Social Networking 201: Engaging Learners and Professional Networking with Twitter
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Presentation from the Generalists in Medial Education with Larry Hurtubise (@hur2buzy) Kristina Dzara (@KristinaDzara) Elissa Hall (@erhall1) Nicholas Kman (@DrNickKman) and Justin Kreuter (@kreutermd)
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Social Networking 201: Engaging Learners and Professional Networking with Twitter
- 3. Social Networking 201: Engaging Learners and Professional Networking with Twitter Larry Hurtubise @hur2buzy Kristina Dzara @KristinaDzara Elissa Hall @erhall1 Nicholas Kman @DrNickKman Justin Kreuter @kreutermd 11/10/16
- 4. Practice Points 12 Tips w/ @Kind4Kids Tweet #TGME16 Follow @GeneralistMedEd
- 5. Anatomy of a Tweet Tweet #TGME16 Follow @GeneralistMedEd
- 6. DEVELOP YOUR DIGITAL IDENTITY Tweet #TGME16 Follow @GeneralistMedEd
- 7. Develop Your Digital Identity @Name Tweet #TGME16 Follow @GeneralistMedEd Profile
- 8. Keep Current & Curate Tweet #TGME16 Follow @GeneralistMedEd
- 9. Engage & Collaborate Tweet #TGME16 Follow @GeneralistMedEd
- 10. Tweet #TGME16 Follow @GeneralistMedEd Build Your Brand
- 11. Build Your Brand Tweet #TGME16 Follow @GeneralistMedEd
- 12. Build Your Brand Tweet #TGME16 Follow @GeneralistMedEd
- 13. Reflect & Thank Tweet #TGME16 Follow @GeneralistMedEd
- 14. Risk vs Reward Tweet #TGME16 Follow @GeneralistMedEd
- 15. Build Your Network • Follow @GeneralistMedEd • Post a Tweet & Use #TGME16 • Do not know what to Tweet? Let us know you are: Fostering Change in #MedEd at @GeneralistMedEd #TGME2016 Tweet #TGME16 Follow @GeneralistMedEd
- 16. CASE 1 | USING TWITTER AT CONFERENCES Tweet #TGME16 Follow @GeneralistMedEd
- 17. Using Twitter at Conferences • Twitter more and more common! • Use to engage, participate, receive conference information • Know the organization’s handle and conference hashtag Tweet #TGME16 Follow @GeneralistMedEd
- 18. • Follow • Post, respond, tag, and ask • Tweet a few times per day • Retweet useful information • Connect to resources • Tweets with pictures • Remember your audience(s) Tweet #TGME16 Follow @GeneralistMedEd Using Twitter at Conferences
- 19. Using Twitter at Conferences • Intl Conference on Residency Education • #ICRE2016 • Symplur.com Tweet #TGME16 Follow @GeneralistMedEd
- 20. Time to Tweet! • Pair-Up • Construct a tweet about the conference, this session, your upcoming session, or your work in #MedEd. • TGME: @GeneralistMedEd Hashtag: #TGME16 @hur2buzy @KristinaDzara @erhall1 @DrNickKman @kreutermd Tweet #TGME16 Follow @GeneralistMedEd
- 21. CASE 2 | TWEETING YOUR CLASSROOM Tweet #TGME16 Follow @GeneralistMedEd
- 22. Nick Tweet #TGME16 Follow @GeneralistMedEd
- 23. An On-Line Curriculum Tweet #TGME16 Follow @GeneralistMedEd
- 24. Twuffer for Lecture Pearls Tweet #TGME16 Follow @GeneralistMedEd http://www.twuffer.com/
- 25. Tweet #TGME16 Follow @GeneralistMedEd
- 26. http://www.slideshare.net/?ss Tweet #TGME16 Follow @GeneralistMedEd
- 27. CASE 3 | TWEETCHATS Tweet #TGME16 Follow @GeneralistMedEd
- 28. TWEETCHATS Tweet #TGME16 Follow @GeneralistMedEd
- 29. Tweet #TGME16 Follow @GeneralistMedEd
- 30. Tweet #TGME16 Follow @GeneralistMedEd
- 31. Tweet #TGME16 Follow @GeneralistMedEd
- 32. Tweet #TGME16 Follow @GeneralistMedEd
- 33. Tweet #TGME16 Follow @GeneralistMedEd
- 34. Tweet #TGME16 Follow @GeneralistMedEd
- 35. Tweet #TGME16 Follow @GeneralistMedEd
- 36. Tweet #TGME16 Follow @GeneralistMedEd
- 37. Tweet #TGME16 Follow @GeneralistMedEd
- 38. Tweet #TGME16 Follow @GeneralistMedEd
- 39. Tweet #TGME16 Follow @GeneralistMedEd
- 40. NEXT STEPS & QUESTIONS Tweet #TGME16 Follow @GeneralistMedEd
- 41. Thank you Larry Hurtubise @hur2buzy & hurtubise.1@osu.edu Kristina Dzara @KristinaDzara & kristina_dzara@hms.harvard.edu Elissa Hall @erhall1 & hall.elissa@mayo.edu Nick Kman @DrNickKman & nicholas.kman@osumc.edu Justin Kreuter @KreuterMD & kreuter.justin@mayo.edu Tweet #TGME16 Follow @GeneralistMedEd
- 42. SLIDES TO REMOVE???? #TGME16 @GeneralistMedEd
- 43. Pre/Post conference – panelists will create a YouTube video “The Anatomy of a Tweet” Justin #TGME16 @GeneralistMedEd
- 44. Resources • http://www.wirebuzz.com/10-tips-to- dominate-twitter-at-conference/ • SHOULD we have a handout? I put one in the box that I used before, we can adapt if we like. Tweet #TGME16 Follow @GeneralistMedEd
- 45. Medical Education Case I strategies for using Twitter at conferences (20 Minutes) Kristina • Panelists will share strategies used to create a community of inquiry via Twitter • Participants will practice tweeting photos and comments from a professional conference • Participants will discuss the benefits and obstacles to leveraging social media to build a national reputation Tweet #TGME16 Follow @GeneralistMedEd
- 46. Medical Education Case II tweeting your classroom (20 Minutes) Nick • Panelists will share experiences used to engage learners in medical education • Participants will design learning activities that include tweeting to encourage active learning • Participant tweet pearls they have learned panelists like it. @hur2buzy @KristinaDzara @erhall1 @DrNickKman @kreutermd Tweet #TGME16 Follow @GeneralistMedEd
- 47. Medical Education Case III Tweetchats: tapping the chatter on Twitter (20 Minutes) Justin • Panelists will share experience facilitating Tweetchats • Participants will share their experiences with Tweetchats and their impact – Justin you are a master of gently redirecting an your thoughts on etiquette would be valuable @hur2buzy @KristinaDzara @erhall1 @DrNickKman @kreutermd Tweet #TGME16 Follow @GeneralistMedEd
Editor's Notes
- Approximately, how often do you use Twitter? https://www.polleverywhere.com/multiple_choice_polls/Jd6yT8XuJ16Z0dV
- What is 1 thing you want to learn during today's session? https://www.polleverywhere.com/free_text_polls/zz0CdpAlX0wZvkb
- We will use the practice points to frame our discussion, may not go in the same order. Highlight Anatomy of a tweet
- Demonstrate Twitter Handle and Profile Options (I have aboutme and you have included @ and #) Think about your purpose Elissa I like how you are thinking – important to show different options for profile options. Your about me page looks great. I included the hashtags and handles because if you search the hashtag, you can click ‘accounts’ and see who else has included those in their profile. One way to identify people like you to follow, network. Optimize your Twitter bio. Users who want to find out more about you will inevitably visit your Twitter bio. Make sure it’s professional, complete and that it does a great job of representing you and your field.
- Discuss Following & lists Follow to get followed
- Discuss developing a tweet to engage a community – social discussion Discuss mentions, retweets, and # . Use links, handles, or images in your tweets – gets more RTs! I haven’t done this but you can pin an eye-catching tweet to the top of your page – one that has a lot of engagement like likes and RTs and is very in your field– so when people check out your profile, they see that you engage with followers. If you have something really worthwhile to tweet, you can tweet it twice over a few days. Or if someone QTs it, you can RT their QT. Reply to questions, or reply / rt if you are tagged in someone else's tweet. Reply to others’ questions. Tag others in tweets. I used to be afraid – not really anymore. If ppl are on twitter, they know it is just a bit of shameless promotion. So trey appreciate if you post – great article in @Journalof GME by @VIPmeducator regarding duty hours restriction #MedEd. It’s a ball that keeps rolling. Think about how twitter works. You get one follower, you tweet, they like or retweet, you get another follower. Now do that over and over, - it’s like a ball rolling down a hill collecting moss. So don’t get disappointed if you feel like it’s going slow. Don’t get frustrated. Elissa, what do you think about my additions? 1st one shows that other organizations/profiles tag us, yours shows engagement from a webinar, and 3rd demonstrates engaging with ‘big names’ in the field – don’t’ be afraid to engage – if they are on twitter, they are ok with it. What do you think? LIKE!
- Some examples of building national reputation. I wrote an article and then tweeted it out. I then got to be on NPR with Ann Fisher. I then got asked to write more articles. Just an example. Don’t need to show, but I thought it was a good one.
- Use metrics to analyze Also with metrics (and maybe this is more for conference tweeting), many conferences and tweet chats index their hashtags under symplur. Can see who else engages, and who is an influencer. Are you following them? Maybe you should be! Also a good way to see your engagement. Thank people
- Great Slide! What is the risk vs reward of tweeting? It’s your choice to engage or not – but should align with your purpose. I tweet strictly professional. Twitter is very likely at the early majority stage for academic medicine – worth it to get on it now, later or never? Always tweet professional! Don’t engage in cattiness – ok not to respond to hecklers. Account settings Know your organization’s social media policy HIPPA
- Thinking about a strategy to engage people in to define how they may do this. Engage them in some Twitter Activity with the time they have remaining (follow TGME, etc.) – something simple We get them following TGME first and then from they can follow each other or other organizations @aamc @harvardmacy @acgme from there. Elissa will log into the TGME account and ask Larry to start following people immediately - sneaky! Elissa I like this, smart. We will challenge them to follow one or more of their neighbors and maybe tag them in a post.
- Post, respond, tag: Don’t be afraid! Ok to tag presenters, conference leadership. Reciprocity/Likeability. Tweet/retweet useful information – summarize what you learned. I tweet things I think would be of interest to my followers. If you were reading your tweet, would you be interested? Connect to prior learning, resources: engage by tweeting additional articles, references of interest. As an example, attend a session on CBME and have a great CBME reference? Share and tag the session presenter. At a conference, it’s easy to forget that you aren’t just talking to the conference attendees. You actually have three distinct audiences: Prospects attending the conference Prospects who couldn’t attend the conference Influencers who can help you meet new prospects after the conference
- Use ICRE as an example. Look at these analytics! Check symplur to see who’s tweeting under the hashtag – good people to follow
- All facilitators will walk around, offer help to people. Be sure to tag the conference hashtag, that’s the #1 thing. Can also tag facilitators, conference handle, #MedEd
- Curriculum Article Twuffer Pearls Slide Share Quoted from twitter
- Twuffer allows the Twitter user to compose a list of future tweets, and schedule their release. http://www.twuffer.com/
- Describe live tweeting and tweeting pearls using Twuffer.
- http://www.slideshare.net/?ss
- Last slide with all 5 presenters info. Since you made these 2 would it be hard to make the others? I used them for a different presentation and happy to make all if people are cool with it