Gravity Summit Daphne Hart, Red Cross

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3rd Annual Gravity Summit at UCLA

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Gravity Summit Daphne Hart, Red Cross

  1. 1. hi. welcome to American Red Cross social media.
  2. 2. Listen
  3. 4. philosophy: to empower people to get help and give help help people prevent, prepare for, and respond to emergencies with social media
  4. 5. here’s some of our official social media stuff Blog   l  Twitter   l  Facebook   l  DisasterNewsroom   l  Flickr   l  YouTube   l  Good2Gether   l  LinkedIn   l  SocialVibe   l  Ammado
  5. 7. this guide is not just for communicators and marketers it’s for anyone who: spends time online and is a Red Crosser
  6. 9. Text Haiti Donation Spikes News of the Haiti earthquake spread rapidly Larry King Live Special American Idol Super Bowl NFL Playoff Games Spikes spurred by social media, news, broadcast promotions Sábado Gigante Telethon
  7. 10. Within days of the earthquake Text Haiti to 90999 was everywhere.
  8. 11. <ul><li>Accessibility </li></ul><ul><li>Easy to promote </li></ul><ul><li>Affordable </li></ul><ul><li>Immediate </li></ul><ul><li>Legitimacy </li></ul><ul><li>Every Marketing Channel Used </li></ul><ul><li>Social Media </li></ul>Why It Worked
  9. 12. When Twitter Accounts Collide @PatrickSallee @NadiaCP @00dawn @RobinParker @TheBaileyBrand @wharman @riaglo @infobabe @your_mssunshine @NealDenton @SiobhanK524 @danelle @MarthaCarlos @allierose @kristianakocis @deirby @sweenyj @DaphneHart @MOinkslinger @erincounihan @BritishPat @jonlode
  10. 14. How We Handled #GettngSlizzerd
  11. 15. The Response
  12. 16. <ul><li>Subject </li></ul><ul><li>Timing </li></ul><ul><li>Honest </li></ul><ul><li>Humor </li></ul><ul><li>Transparent </li></ul><ul><li>Authentic </li></ul>
  13. 17. Questions? Daphne Hart Marketing and Public Affairs American Red Cross of Orange County [email_address] (714) 481-5375 <ul><li>A case study in online reputation management http://michellegoodall.posterous.com/a-case-study-in-online-reputation-management </li></ul><ul><li>How to avoid a social media fiasco http://claresiobhanpr.wordpress.com/ </li></ul><ul><li>Here’s To #gettngslizzerd with the With The Red Cross http://www.dogfish.com/community/blogfish/members/mariah/heres-to-gettngslizzered-with-the-red-cross.htm </li></ul><ul><li>Twitter goof turns into a bonus for Red Cross, Dogfish Head http://www.timesonline.com/blogs/twitter-goof-turns-into-a-bonus-for-red-cross-dogfish/article_af4e17b8-3a11-11e0-adb6-0017a4a78c22.html </li></ul><ul><li>Making Dogfish Into Lemonade http://salesandmarketingmashup.com/2011/02/17/dogfish-american-red-cross/ </li></ul><ul><li>Red Cross Does PR Disaster Recovery on Rogue Tweet http://mashable.com/2011/02/16/red-cross-tweet/ </li></ul><ul><li>The American Red Cross came to its own aid Wednesday http://mashable.com/2011/02/16/red-cross-tweet/ </li></ul><ul><li>Social Media crisis management done right http://www.memberclicks.com/blog/2011/02/17/social-media-crisis-management-done-right/ </li></ul><ul><li>From #gettngslizzerd to Getting Donations http://philanthropy.com/blogs/social-philanthropy/from-gettngslizzerd-to-getting-donations-red-cross-capitalizes-on-twitter-gaff/27936?utm_source=twitterfeed&utm_medium=twitter </li></ul><ul><li>There are many ways the Red Cross could have http://twitter-fail.com/2011/02/16/a-class-act/ </li></ul><ul><li>A Twitter emergency for the Red Cross http://leanneforshawjones.com/2011/02/17/an-twitter-emergency-for-the-red-cross-a-lesson-in-crisis-comms-for-the-world/ </li></ul><ul><li>The Red Cross’s Accidental Drunk Tweet is Adorable http://blogs.villagevoice.com/runninscared/2011/02/the_red_crosss.php </li></ul>

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