The document discusses the evolution and importance of social media, highlighting its rapid growth compared to traditional media and its role in transforming consumers into content producers. It emphasizes the benefits of social media for businesses, including marketing, community engagement, and customer service, while urging organizations to integrate social tools within their broader marketing strategies. The document concludes by encouraging businesses to develop a social media plan, engage with their audience, and utilize various platforms to enhance their reach and influence.

1. SOCIAL The Internet.

2. The Internet is big. Years it took to reach a market audience of 50 million Radio 38 years

3. The Internet is big. TV 12 years Years it took to reach a market audience of 50 million

4. The Internet is big. Internet 4 years (Facebook, 50m, 2 years) Years it took to reach a market audience of 50 million

5. 0

6. Social Media Websites

7. What Is Social Media? Media and websites designed to be grown, supported and used through social interaction. Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many) . It transforms people from content consumers into content producers .

8. Why Use Social Media? 27 Million in October 2009 300 Million Users 924 Million unique visitors per year

9. 80% Of Americans Use Social Media Tools & Websites monthly over Forums – Blogs – Networking sites – Reviews – Surveys – Wikis – Video sites Why Use Social Media?

10. Why Use Social Media? > It’s FREE, but you must invest time .

11. Why Use Social Media? > Build Connections & Network No event needed, no walls to stop you. General Public Clients / Consumers Small Business Owners Organizations & Non-profits

12. Why Use Social Media? > To Listen & Learn There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.

13. Why Use Social Media? > To Market, Show Expertise & Transparency In sharing your own ideas, experience and expertise, you build your own network. Social media allows a broadcast medium for you to communicate & market. Promote your own web or blog content Announce new services / products Offer specials or promotions Provide visibility into your operation

14. The Value Of The Tool It’s not a silver bullet, it’s how you use it.

15. How Can A Bank Use SM? Be different Be human Be a resource Show community Promote local events Educate Non marketing speak Introduce staff Care Don’t talk all biz Have personality Help Answer questions Make connections Offer links

16. > Becoming the home page of Americans Connect, Network & Share Non-profits & many small businesses have fan pages Your friends, family, acquaintances, past co-workers, clients Bring a professional tone Share links, photos, community, services, experience You can also create a fan page for your business

17. Post & share photos of community expos, events, youth sports teams you sponsor, parades and more. CREATE conversation.

18. Post & share your PRESS RELEASES online. Post to your website or blog. Promote on your Facebook page

19. > A Tweet is a short (140 character) message Connect, follow & interact with anyone, anywhere Peers, industry, news, celebrity, businesses Micro-blogging conversations, links, tags No, it’s not just this >

21. > Big Business Use: Customer Service Tools to monitor the conversation & interact

22. > Small Business Use Marketing & PR Interact with customers, Tweet offers, show the personality or transparency of their business.

23. > News & Org’s Use It To Connect Instantly It creates a tighter timeframe (real-time) and relationship with the audience.

25. How Can A Bank Use Twitter? Have a voice on the channel Transparency / Fish Bowl Promote website, blog, other media Customer service, answer questions Identify area small businesses Learn from others Integration with other marketing efforts

26. My Experience With Twitter: Access to other great industry minds Interaction with local & regional people Interaction with national media editors, business leaders, Hall Of Famers Leads & prospects Sales – Over $50k in closed business in last year

27. A flexible, open format to show the vibe of your bank Display your expertise Elaborate on your offering Case studies, examples of services/relationship at work Industry news Benefits: More content, SEO, more human, relevant, feeds & subscriptions Business Blogging

28. Blog about your clients. Blog about doing business with them, their services. Blog about how you served them. Links, SEO, Buzz, Expertise Business Blogging

29. Business Blogging A Blog makes a great target/hub for all of your social media efforts and even traditional marketing

30. An Integrated Approach Social media should not be isolated or stand alone. Integrate all of your marketing tools to work TOGETHER and even pass through each other.

31. Influencers Social Media is full of them. Content Producers: They are Tweeters, Bloggers, highly social, willing to link, talk about and contribute. They communicate and market for you.

32. The Conversion Funnel Traditional – Website – Social Media Enter – Submit – Fan – Follow Interact – Details – Pulse CONVERSION online or off

33. Social Media Is Mobile Smartphones, iPhones, Blackberry's and more all have applications and features for Facebook, Twitter & YouTube

34. They key is in how you use the tools .

36. INTERACT= If you’re not willing or wanting to be SOCIAL, then avoid social media. It’s always best to listen first The masses are not waiting to hear from you Establish trust with your developing audience Set your goals and work towards them

37. Involve Your Staff, Especially Those That Are Interested They might already be on Twitter, FB & “get it” They can influence others to FAN you on FB They are font line employees with knowledge and customer service skills to share

38. Social Media FEAR Is it safer to stay out of the room? Remember the fears of automation, computers, the internet? Social Media is here to stay & will evolve. Having a plan offers control

39. Social Media Steps Find Your Voice Establish a goal (relationship, promotion, sign-up) Pick your tools(s) Listen, engage, interact, Review, rinse, repeat

40. Thank you!

41. Aaron Weiche [email_address] Twitter: @AaronWeiche Connect with me on LinkedIn and Facebook www.FiveTechnology.com & www.FiveTechnology.com/blog