The document discusses the benefits of social media for businesses, including low costs, customer relationship building, and generating traffic. It highlights common myths about social media and emphasizes the importance of strategy, audience understanding, and providing valuable content. Additionally, it provides guidelines on utilizing platforms like Facebook, Twitter, and YouTube to engage with customers effectively.

1. Social Networking& New MediaClayton Kraby

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4. BENEFITS OF SOCIAL MEDIALow Cost & No CostBuild relationships with your customersBecome a Thought Leader in your fieldMake it easy for your customers to spread the wordGenerate traffic to your store, event, or website

5. Good news travels fast.Bad news travels faster

6. Vincent Ferrari called AOL to cancel his membership.It didn’t go well.He recorded it and put it on his blog.It ended up on YouTube. Then the Today Show. Then the New York Times and thousands of websites.

7. The AOL Customer Service representative was fired.LOTSof bad publicity.Thousands of customers left.Thousands more likely decided not to go with AOL.AOLfined $1.25 million by the State of New York for these practices.

8. Why can't you get good service in [ ]?1. I was at [ ] Lumber the other day close to an hour with 3 things on my list. NOT 1 person asked if I needed help. I was all over the store looking for these items. After getting put out by the lack of service, I put everything back that was in my cart and walked out. UGH!2. Was at [ ] with a friend the other night. After 10 min of waiting for service I walked up to the waitress station and asked if I could get drinks and menus...The waitress looked at me like why are you bothering me? Can't you see I'm busy visiting with the bartender. UGH! 3. At [ ] Eye Care I got called 3x by the DOCTOR making sure I had enough money to pay for my appt. Cash or debit card only...are you kidding me? Definitely cancelled my appointment and won't ever go back...

9. SOCIAL MEDIAMYTHS

10. MYTH #1: The Medium is the MessageSOCIAL MEDIAMYTHS

11. MYTH #2‘Let’s createa viral marketing campaign’SOCIAL MEDIAMYTHS

14. (Population of USA = 307,006,550)

15. MYTH #3We don’t need itSOCIAL MEDIAMYTHS

16. MYTH #4I don’t have the TIMESOCIAL MEDIAMYTHS

17. MYTH #5We can hire it outSOCIAL MEDIAMYTHS

18. SOCIAL MEDIAMYTHS

19. HAVE A STRATEGY Provide Valuable Content Develop Relationships Attract Customers

20. Be RemarkableGet permission totell them moreTell it to thosewho careThey willtell others

21. Know Your AudienceWho are they?What do they care about?

22. Have A GOAL In MindWeb TrafficEvent AttendanceNew CustomersProgram Participation/Awareness

23. 80/20 rule80% should be beneficial for your fans: helpful articles, exclusive details, personal interaction, etc.Only 20% should be promotional

25. Great features for businesses & groupsOver 70% of US internet users are on Facebook2nd most visited website(behind Google)750 million active users(US Population = 307 million)

26. 3rd Largest Population(behind China and India)

27. Create your fan pageStart the conversationExpand your fan baseAnalyze and optimize

28. Create your fan page

29. vsProfilePage‘Fans’No Fan LimitVisible to AnyoneFor businesses, products, celebrities, groups, etc.‘Friend’ RequestsFriend LimitVisible to Friends ONLY for people

30. www.Facebook.com/FacebookPagesClick on

32. ADD PAGEINFORMATIONDescriptionsLocationContact InformationWebsitesLocation MapHistoryMission Statement

33. PHOTOS180 x 540pixelsUtilize photos at top of profile(^ Position your thumbnail)

34. UTILIZE APPSAllows use of HTML codeCreate landing pagesEncourage ‘Liking’Static HTML: iFrame Tabs

35. Start the conversation

36. Know your business What is your unique voice? What value will you offer your fans?Know your audience What content are they interested in? What would engage them?Know your goalsRaise awareness? Increase sales?STRATEGY

37. WRITING POSTS3 – 4 times a weekBe informalKeep it social2080

38. make announcementsshare newsinvite feedback

39. mention others in postsUTILIZEFEATURESask questionsshare links

40. HAVE FUN

42. NEGATIVE FEEDBACK

43. Expand your fan base

44. INFORMYOURCONTACTS

45. SOCIAL PLUGINSLike ButtonComment BoxActivity Feed

46. MARKETYOURPAGE

47. VANITY URLfacebook.com/nikePages with more than 25 fans can set up vanity URLGo to facebook.com/usernameand ‘Set a username for your Pages’

48. Use Facebook AdsTarget by interests & demographics Pay per click or per impressionSet a lifetime or daily budget

49. Analyze and optimize

50. INSIGHTS

51. Questions?

52. For BusinessFOR BUSINESS

53. Easy to useIncreased ExposureShare links, photos, & more

54. Follow– To subscribe to a Twitter accountTweet– Individual messageRT or Retweet– Reposting another’s accountTrending Topics – Most discussed terms

55. @username – Your public Twitter name and URLHashtag – Using a # symbol before a termShortned URLs – Shorter URLs save characters

56. 140 Characters‘Micro-blog’Tweet from phone or computer

57. Post tips, advice, and articlesGive customer service &technical supportReach out to your customers

58. Be informal & friendlyListen for feedback andrelevant conversationsFollow others, mention othersretweet, and use hash tags

60. TWITTERSTATS

61. Any Questions?

63. More than 2 billion views per day35 hours of video uploaded every minuteMore video uploaded to YouTube in 60 days than the three major US television networks created in 60 years

64. Why YouTube?Easy & Cheap to Create & UploadGives your business a personal touchAllows for greater interaction with your target audience

65. What to postPodcasts & InterviewsProduct/Service/Site ToursHow-To Videos

66. Best PracticesKeep it short (1 – 3 minutes)It doesn’t have to be professional qualityShare it on your website, FB, Twitter, etc.

67. Review Stats

68. BLOGS

69. Wordpress.com vs Wordpress.orgPlatform is freeLimitless Templates & Customization

71. No software to downloadNo HTML knowledge neededEasy to create & maintain

72. www.ThemeForest.net

73. QUESTIONS?

74. So How Do You LISTEN?(to other people’s private conversations without being creepy)

75. So How Do You LISTEN?Most online conversations are searchable!

77. You can use the Facebook Search tool to find out if anyone mentioned you

78. www.Google.com/alertsCheck on CompetitorsSearch broad topics

79. See Also:

80. Finally, you have to be willing to RESPOND

81. Address customer concerns and issuesMake changes in response to customer feedbackLet them know changes have been madeReward good customers

82. Social Networking& New MediaClayton KrabyTHE END