An Overview of the Landscape of the most common social media platforms and Social Media Marketing Principles. Recent successful case studies from Asia and the USA have been included.
Search Marketing and Social Media IntroductionHappy Marketer
This document discusses social media marketing and provides examples of how businesses can utilize various social media platforms. It outlines key factors for social media success including having clear objectives, driving engagement, listening to conversations, and combining online and offline efforts. Specific tactics covered include using Facebook, Twitter, blogs, videos, and more to build communities, share content, and interact with customers. Metrics for measuring social media performance such as followers, engagement, traffic, leads, and ROI are also reviewed.
This document discusses online reputation management and provides tips for building, monitoring, and cleaning up one's online reputation. It recommends having a network of trusted websites to build an online presence, monitoring what is said online through tools like Google alerts, and being prepared to respond to negative comments or remove unwanted content. It also notes that online reputation is important and outside one's full control, and that professional reputation managers have skills needed to effectively manage an online reputation.
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
YouTube is the third most visited site on the Internet and for little to no cost you can turn this free site into a successful marketing tool for your business. Users view, comment, share, educate themselves and embed millions of videos a day. Learn what makes YouTube work for business and 5 must-have tips to ensure your YouTube strategy is successful.
Do's And Don'ts On Your Campaign WebsiteHenri Makembe
The document provides dos and don'ts for campaign websites. It recommends designing for the lowest common denominator browser, focusing on concise content with prominent calls to action above the fold, and using cascading style sheets for consistency. It advises against using Flash, long paragraphs, music/sounds, and gimmicks. Sample good and bad campaign websites are listed.
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Broadcast your-business-youtube-090813150018-phpapp01정선 이
This document discusses adding YouTube to a business's marketing strategy. It provides an overview of YouTube's popularity and usage statistics. It then covers best practices for using YouTube including setting objectives, creating quality video content on topics like tutorials and interviews, optimizing videos for search, and promoting videos on social media. Both viral and non-viral video strategies are discussed as well as tools for video creation, uploading, and analytics.
Personalization should not be an afterthought anymore but many merchants haven’t been able to or willing to capitalize on it yet. 2017 is the year when personalization becomes an important factor for sustaining competitiveness. How mature is your personalization and where should it head to?
Search Marketing and Social Media IntroductionHappy Marketer
This document discusses social media marketing and provides examples of how businesses can utilize various social media platforms. It outlines key factors for social media success including having clear objectives, driving engagement, listening to conversations, and combining online and offline efforts. Specific tactics covered include using Facebook, Twitter, blogs, videos, and more to build communities, share content, and interact with customers. Metrics for measuring social media performance such as followers, engagement, traffic, leads, and ROI are also reviewed.
This document discusses online reputation management and provides tips for building, monitoring, and cleaning up one's online reputation. It recommends having a network of trusted websites to build an online presence, monitoring what is said online through tools like Google alerts, and being prepared to respond to negative comments or remove unwanted content. It also notes that online reputation is important and outside one's full control, and that professional reputation managers have skills needed to effectively manage an online reputation.
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
YouTube is the third most visited site on the Internet and for little to no cost you can turn this free site into a successful marketing tool for your business. Users view, comment, share, educate themselves and embed millions of videos a day. Learn what makes YouTube work for business and 5 must-have tips to ensure your YouTube strategy is successful.
Do's And Don'ts On Your Campaign WebsiteHenri Makembe
The document provides dos and don'ts for campaign websites. It recommends designing for the lowest common denominator browser, focusing on concise content with prominent calls to action above the fold, and using cascading style sheets for consistency. It advises against using Flash, long paragraphs, music/sounds, and gimmicks. Sample good and bad campaign websites are listed.
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Broadcast your-business-youtube-090813150018-phpapp01정선 이
This document discusses adding YouTube to a business's marketing strategy. It provides an overview of YouTube's popularity and usage statistics. It then covers best practices for using YouTube including setting objectives, creating quality video content on topics like tutorials and interviews, optimizing videos for search, and promoting videos on social media. Both viral and non-viral video strategies are discussed as well as tools for video creation, uploading, and analytics.
Personalization should not be an afterthought anymore but many merchants haven’t been able to or willing to capitalize on it yet. 2017 is the year when personalization becomes an important factor for sustaining competitiveness. How mature is your personalization and where should it head to?
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...tobesocial
Jonnie Jensen is a digital coach who helps businesses align their internet marketing with their business goals. He discusses how the internet has changed from a one-dimensional search resource to an interactive social space. Jensen advocates using social media and networking to build awareness, reputation, and customer relationships at low cost. He provides tips on objectives, preparation, search engine optimization, email marketing, social media engagement, personal branding, measurement, and setting goals.
This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. We’ll also talk about best practices for design, apps, promotions, and effective status updates.
This document discusses content marketing strategies for travel agencies. It recommends identifying target customers and creating engaging content to reach them across multiple channels. It provides TripAdvisor, Qantas, Airbnb, and Lufthansa as examples of best practices, noting they create user-generated content, inspirational blogs, personalized email campaigns, and share content across websites, social media, apps, magazines and more. The goal is to guide customers through the entire travel experience online through these diverse content marketing tactics.
The document discusses how traditional marketing approaches no longer work and how companies can use their website and online marketing strategies like SEO, PPC, social media to gain market share. It emphasizes developing content for two audiences: people and search engines. Key recommendations include thinking like an online publisher by focusing on content creation and relationships, researching social media platforms, measuring multiple metrics, and allocating staff and resources properly.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This document provides guidance on using Facebook for business purposes. It discusses setting up a Facebook business page versus a personal profile, including tips for the cover photo, profile photo, "About" section, reviews, apps, calls to action, highlighting and pinning posts. It also provides strategies for growing a following organically through existing contacts and referrals. Suggestions are given for engaging post types and video content. Facebook advertising is covered, including choosing objectives, targeting audiences, budgets, and bidding options. Boosting existing posts is mentioned as a way to give more visibility to existing fans.
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Presentation by Aaron Weiche of Five Technology to the Independent Community Bankers of Minnesota (ICBM) on November 11th, 2009. Social Media 101 and banking.
In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.
This document discusses various digital marketing strategies for businesses to explore the power of the internet, including social media advertising, blogs, forums, search engine optimization, e-newsletters, and RSS feeds. It notes that 92% of digital consumers only buy products with positive reviews from peers or social influences. Various strategies are described for businesses to interact with and listen to customers, build brand interactions and buzz, and effectively reach customers online.
This document discusses various ways for politicians and brands to engage with voters and consumers online through social media, blogs, forums and other internet platforms. It emphasizes that people now rely on peer and social recommendations over traditional advertising. As such, it recommends regularly interacting with and listening to online communities to build trust and influence through platforms like Facebook, YouTube, forums and blogs. It also discusses using newsletters, RSS feeds and search engine optimization to maintain connections with online audiences.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Websites can be a great tool for lead generation but you need to be proactive about it. Just setting up a contact page and a few lead forms and waiting for magic doesn't quite work. What can you do as a marketer to improve your lead generation efforts from your website ?
The document discusses 14 tools that website owners can use to understand why potential customers abandon their site. These tools include Google Analytics, Hotjar, ClickTale, Olark, SurveyMonkey, and others. They provide insights such as heat maps of where visitors click, recordings of browsing sessions, live chat capabilities, and surveys to understand customer experiences and gather feedback on how to improve the site. Understanding why customers leave can help owners make changes to attract and retain more visitors.
This document provides a guide to online reputation management. It discusses how individuals and businesses can assess their online reputation by searching for their name, company, products, etc. on search engines. It also discusses how a negative online reputation can impact prospective customers, employees and business partners. The guide recommends businesses evaluate their search results to determine if they need to build a positive online presence or address any negative content. It stresses the importance of proactively managing one's online reputation.
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
This document provides an overview of various social media platforms and strategies for harnessing their potential. It discusses platforms like Facebook, LinkedIn, Twitter, YouTube, and Flickr. It also covers new technologies like location-based services and SMS/text messaging. The document emphasizes developing a clear social media strategy and execution plan, identifying goals and audiences, consistently sharing authentic content, and measuring results to course correct over time.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires a long-term commitment to regularly engage audiences and represent the brand consistently across all profiles.
Beyond Your Website How To Promote Your Business Online Jonnie Jensen T...tobesocial
Jonnie Jensen is a digital coach who helps businesses align their internet marketing with their business goals. He discusses how the internet has changed from a one-dimensional search resource to an interactive social space. Jensen advocates using social media and networking to build awareness, reputation, and customer relationships at low cost. He provides tips on objectives, preparation, search engine optimization, email marketing, social media engagement, personal branding, measurement, and setting goals.
This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. We’ll also talk about best practices for design, apps, promotions, and effective status updates.
This document discusses content marketing strategies for travel agencies. It recommends identifying target customers and creating engaging content to reach them across multiple channels. It provides TripAdvisor, Qantas, Airbnb, and Lufthansa as examples of best practices, noting they create user-generated content, inspirational blogs, personalized email campaigns, and share content across websites, social media, apps, magazines and more. The goal is to guide customers through the entire travel experience online through these diverse content marketing tactics.
The document discusses how traditional marketing approaches no longer work and how companies can use their website and online marketing strategies like SEO, PPC, social media to gain market share. It emphasizes developing content for two audiences: people and search engines. Key recommendations include thinking like an online publisher by focusing on content creation and relationships, researching social media platforms, measuring multiple metrics, and allocating staff and resources properly.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This document provides guidance on using Facebook for business purposes. It discusses setting up a Facebook business page versus a personal profile, including tips for the cover photo, profile photo, "About" section, reviews, apps, calls to action, highlighting and pinning posts. It also provides strategies for growing a following organically through existing contacts and referrals. Suggestions are given for engaging post types and video content. Facebook advertising is covered, including choosing objectives, targeting audiences, budgets, and bidding options. Boosting existing posts is mentioned as a way to give more visibility to existing fans.
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Presentation by Aaron Weiche of Five Technology to the Independent Community Bankers of Minnesota (ICBM) on November 11th, 2009. Social Media 101 and banking.
In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.
This document discusses various digital marketing strategies for businesses to explore the power of the internet, including social media advertising, blogs, forums, search engine optimization, e-newsletters, and RSS feeds. It notes that 92% of digital consumers only buy products with positive reviews from peers or social influences. Various strategies are described for businesses to interact with and listen to customers, build brand interactions and buzz, and effectively reach customers online.
This document discusses various ways for politicians and brands to engage with voters and consumers online through social media, blogs, forums and other internet platforms. It emphasizes that people now rely on peer and social recommendations over traditional advertising. As such, it recommends regularly interacting with and listening to online communities to build trust and influence through platforms like Facebook, YouTube, forums and blogs. It also discusses using newsletters, RSS feeds and search engine optimization to maintain connections with online audiences.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Websites can be a great tool for lead generation but you need to be proactive about it. Just setting up a contact page and a few lead forms and waiting for magic doesn't quite work. What can you do as a marketer to improve your lead generation efforts from your website ?
The document discusses 14 tools that website owners can use to understand why potential customers abandon their site. These tools include Google Analytics, Hotjar, ClickTale, Olark, SurveyMonkey, and others. They provide insights such as heat maps of where visitors click, recordings of browsing sessions, live chat capabilities, and surveys to understand customer experiences and gather feedback on how to improve the site. Understanding why customers leave can help owners make changes to attract and retain more visitors.
This document provides a guide to online reputation management. It discusses how individuals and businesses can assess their online reputation by searching for their name, company, products, etc. on search engines. It also discusses how a negative online reputation can impact prospective customers, employees and business partners. The guide recommends businesses evaluate their search results to determine if they need to build a positive online presence or address any negative content. It stresses the importance of proactively managing one's online reputation.
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
This document provides an overview of various social media platforms and strategies for harnessing their potential. It discusses platforms like Facebook, LinkedIn, Twitter, YouTube, and Flickr. It also covers new technologies like location-based services and SMS/text messaging. The document emphasizes developing a clear social media strategy and execution plan, identifying goals and audiences, consistently sharing authentic content, and measuring results to course correct over time.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires a long-term commitment to regularly engage audiences and represent the brand consistently across all profiles.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires regular updates and monitoring to build brands while avoiding risks from mistakes that could spread virally.
The document provides an overview of social media strategies and case studies. It discusses the relevance of social media and how it fits into digital marketing mixes. It also outlines how to run successful social media programs, including setting goals, identifying platforms, and measuring metrics. Several international case studies of social media campaigns for brands like Old Spice and Tippex are also summarized.
Social Media Marketing for Business Owners & CEOsKen Nangle
This document provides an overview of social media marketing for business owners and CEOs. It discusses why social media marketing is important, highlighting increased business, stronger relationships, establishing expertise, and improved communications. It also covers developing a social media strategy, choosing platforms, content creation, monitoring and measuring results.
How To Use Social Networks to Grow Your Business [Graph Expo 2011]Grow Socially, Inc.
John Foley, Jr. is the CEO/CMO of Grow Socially, Inc. and discusses social media marketing plans and strategies. He emphasizes starting with a clear strategy and goals, knowing your target audience, and measuring the effectiveness of your efforts through analytics and other tools. Foley also provides tips on optimizing various social media platforms like Twitter, Facebook, LinkedIn, and YouTube for business purposes.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Using Facebook & Social Media to Promote Your BusinessMedia Barker
This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.
Social media refers to online platforms that allow users to connect and share content. While platforms like Facebook, Twitter, YouTube, and LinkedIn are widely used for social networking, developing an effective social media strategy requires understanding your audience, goals, and how different platforms can support your objectives. A good strategy also considers content creation, community management, and metrics to optimize engagement over time. Without a cohesive plan, a company's social media presence will likely underdeliver.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
The document discusses using social media for business and personal branding. It provides an overview of major social networks like LinkedIn, Facebook, Twitter, and YouTube and how to create effective profiles and engage on each platform. The key takeaways are to focus on building relationships, adding value through your content, and having a clear plan and goal for your social media activities.
The document discusses using social media for financial education. It provides an overview of Jenni Brand and her experience in social media marketing. The rest of the document outlines various social media tools that can be used as part of a comprehensive strategy, including blogs, social networks, microblogs, wikis, and video sharing. It also discusses how to measure whether a social media strategy is effective and provides some examples of organizations using social media for financial literacy campaigns.
The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
Brs Presents Social Media In The Work PlaceThinkBRS
The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
The Art Of Lead Gen: Understanding Factors That MatterHappy Marketer
The document discusses factors that are important for lead generation strategies. It outlines two key components of a good lead generation strategy: understanding the typical consumer journey and creating personalized content based on buyer personas. The document provides examples of tools and steps that can be used to gain insights into stakeholders, identify untapped opportunities, stay relevant in real-time, and marry insights with buyer personas to create effective personalized content for lead generation.
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
The Art of Persuasion: How to Convert More Users OnlineHappy Marketer
This document summarizes the six principles of persuasion according to Robert Cialdini: reciprocity, social proof, commitment and consistency, liking, authority, and scarcity. For each principle, it provides a brief definition and examples of how companies have successfully leveraged that principle in their marketing strategies. For instance, it notes that Amazon uses reciprocity by allowing users to preview products before purchase, while Kickstarter employs social proof by prominently displaying funding amounts for projects. The overall purpose is to teach persuasion techniques that can help convert more online users.
Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
10 Ways to Growth Hack Your Startup in SingaporeHappy Marketer
It's challenging to scale up your startup if you're on a budget. That's why we've outlined 10 easy ways to growth hack your startup. Here's a cost-effective strategy to grow as a lean startup - that actually works!
The document discusses how PR is evolving in the social media world. It notes that the core of PR and social media is storytelling and ensuring relevant reach. It states that the format for stories is no longer just text, and sterile press releases do not make good stories. It recommends listening to what people say about brands, educating customer service on crisis management, newsjacking relevant stories, live streaming exclusive content, finding and working with influencers, and measuring the performance of stories. The key is staying focused on storytelling as social media evolves.
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
This document introduces 5 tools that can help digital marketers in 2016: Slack for team communication across devices; Hubspot for inbound marketing, sales, and analytics; Boomerang for email scheduling and response tracking; Buzzsumo for content analysis and influencer identification; and Google Analytics for audience insights across channels. These tools aim to save marketer's time by streamlining processes like communication, content optimization, email management, and analytics.
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
Ads are no longer to watch. Learn how interactive media ads are different from normal ads and how they will take your advertising campaigns to the next level.
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy Happy Marketer
Compelling marketing content is equally about good editing as much as it is about good writing. So toss those inhibitions aside, and let your fingers fly on the keyboard. You can don the editor’s hat when you’re done writing. Here are 11 tips to help you edit in minutes.
We define the 10 elements in a landing page that converts. Read on to discover how you can increase your site conversions with effective landing pages!
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Does more data mean more problems? Not necessarily! Here are a few Microsoft Excel Essentials for Digital Marketers that will surely save you a lot of time and make your next Excel expedition a far better one!
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
This document provides 10 tools and tricks to help one be a productive "officeninja" at work. Some key strategies include: 1) Keeping your workspace clear and organized; 2) Viewing each work minute as valuable; 3) Being a "quick perfectionist" by setting deadlines earlier than anticipated completion times; and 4) Using planning tools like the Eisenhower matrix or apps to schedule tasks and timed breaks. Regular routines, minimizing distractions, and periodic stretching are also recommended to stay focused and productive throughout the work day.
Planning your SEO budgets for 2016, don't confirm your numbers yet before you look at this presentation. With the recent changes by Google, here are a few predictions on where to allocate your marketing dollars. http://www.happymarketer.com/
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Social Media Landscape 2011: Strengths & Weaknesses
1. The Social Media Landscape David Liem Happy Marketer, Singapore Hello@HappyMarketer.com Twitter - @hmarketer
2. Factors for Social Media Success Have clear objectives Drive Action / Engagement Email stimulates action ID & manage active users, communities Go where fishes are, social comm. Be relevant Listen to what’s being said, and where Engage and add value to existing conversations Combine Offline & Online Act offline, share online Reference: http://www.slideshare.net/MarkjMcNally/tsb-social-media-kt-ns-feb-2010
6. Emerging Web Design Trends “Don’t make me think” Simple Navigation Large Headlines vs lots of text
7. Socialize Your Website Add social media buttons to your home page Add a Facebook Like box to your website Portal for your social media channels
8. Strengths & Weaknesses Strengths Effective for branding, sparking excitement with product announcements, information gathering from official source Weaknesses May appear ‘one-sided’, glossed over, fake Info may not be as ‘cutting edge’ as 3rd party sites
15. Strengths & Weaknesses Strengths Direct to your inbox Fast, repetitive Time consuming Weaknesses Easy to ignore Not personalized Repetitive, ‘spammy’
19. Strengths & Weaknesses Strengths Source of ‘alternative’ views, comments = transparency, better understanding Product reviews / testimonials are powerful to shape customer sentiment Great for PR Weaknesses Lots of clutter / overload of information No control over user sentiment
25. Strengths & Weaknesses Strengths It’s where the fishes are Repeat visitors, convenient channel to communicate Great for branding, short term engagement Weaknesses Hard to find direction/purpose, takes time Not strong for conversions without significant incentives
26. 131 million users, 55 million on mobile 31 million visit at least once a month
27. Social Networking in China 221 million people have blogs, largely in a diary-style 176 million Chinese connect via social networking system 117 million connect anonymously via bulletin board system Word of mouth is especially influential, since the media is not open. http://smartblogs.com/socialmedia/2010/03/31/social-media-and-china-what-you-need-to-know/
28.
29. Some interesting facts 2 Billion videos watched every day 516 Million Views – Most Popular Video - Justin Bieber 35 hours of videos uploaded each/ min Over 13 million hours of footage uploaded in 2010 It’s a powerful marketing platform
39. Success on YouTube Focus on content, not on viewers A consistent audience needs consistent content. There is only one rule for content……and that is “What do you genuinely enjoy making?”
40. Strengths & Weaknesses Strengths High degree of engagement, realism, more likely to be shared and go ‘viral’ Powerful to shape user sentiment Consistent content rewards consistent viewers Cons Costly (but high quality content almost always works)
44. Strengths & Weaknesess Strengths ‘Faster than TV’, cutting edge Easy to use, get ideas and answers Used by mobile & tablet users Share info quickly, directly interact, listen Weaknesses 140 characters, time consuming, narcissistic, boring, service often overwhelmed, low engagement levels
47. Strengths & Weaknesses Strengths Thought leaderships, more detailed views on how company thinks, Great for generating new content helps generate leads, networking Search engine visibility Weaknesses Sensitivity of info in slides, More business related, not as engaging
51. Strengths & Weaknesses Strengths Create a customizable business page build network, collaboration, groups, share expertise, research tool, Recruiting tool connect with other employees Weaknesses Smaller network than Facebook, slow linking process, less conversation
52. Review Websites People love ratings, reviews, top 10 lists If you have good ratings show it off If it don’t have any, find sites that do, or encourage reviews/feedback
57. Strengths & Weaknesses Strengths Critical in comparing / buying phase Customers get a better understanding of your product Useful to understand user’s needs See where you stand with your competitors Weaknesses No control over ratings, comments
60. Deals websites Effectively boost your brand visibility Groupon: 77 per cent of their users are women Can also tarnish your company’s reputation if deal is misleading.
Editor's Notes
Obj: raise funds, engage wider community, get them to voteAction: Make it easy for them to interact / engage
Go over each area and tell them what it is, and what applications it’s used for. Give them some ideas on how people have used it.
The hub of your business, tone? Transparency, simplicity, ease to check out your other social profiles
Mail chimp
AirAsia is well-known for having an active presence in social media and blogging, to forge a close relationship with customers. Unlike any other corporate blogs, the folks there put themselves into the shoes of a typical blogger, publishing journals of their culture and working lives. I would say it looks more like a personal blog, with the use of rich multimedia such as photos and videos.What’s interesting is that they give their readers the opportunity to submit guest posts, and encourage them to write about their experiences on trips to countries they have recently been to.This type of informal style of corporate blogging can easily gain “sticky” readers, who will likely become potential customers.
where your customers provide feedback for future product development. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5870/4-Ways-to-Make-Your-Corporate-Web-Site-More-Social.aspx#ixzz1LjePxhJb
Lots of traffic/eyeballs, a place people go often, open to message,Sponsored articles, ads, articles etc- A lot of info, clutter,
pros: educational, funny, unusual videos, for all taste, awareness marketing cons: world can see your personal videos, some questionable content, but it is moderated quickly
pros, share documents, presentations, expertise with the world, google friendly cons: people may copy your ideas
pros: promote yourself professional life, increase your network, share expertise, utilize network, research tool, private, con: small network, slow linking process, less interactivity http://www.wordstream.com/blog/ws/2011/03/22/facebook-vs-linkedin