effectively use social media marketing. It recommends that small businesses first establish their target audience based on demographics and interests. They should then set realistic objectives that are aligned with their core capabilities rather than just focusing on quick sales. Small businesses are also advised to choose the social media platform that is most appropriate for their industry and promote their primary products and services rather than peripheral offerings. The document aims to help small businesses properly leverage social media marketing to generate leads and build their brand.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Lisa Harris gave a presentation on developing digital presence. She discussed how maintaining an online presence through activities like networking, collaboration and content creation can help individuals stand out in today's job market. Harris explained how she uses social media to support her work, develop contacts and stay connected with others. She argued that building a strong personal brand online is becoming essential for career and business development. Harris then offered suggestions for how universities can help students develop their own digital presence through workshops and integrating online community activities into courses.
This document discusses the history and rise of social media from the postal service in 550 BC to modern platforms like Facebook, Twitter, and YouTube. It notes the large number of users these platforms have accumulated. The document also outlines ways that social media has impacted companies, including its use for marketing by small businesses and generating more leads. However, it mentions some downsides like privacy violations and lack of productivity. It concludes with recommendations for regulating companies' use of social media to protect users.
The effective use of social media in business slides from an open evening of the Search & Social Media Marketing #SSMM course at Salford Business School. http://www.searchmarketing.salford.ac.uk/ start from slide 22 if you want to see the main points discussed as part of the Open Evening.
Social media can positively or negatively impact companies and their stock prices. Negative posts that go viral about a company on platforms like Facebook can influence over 450 million users and potentially lead to a decline in share price (Paragraph 2). More than 50% of social media users are influenced by comments and posts about brands, so a viral negative post about a company like Adidas could hurt its earnings and stock price. Companies that experience positive social media attention may gain sales and see a boost in their stock due to improved reputation and awareness (Paragraph 3). Companies negatively publicized on social media are most likely to lose from declines in their market price as investors sell off shares to avoid potential losses (Paragraph 4).
This document provides tips for small businesses to effectively use social media marketing. It recommends that small businesses first establish their target audience based on demographics and interests. They should then set realistic objectives that are aligned with their core capabilities rather than just focusing on quick sales. Small businesses are also advised to choose the social media platform that is most appropriate for their industry and promote their primary products and services rather than peripheral offerings. The document aims to help small businesses properly leverage social media marketing to generate leads and build their brand.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Lisa Harris gave a presentation on developing digital presence. She discussed how maintaining an online presence through activities like networking, collaboration and content creation can help individuals stand out in today's job market. Harris explained how she uses social media to support her work, develop contacts and stay connected with others. She argued that building a strong personal brand online is becoming essential for career and business development. Harris then offered suggestions for how universities can help students develop their own digital presence through workshops and integrating online community activities into courses.
This document discusses the history and rise of social media from the postal service in 550 BC to modern platforms like Facebook, Twitter, and YouTube. It notes the large number of users these platforms have accumulated. The document also outlines ways that social media has impacted companies, including its use for marketing by small businesses and generating more leads. However, it mentions some downsides like privacy violations and lack of productivity. It concludes with recommendations for regulating companies' use of social media to protect users.
The document discusses the opportunities that social media provides for businesses to engage with customers, learn from them, and share information. It recommends social media platforms like LinkedIn, Facebook, Twitter, and Yammer for businesses to create a presence and maintain professional relationships. Nearly two-thirds of companies report that social media offers tremendous opportunities, but businesses must choose the right tools to meet their goals.
The document describes an Industry-Institute Interaction program between May 2020 and November 2020. It states that 80 top corporate executives with over 100 quality man-hours of interaction time and 1,234 cumulative years of experience addressed over 6,000 students and faculty. Experts from countries like the US, UK, Canada, Dubai, Malaysia, Singapore, and India participated. The document also includes numerous web links to recordings and materials from presentations given during the program.
Use of Web 2.0 for external knowledge managmentMaxim Lobov
The document discusses how companies use Web 2.0 technologies like social networks, blogs, and microblogging tools to manage external knowledge from marketing, recruitment, partnerships and suppliers, and R&D. The author conducted interviews with 23 people from 12 companies in 6 countries on their use of these tools. Popular tools included Facebook, LinkedIn, Vkontakte, and blogs. While Web 2.0 is mainly used for marketing, it is also being adopted in other departments. Managing external knowledge through Web 2.0 is still in early stages, and people, not technology, present the main issues with adoption.
Web 2.0 and social media technologies are important for HR professionals to understand in order to add value and keep up with technological and social changes. Barack Obama successfully used social media platforms like Facebook, MySpace, and Twitter to target different demographic groups. HR professionals need to respond to the social and communication changes brought by widespread use of these tools in the workplace. Many companies are now using social media and Web 2.0 technologies like wikis, blogs, YouTube, and social networks to drive cultural change, enhance productivity, and increase knowledge sharing and informal learning among employees. While there are challenges like expertise, security, and employee misuse to consider, Web 2.0 use in HR will become expected both internally and externally.
This document discusses the history and use of social media for business purposes. It provides a timeline of major social media platforms from their origins in the late 1990s to present-day giants like Facebook. It then offers advice on how companies can use social media platforms like Facebook, LinkedIn, and Twitter to generate leads, provide customer service, improve retention, establish authority, and conduct business in a more productive manner.
How to use LinkedIn as an effective marketing toolChris Wood
This document outlines how to use LinkedIn effectively as a marketing tool. It discusses promoting your profile, building your professional network, researching contacts and markets, establishing yourself as an industry expert through answering questions and writing posts, and attending or promoting events. The document also notes that LinkedIn promotes your profile to contacts through the home page and weekly email updates. It concludes by offering LinkedIn training and consulting services to help users improve their LinkedIn strategy.
Social media refers to online platforms that allow users to create and share content with other users or networks. Popular social media sites include Facebook, which launched in 2004 and allows users to connect with friends and share photos and updates, Twitter, which launched in 2006 and allows users to share short messages called tweets, and LinkedIn, which launched in 2003 and focuses on professional networking. These sites facilitate interaction and conversation through features like sharing, messaging, and community building.
TrendsTalk is a student-run conference at St. Lawrence College on December 5th, 2012 where third-year integrated marketing communications students will present seminars on digital media topics. The event focuses on mobile, social, and web marketing. It is in its second year and has a limited budget, relying on corporate sponsors. The professor contact is seeking sponsorship to help assure the event's success, offering sponsor recognition through advertisements, mentions, displays, and invitations.
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Recruitment activities and employer branding are transforming since the rise of the new media on the World Wide Web (including Web 2.0, social software, ICT 3.0 and other concepts). These new social media create various opportunities for recruiters and their communications, but there are also big pitfalls which can instantaneously harm the organization’s reputation and impression that was build up so carefully in previous decennia. Online conversations can become the most important information source for the current digital natives. Consequently, an employer brand could be primarily defined by people external to the organization.
As such, before using social media for recruitment objectives, the whole concept of social media has to be understood and the different possible marketing and communication applications for organizations’ recruitment activities have to be evaluated. The goal of this report is to establish a first and general – not comprehensive - overview of social media and implementations for recruitment purposes, aimed at young graduates. In essence, a social media presence of the employer brand on a meta level.
Social Media for Process Automation - Why?Jim Cahill
Some reasons process automation suppliers may want to consider the use of social media in their business efforts. Presented by Jim Cahill at the 2011 Valve Manufacturers Association Market Outlook Workshop (http://jimc.me/p5uOFC)
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
The document lists over 50 presentations given by Reynaldo Villar on digital marketing topics related to online lead generation and sales for insurance agents. The presentations were hosted by various insurance companies and organizations between 2009-2013. The topics included search engine optimization, social media marketing, email marketing, pay-per-click advertising, and website usability. Many of the presentations provided links to additional resources on the topics covered.
ADECCO'S GLOBAL SOCIAL RECRUITING STUDY AVAILABLE NOW!Adecco RU
Whether you're a Job Seeker or a Recruiter, our study has some key insights for you. Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks!
LinkedIn for Advocacy at Public Affairs Council PanelDan Horowitz
High level overview for advocacy, public affairs, and campaign professionals who are turning to LinkedIn to reach professional audiences with their content marketing programs.
Building Social brand - A Xoriant Executive OverviewOlivier Taupin
Presentation by Olivier Taupin
- Owner of several large LinkedIn Groups, including Linked:HR, largest LinkedIn Group worldwide. Groups on LinkedIn
- Vice President, Social Media Marketing, Xoriant
Subject; Executive overview on how Xoriant grows and manages large groups on LinkedIn.
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Building Sustainable Corporate Web CommunitiesDavid Terrar
This is the latest version of my \"building better web communities\" presentation, as delivered at Arjen Strijker\'s SOMESSO conference in Zurich on 31-10-08. This needs a proper overhaul to make it Presentation Zen style, as a number of the slides fail the Guy Kawasaki 10/20/30 rule of Powerpoint. I\'ll be doing a new version soon, but I\'m also working on a re-write having puilled all these ideas into our new methodology.
The document introduces various Web 2.0 tools that can be used in workforce development settings, including blogs, wikis, social bookmarking, social networking, and YouTube. It provides examples of each tool being used in the field and encourages readers to start using the tools themselves by creating accounts, building profiles, and uploading or sharing content online. The document also notes that while many government organizations have yet to adopt Web 2.0 fully, doing so could help engage customers in new ways.
The document discusses how businesses can take advantage of Web 2.0 technologies to grow. It provides examples of how companies in various industries like retail, entertainment, government and finance are leveraging technologies like user reviews, recommendations, community contributions and data mashups to enhance customer experience, gain insights and increase transparency. It also discusses how IBM is using social networking and collaboration tools internally to improve research, productivity and innovation.
The document discusses the opportunities that social media provides for businesses to engage with customers, learn from them, and share information. It recommends social media platforms like LinkedIn, Facebook, Twitter, and Yammer for businesses to create a presence and maintain professional relationships. Nearly two-thirds of companies report that social media offers tremendous opportunities, but businesses must choose the right tools to meet their goals.
The document describes an Industry-Institute Interaction program between May 2020 and November 2020. It states that 80 top corporate executives with over 100 quality man-hours of interaction time and 1,234 cumulative years of experience addressed over 6,000 students and faculty. Experts from countries like the US, UK, Canada, Dubai, Malaysia, Singapore, and India participated. The document also includes numerous web links to recordings and materials from presentations given during the program.
Use of Web 2.0 for external knowledge managmentMaxim Lobov
The document discusses how companies use Web 2.0 technologies like social networks, blogs, and microblogging tools to manage external knowledge from marketing, recruitment, partnerships and suppliers, and R&D. The author conducted interviews with 23 people from 12 companies in 6 countries on their use of these tools. Popular tools included Facebook, LinkedIn, Vkontakte, and blogs. While Web 2.0 is mainly used for marketing, it is also being adopted in other departments. Managing external knowledge through Web 2.0 is still in early stages, and people, not technology, present the main issues with adoption.
Web 2.0 and social media technologies are important for HR professionals to understand in order to add value and keep up with technological and social changes. Barack Obama successfully used social media platforms like Facebook, MySpace, and Twitter to target different demographic groups. HR professionals need to respond to the social and communication changes brought by widespread use of these tools in the workplace. Many companies are now using social media and Web 2.0 technologies like wikis, blogs, YouTube, and social networks to drive cultural change, enhance productivity, and increase knowledge sharing and informal learning among employees. While there are challenges like expertise, security, and employee misuse to consider, Web 2.0 use in HR will become expected both internally and externally.
This document discusses the history and use of social media for business purposes. It provides a timeline of major social media platforms from their origins in the late 1990s to present-day giants like Facebook. It then offers advice on how companies can use social media platforms like Facebook, LinkedIn, and Twitter to generate leads, provide customer service, improve retention, establish authority, and conduct business in a more productive manner.
How to use LinkedIn as an effective marketing toolChris Wood
This document outlines how to use LinkedIn effectively as a marketing tool. It discusses promoting your profile, building your professional network, researching contacts and markets, establishing yourself as an industry expert through answering questions and writing posts, and attending or promoting events. The document also notes that LinkedIn promotes your profile to contacts through the home page and weekly email updates. It concludes by offering LinkedIn training and consulting services to help users improve their LinkedIn strategy.
Social media refers to online platforms that allow users to create and share content with other users or networks. Popular social media sites include Facebook, which launched in 2004 and allows users to connect with friends and share photos and updates, Twitter, which launched in 2006 and allows users to share short messages called tweets, and LinkedIn, which launched in 2003 and focuses on professional networking. These sites facilitate interaction and conversation through features like sharing, messaging, and community building.
TrendsTalk is a student-run conference at St. Lawrence College on December 5th, 2012 where third-year integrated marketing communications students will present seminars on digital media topics. The event focuses on mobile, social, and web marketing. It is in its second year and has a limited budget, relying on corporate sponsors. The professor contact is seeking sponsorship to help assure the event's success, offering sponsor recognition through advertisements, mentions, displays, and invitations.
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Recruitment activities and employer branding are transforming since the rise of the new media on the World Wide Web (including Web 2.0, social software, ICT 3.0 and other concepts). These new social media create various opportunities for recruiters and their communications, but there are also big pitfalls which can instantaneously harm the organization’s reputation and impression that was build up so carefully in previous decennia. Online conversations can become the most important information source for the current digital natives. Consequently, an employer brand could be primarily defined by people external to the organization.
As such, before using social media for recruitment objectives, the whole concept of social media has to be understood and the different possible marketing and communication applications for organizations’ recruitment activities have to be evaluated. The goal of this report is to establish a first and general – not comprehensive - overview of social media and implementations for recruitment purposes, aimed at young graduates. In essence, a social media presence of the employer brand on a meta level.
Social Media for Process Automation - Why?Jim Cahill
Some reasons process automation suppliers may want to consider the use of social media in their business efforts. Presented by Jim Cahill at the 2011 Valve Manufacturers Association Market Outlook Workshop (http://jimc.me/p5uOFC)
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
The document lists over 50 presentations given by Reynaldo Villar on digital marketing topics related to online lead generation and sales for insurance agents. The presentations were hosted by various insurance companies and organizations between 2009-2013. The topics included search engine optimization, social media marketing, email marketing, pay-per-click advertising, and website usability. Many of the presentations provided links to additional resources on the topics covered.
ADECCO'S GLOBAL SOCIAL RECRUITING STUDY AVAILABLE NOW!Adecco RU
Whether you're a Job Seeker or a Recruiter, our study has some key insights for you. Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks!
LinkedIn for Advocacy at Public Affairs Council PanelDan Horowitz
High level overview for advocacy, public affairs, and campaign professionals who are turning to LinkedIn to reach professional audiences with their content marketing programs.
Building Social brand - A Xoriant Executive OverviewOlivier Taupin
Presentation by Olivier Taupin
- Owner of several large LinkedIn Groups, including Linked:HR, largest LinkedIn Group worldwide. Groups on LinkedIn
- Vice President, Social Media Marketing, Xoriant
Subject; Executive overview on how Xoriant grows and manages large groups on LinkedIn.
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Building Sustainable Corporate Web CommunitiesDavid Terrar
This is the latest version of my \"building better web communities\" presentation, as delivered at Arjen Strijker\'s SOMESSO conference in Zurich on 31-10-08. This needs a proper overhaul to make it Presentation Zen style, as a number of the slides fail the Guy Kawasaki 10/20/30 rule of Powerpoint. I\'ll be doing a new version soon, but I\'m also working on a re-write having puilled all these ideas into our new methodology.
The document introduces various Web 2.0 tools that can be used in workforce development settings, including blogs, wikis, social bookmarking, social networking, and YouTube. It provides examples of each tool being used in the field and encourages readers to start using the tools themselves by creating accounts, building profiles, and uploading or sharing content online. The document also notes that while many government organizations have yet to adopt Web 2.0 fully, doing so could help engage customers in new ways.
The document discusses how businesses can take advantage of Web 2.0 technologies to grow. It provides examples of how companies in various industries like retail, entertainment, government and finance are leveraging technologies like user reviews, recommendations, community contributions and data mashups to enhance customer experience, gain insights and increase transparency. It also discusses how IBM is using social networking and collaboration tools internally to improve research, productivity and innovation.
Acs Presentation Thinking Outside Of Inbox V2Johnny Teoh
The document discusses the concept of Web 2.0 and how it enables new ways of collaborating and sharing information online. It provides examples of how corporations are leveraging Web 2.0 tools like blogs, wikis and social networking to boost collaboration, share knowledge, and engage with customers. The document also outlines the author's daily activities using various Web 2.0 technologies like blogs, wikis and social networks as part of his job at IBM.
This document provides an overview of key concepts related to Web 2.0. It discusses how Web 2.0 emphasizes user-generated content and harnessing collective intelligence through sites that allow editing of content and user contributions. Examples mentioned include wikis like Wikipedia, social bookmarking, tagging, blogs, and social networking sites like MySpace and Facebook. The document also covers topics like search engines, content networks, tagging, folksonomies, web services, and business models for Web 2.0.
A quick overview of the various technologies i came across during my enterprise 2.0 research. The content for the slides comes from content shared in the Enterprise 2.0 conference and Dion Hinchcliffe as well. (I do not claim ownership of creating all the content, its more of aggregation of content and adding to it)
The document discusses the shift from Web 1.0 to Web 2.0 and how this impacts government. Some key points are:
- Web 2.0 is defined by openness, collaboration and community rather than just technology. It encourages participation and sharing through social media platforms.
- For government, Web 2.0 can enhance customer service, encourage public participation, and use data in new ways through mashups and by harnessing collective intelligence.
- Embracing Web 2.0 involves using existing tools like Twitter, Flickr and user feedback sites to engage the public and provide services in a more open and collaborative manner.
This document discusses the major shift towards Web 2.0 and its implications. It summarizes the key concepts of Web 2.0 like user participation, social networking, and enriched interfaces. It then discusses some of the reasons for this shift like the new generation of internet users and commoditization of technology. Finally, it examines the implications of this shift for business models, interactions, and organizations and provides recommendations for Vietnam to better adopt Web 2.0.
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
Presentation to CIMCIG conference, Building Centre, London on 11 February 2009 by Paul Wilkinson. Looks at potential importance of Web 2.0 as part of the PR/marketing communications mix for construction businesses - particularly in a recession
Web 20 For Government Grow Call Latest FinalNick Davis
The document discusses how governments can leverage Web 2.0 technologies to better engage with citizens. It recommends that governments syndicate news, share public data, foster online communities, and adopt internal social tools to collaborate. Web 2.0 enables connecting people through blogs, social networks, wikis and user-generated content rather than just connecting computers. This shifts how organizations interact with customers by emphasizing communities, knowledge sharing, and collaboration.
This document provides an overview and summary of the Web 2.0 environment and social networks. It discusses key concepts like what constitutes Web 2.0, characteristics of Web 2.0 like user-generated content, and examples of Web 2.0 companies. The document also summarizes virtual communities and types of social networks, major social network companies like Facebook and Twitter, and business uses of social networks. Finally, it explores future developments like Web 3.0 and potential applications.
This document provides an introduction to Web 2.0 including:
- A brief history of the internet from its origins to the emergence of Web 2.0 characterized by user participation through blogs, social media, and user-generated content.
- Key aspects of Web 2.0 like its focus on users being able to both read and write/edit content through technologies like wikis and the social aspect of connecting users.
- Implications for businesses to authentically engage with online communities and maintain trust through their online brand.
The Business Case For Corporate Social Networks For O2David Terrar
1. The document discusses the business case for using corporate social networks and enterprise 2.0 tools internally and externally.
2. It provides examples of companies like Swiss Re, Wachovia, Cisco, and Nokia that have realized benefits like breaking down silos, increasing collaboration and productivity, and driving innovation by implementing these solutions.
3. The key benefits highlighted include improved knowledge sharing, customer service, innovation, cost reductions, and growth opportunities.
GfWM Position Paper Knowledge Management and Enterprise 2.0gfwm
This document is a translation of the German version of the position paper available at http://www.slideshare.net/gfwm/gfwm-positionspapier-wissensmanagement-und-enterprise-20. It describes the position of Germany-based GfWM Knowledge Management Society.
This document discusses Web 2.0 technologies and their applications to marketing. It covers topics like social media marketing, tools for social media marketing, and how to measure the effectiveness of social media marketing. It also provides examples of how companies in India are using social media and highlights some gaps in how social media is currently being used for marketing purposes in India.
This document discusses various internet tools related to Web 2.0 and their applications for teacher librarians. It covers blogs, wikis, social software, RSS feeds, podcasting, and mashups. It also discusses implications of these tools for education, including how they can help accommodate students' technology expectations and produce graduates able to function in a Web 2.0 world. The activities for today involve setting up a community blog, writing a reflection on Web 2.0 experiences, and sharing an introductory slideshow.
The document discusses how Web 2.0 technologies are affecting IT professionals. It provides feedback from other IT professionals on staying up to date on new technologies, understanding trends in bandwidth and storage needs, ensuring server-side applications are secure, and leveraging social media tools to collaborate and share knowledge. The document also gives a tour of popular social media sites and tools that IT professionals should be aware of like Google, Facebook, Twitter, LinkedIn, YouTube and more.
What is Web 2.0 and how can it be of use to those working in international development communications? This e-tutorial gives a basic introduction to Web 2.0 and its potential. It contains examples of how development communicators have used web 2.0, and provides examples of appropriate web 2.0 tools and services.Each slide in this PowerPoint e-tutorial is supported by notes that are intended to be read in conjunction with the slides.
Slides for a talk on "Demystifying the Social Web" given by Brian Kelly, UKOLN at the Readeast's "R-e-@ding: reaching out to readers in a digital world" Conference held in Flitwick on 26 November 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/readeast-2009/
Web 2.0 refers to next-generation Internet services that facilitate sharing and collaboration on the World Wide Web. It is characterized by user-generated and user-edited content, as well as shared data and participatory experiences. Key technologies include wikis, blogs, photo and video sharing, mashups, and folksonomies. While Web 1.0 focused on static websites with information created by developers, Web 2.0 emphasizes user participation through social media and interactive applications.
This digital marketing strategy template helps to map our a digital marketing strategy based on the Buyer Persona Spring concept - introduced in Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (2016). Digital and social media marketing: a results-driven approach. Routledge.
Making a Digital and Social Media Marketing MOOC: Lessons for university-indu...KEDGE Business School
The #passion4digital MOOC has taken new levels of interaction between industry and university collaborations. Five Universities and five companies worked together to develop Digital Marketing practitioners of the future. All free of charge for the student working with Iversity.org platform. Slides related to the paper presented at the UIIN Conference 2016 in Amsterdam on 3rd June.
Authros Gordon Fletcher
Tahir Rashid
University of Salford
Bartłomiej Kurzyk University of Lodz
Using NVivo QSR Theory and Practice for Qualitative Data Analysis in a PhDKEDGE Business School
Session from Salford Business School http://www.salford.ac.uk/business-school doctoral school at the Digital Business Centre. This explain the rationale and some of the basic concepts when it comes to using NVivo QSR for data analysis.
NVivo is a tool for helping to you analyse qualitative data but it does not replace the thinking process - there is a need for you to consider the bigger picture of how NVivo will fit into your research project and this presentation offers some themes you should explore before you commit to the use of NVivo.
European Digital Business Culture Online #bigitalBusiness #P2T2 KEDGE Business School
http://businessculture.org Digital Business Culture online- preliminary results from Passport to Trade 2.0 project on Business Culture in 31 European countries.
Can we make higher education relevant to Search & Social Media Marketing indu...KEDGE Business School
Can we make higher education relevant to Search & Social Media Marketing industry needs?
Abstract
Higher education institutions are often criticised for the lack of relevant educational courses that equip students with the skills to meet specific industry needs. The issue of relevant education has been particular significance in the highly dynamic business information technology related subjects. This paper presents a discussion that outlines the benefits and advantages of including Search & Social Media Marketing as a taught subject within higher education.
The key argument presented here is that search and social media marketing not only provides relevance to an emerging commercial industry, but also represents an opportunity for delivering cutting-edge education that crosses a range of disciplinary boundaries by having the topic itself provide context and content. Search and social media marketing is a topic largely defined by the emerging need of marketing professionals to engage and apply their pre-existing knowledge and strategies to the context of search engines and social media.
The data gathered in this case study is based on four action research cycles conducted during the academic years 2008/09 and 2010/11. Additionally, data was collected using an industry survey of 112 respondents who attended the Search Analytics and Social Conference (SASCon 2010), short course participants and UK-based marketing agencies.
The key findings of this study are that a) the Search & Social Media Marketing industry is growing, but is still in its infancy and offers a great opportunity for collaboration between the industry and higher education but b) despite the healthy and growing career opportunities within the discipline, there is a lack of higher education provision, demonstrating the need for academics to engage in this subject area.
http://www.searchmarketing.salford.ac.uk/
The document provides an overview of a keyword research taster session for Search and Social Media Marketing courses at the University of Salford. It discusses selecting keywords based on relevance, specificity, popularity and competitiveness. Tips are provided on considering misspellings, local terms, singular/plural forms and feedback. The session distinguishes branding strategies from acquisition strategies and seasonal factors.
This document provides an overview of using NVivo software for qualitative data analysis. It discusses why NVivo is useful for organizing data, speeding up the analysis process, and making research traceable. The document then describes NVivo terminology, how to prepare documents for import, and the coding and analysis process which involves organizing codes into nodes and node trees to develop models. Training sessions and resources for learning NVivo are also mentioned.
Research projects – the process
Standard activities in research projects
Creating a GANTT Chart
Risk management
Project tracking
Research projects – the outputs
Documentation – classic structure
Basic writing skills
Harvard referencing
Plagiarism
This document provides guidance on developing research skills. It discusses identifying a valid research problem and refining research aims and objectives. Primary and secondary data collection methods are covered, including interviews, observations, questionnaires and using existing sources. Key considerations for research include relevance, costs and ethics. The document emphasizes establishing a research problem and justification, designing appropriate data collection tools, analyzing findings and drawing conclusions supported by evidence.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Astute Business Solutions | Oracle Cloud Partner |
Web 2.0 tools and techniques
1. Web 2.0 tools and techniques: potential impact on governmental organisations Dr Aleksej Heinze Information Management Liaison Group Thursday 12 November 2009 at The Hilton Hotel, Deansgate, Manchester