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Anesthesia & Social media

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Ronald George
Ronald George

Grand rounds at the University of Manitoba

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@Ron_George#AnesGR Getting social… Anesthesia & Social Media Ronald B. George, MD FRCPC Professor - Dalhousie University rbgeorge@dal.ca
@Ron_George#AnesGR DISCLOSURE: I have no financial relationships with commercial support to disclose.
SOAP 2020 Halifax
@Ron_George#AnesGR Learning Objectives 1. Describe the platforms of social media necessary for Anesthesiologists to be engaged 2. Demonstrate the value of #socialmedia to Anesthesiogists 3. Highlight some tips for Anesthesiologists to get social !
@Ron_George#AnesGR Anesthesia Tweeters
@Ron_George #OAA3dc2017@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George #OAA3dc2017@Ron_George#AnesGR MedicineSocial
@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George#AnesGR Pew Research Center - pewinternet.org 68 35 29 24
@Ron_George#AnesGR Pew Research Center - pewinternet.org Twitter Users by Age 45% 32% 28% 14%
@Ron_George#AnesGR Facebook Instagram Twitter 29% 18% 10% 25% 21% 17% 46% 60% 74% Daily Weekly Less Often Daily Usage
@Ron_George #OAA3dc2017@Ron_George#AnesGR
@Ron_George #OAA3dc2017@Ron_George#AnesGR
@Ron_George#AnesGR Facebook Instagram Twitter Pintrest SnapChat WhatsApp Tumblr 0 40 80 120 160 Millions of users
@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George#AnesGR @womenMDinAnesth
#OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
#OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
#OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
#OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
#OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
#OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
@Ron_George#AnesGR Diversity of opinion leads to higher quality work
@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George #OAA3dc2017@Ron_George#AnesGR • Be original • 280 characters is the limit not target • Photos average a 35% boost in Retweets • Videos get a 28% boost • Including a number receives a 17% bump in retweets • Handles & Hashtags receive a 16% boost https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
#
@Ron_George#AnesGR
@Ron_George #OAA3dc2017@Ron_George#AnesGR https://unionmetrics.com/blog/2010/04/understanding-twitter-reach-vs-exposure-with-tweetreach/
@Ron_George #OAA3dc2017@Ron_George#AnesGR Metcalfe's law …value of a network is proportional to the square of the number of connected users
@Ron_George #OAA3dc2017@Ron_George#AnesGR Value Number of People Critical Mass
@Ron_George#AnesGR Braithwaite, J. (2016). Implement Sci, 11(1), 19.
@Ron_George #OAA3dc2017@Ron_George#AnesGR Doctor A’s Twitter network Doctor B’s Twitter network
@Ron_George#AnesGR "Twitter is an underused means of journal communications" Neurocritical Care 2016 Dec 13
Medical Journal Editor in Chief John Q Public #AnesJC
@Ron_George#AnesGR
@Ron_George #OAA3dc2017@Ron_George#AnesGR Allen et al. PLoS One 2013;8(7)
@Ron_George #OAA3dc2017@Ron_George#AnesGR Allen et al. PLoS One 2013;8(7)
@Ron_George #OAA3dc2017@Ron_George#AnesGR Baan CC. Transplantation 2017;101:8–10. 3×
@Ron_George #OAA3dc2017@Ron_George#AnesGR Eysenbach G. JMIR 2011;13(4)
@Ron_George#AnesGR Xia F, et al (2016) PLoS ONE 11(12)
@Ron_George#AnesGR
@Ron_George #OAA3dc2017@Ron_George#AnesGR
@Ron_George #OAA3dc2017@Ron_George#AnesGR
@Ron_George#AnesGR
Cabrera et al. J Grad Med Ed: 2017;9:421-425.
@Ron_George #OAA3dc2017@Ron_George#AnesGR #Anesthesia
@Ron_George #OAA3dc2017@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George#AnesGR
@Ron_George#AnesGR • Connection • Stimulation • Validation • Contribution • Extension
@Ron_George#AnesGR #1 Tips for the #Anesthesiologist
@Ron_George#AnesGR #1 Tips for the #Anesthesiologist
@Ron_George#AnesGR #2 Tips for the #Anesthesiologist
@Ron_George#AnesGR #3 Tips for the #Anesthesiologist
@Ron_George#AnesGR #4 Tips for the #Anesthesiologist
@Ron_George#AnesGR #5 Tips for the #Anesthesiologist
@Ron_George#AnesGR #5 Tips for the #Anesthesiologist
@Ron_George#AnesGR #5 Tips for the #Anesthesiologist
@Ron_George#AnesGR #5 Tips for the #Anesthesiologist
Be civil to all, sociable to many, familiar with few, friend to one, enemy to none

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