This is a presentation from Dan Elder of CenTex Social Media, http://www.topsarge.com on some of the Social Media platforms for businesses.

1. http://topsarge.com Finally, The Tools Enablers Dan Elder, CKMP dan.elder@topsarge.com

2. Social Media Landscape Pictures Blog Platforms Streams Social Networks Business Networking Reviews and Ratings Location Video Communications Listening & Targeting

3. Facebook Do you have a Facebook Presence?

5. Facebook Fan page The 1,000lb Gorilla Dan Elder, CKMP dan.elder@topsarge.com

6. Over 57% of members now log in daily. More than 50% of members have “Liked” a Brand. More than 30 billion pieces of content including links, photos, news stories, are shared each month. Facebook users have an average of 130 friends. By the Numbers Various stats Facebook

8. Facebook Fan page Even if you establish a Facebook page around a Company identity or a Product. Facebook TOS

14. Let your Profile tell your Story Fill in all the blanks

15. Instead of landing on your Wall Visitors see your advertisiment or Call to Action on your own personalized canvas.

18. March 11thChanges FBML - FBML enables you to build Facebook applications that deeply integrate into a user's Facebook experience. IFRAME - If you are building a new application on Facebook.com, please implement your application using HTML, JavaScript and CSS.

19. Better Design –better customize user experience Better Tracking – you have control of your code Better Selling -calls to action and rotate products quicker Iframes The future to Faacebook customization IFRAME

21. Use the entire Image Facebook allows you a full 600 x 200 pixels for a photograph, use them all for your profile picture. Don’t forget to align it! Not This This

22. Twitter Microblogging & Streams

23. Twitter Home

24. “Twitter is instant messaging made available to the public” 5 Unique Ways to Use Twitter for Business Pitch Your Followers Reward Loyalty Market Research Target Niche Audiences Add Your Own Metadata *Getting Traffic and Leads http://mashable.com/2010/04/20/twitter-for-business/

25. Glossary Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?" Hastag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fall: http://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.

27. Location Based Services Why it matters Dan Elder, CKMP New Media Advisor dan.elder@topsarge.com http://topsargebusinesssolutions.com

28. They’re Everywhere

29. Smartphone and either GPS or cell phone towers

30. Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.

32. Routing

33. Assisted Navigation

34. Friends and Family Finder

35. Traffic

36. Vehicle Tracking

37. Yellow Pages

38. City Guides

39. User Generated Contact

40. Social Networking

42. 4 million users (up from 170k late 2009) 20,000 new users a day Bloomberg, Nov 11, 2010

43. Location Based Services lets users “check in” using mobile phones when they visit a place or business. Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. The service also makes it easier for businesses to tailor offers to users based on their location.

45. Allfacebook.com, Nov 11, 2010

46. Location Based Services The User Experience

49. Share with no one Share with Foursquare Friends (Only) Share with Twitter/Facebook friends

52. Foursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.

53. Credit: http://www.askdavetaylor.com/how_to_add_venue_business_foursquare.html

55. Use and promote the specials.

56. Check your analytics and data.

57. Encourage people to post reviews.

58. Use the charity angle.

59. Find out how you can improve.

60. Give insider tips to Foursquare users.Ryan Powszok, Lakeshore Branding

62. Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!") Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!") Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!") Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!")

65. There is no charge for analytics on foursquare

66. Other Social Sites Fast Train

67. Business Networking

68. Reviews and Ratings

69. Video

70. Blogs

71. Pictures

72. Intergrate services Other Social sites

73. Network other platforms, use FB Social tools on your sites

75. Questions Visit www.topsargebusinesssolutions.com for details on how we can help you with your social media strategy and a copy of this presentation. http://topsargebusinesssolutions.com Supercharge your Facebook Fan page Thank You @dandotelder dan.elder@topsarge.com http://www.linkedin.com/in/topsarge http://www.topsarge.com/blog/ For better CRM Dan Elder, CKMP dan.elder@topsarge.com