Measuring What Matters - FutureGov Network
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Measuring What Matters - FutureGov Network
- 1. Sponsored by
- 2. Measuring What Matters 15 February 2010
- 6. measurement is *hot* right now
- 7. what are we measuring? Feelings Gestures Social conventions Networks Relationships Assumptions Values Politics Individuals Preferences
- 9. it matters …
- 10. it matters not…
- 11. how are we measuring?
- 13. against a stated goal
- 15. b ut what about … peripheral learning?
- 16. quantitative: tools and techniques
- 17. q ualitative: making the numbers meaningful
- 18. social media or social technology?
- 19. a nd don’t forget
- 20. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby
- 21. Registered users : 229 Content posts: 113 comments: 175 Web traffic overall visitors: 12 865 page views: 63 445 average time on site: 2 mins 36 Twitter : 1 737 followers Facebook : 325 fans EbD in numbers www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Stats accurate as of 8 th September 2009 since launch of new site 18 th March 2009
- 22. stay in touch http://futuregovconsultancy.com http://futuregovnetwork.com http://twitter.com/futuregov
Editor's Notes
- Proving you should spend money Building a business case Spending money wisely Responsibility to show value for (public) money Making money Councils using Google Adsense
- You can’t measure human behaviour – i.e. It’s too qualitative to measure in a meaningful way. You either ‘get’ it and think it’s worth investing in, or you don’t It works for some people and not for others
- Monitoring is not the same as measuring Both are ongoing but measuring has a goal in mind There are tools that do one or the other and tools that do both
- Measuring according to a goal What’s the desired outcome? How are you setting the outcome? Is ‘unique visits’ the right outcome? What do you hope those visits will achieve?
- Focusing too much on an outcome might mean you miss things The process can be as informative Keep and eye out for surprising trends
- Analytics tools – Google etc Visualisation tools – showing data in more interesting ways
- Since social media is about humans, stories are important. Qualitative data helps you make it real for others who don’t value numbers Experiences/feelings can show you more than numbers Anecdotes can point to issues that are peripheral to your outcomes but may be important
- Is it just social media for comms and engagement we’re talking about here, or how to measure the impact and effectiveness of social technology in a wider sense?
- Just got to find the right way to measure quality not just what can be measured W e’re still learning trying, poking and podding. T hat’s what today is all about. L et’s give it a go!