This document discusses how to challenge stereotypes through social media. It provides statistics on social media usage and outlines strategies for chapters and individuals to create a positive social media presence. This includes developing a content calendar, posting about values and accomplishments, engaging in positive campaigns, and addressing issues transparently. Managing personal and chapter social media strategically can help improve an organization's image and challenge common stereotypes.

1. Before
 Video:
http://www.youtube.com/watch?v=GGMgxPkKvPU
#ChallengeStereotypes

2. Learn How YOU Can Challenge
Greek Stereotypes, One Tweet at
Time
BY: JENNY KAY POLLOCK
AND
KATIE JOHNSTONE
@JENNYKAYPOLLOCK
@JOHNSTONE_KATIE
#CHALLENGESTEREOTYPES
#AFLVCENTRAL
#ChallengeStereotypes

3. Who’s Social?
 Stand up if you have…
@johnstone_katie

4. Did You Know?
 57 % of all adults and 73 % of 12 to 17 year olds in the
U.S. use Facebook
 1.25 billion+ Facebook users
 92% of retweets are based on interesting content
 46% of U.S. social media users now access platforms
such as Twitter and Facebook via their mobile phone
@johnstone_katie

5. Social Media Users by Platform
1,150
500
500
238
130
Facebook
Twitter
Google +
LinkedIn
70
Instagram
Pinterest
@jennykaypollock

6. SMS Text Poll
 What are the stereotypes about Greeks on your
campus?
 Text 645303 and your answer to 37607
 http://www.polleverywhere.com/free_text_polls/W
c0UJnncP0b8P8H
@jennykaypollock

7. Video
 https://www.youtube.com/watch?v=be3JM-fg4uE
#ChallengeStereotypes

8. Video
 https://www.youtube.com/watch?v=brenYHCxaCo
#ChallengeStereotypes

9. Video Process Questions
 What stereotypes were identified by the group and
the videos?
 Did the videos bring up any different stereotypes?
 How did these stereotypes make you feel?
#ChallengeStereotypes

10. Chapter Communication Affects Stereotypes
 Image and recruitment tool
 Reach PNMs, parents, alumni (fundraising) and
administrators
 Always show the GOOD!
@johnstone_katie

11. Chapter Communication Tools
 Press Releases
 Social Media Content Calendar
 Hootsuite
@jennykaypollock

12. Social Media Content Calendar
@jennykaypollock

13. Hootsuite – Publisher
@jennykaypollock

14. Personal Communication Affects Stereotypes
 What you say displays your values
 You are your last 10 tweets
 What you say defines your personal brand
@jennykaypollock

15. Tweetable Moment
@johnstone_katie

16. Is My Post Okay?
 Would your organization’s founders be proud to see
what you put on your personal/chapter social media?
 Would your national organization RT it?
 What does your organization value?
 What do you value?
@johnstone_katie

17. Tweetable Moment:
@johnstone_katie

18. Values Based Posts
 Example: “So proud of our Greek community for
raising funds toward childhood cancer, love is all you
need” #love #chaptername
@johnstone_katie

19. Let’s Tweet About It!
 Group: Create a values based Tweet, Facebook
post, or Instagram
 Use #ChallengeStereotypes
 Tweets will be reviewed in the big group!
@jennykaypollock

20. Review
 http://visibletweets.com/
 http://ChallengeStereotypes.tweetwally.com/
 www.twitter.com
#ChallengeStereotypes

21. Eliminate Negative Content
 If you don’t want the newspaper publishing bad
things about you and you don’t want people to think
bad things about you then don’t do bad things.
 What to do when something bad happens:
Contact your national organization immediately
Follow any policies and procedures
Be transparent
@johnstone_katie

22. Tweetable Moment
@jennykaypollock

23. Chapter Best Practices
 Birthday shout outs
 Member of the week
 Man or Woman of Character (Monthly)
 RT other chapter’s philanthropy events
 Live tweet campus and community events
 Founder’s Day shout outs
@johnstone_katie

24. Jump Start Your Content Calendar
 Think of your chapter calendar for the next few
weeks
 Begin writing some positive values based posts and
tweets for your chapter and for your personal
account
@jennykaypollock

25. Personal Best Practices
 RT valuable things (Huffington post study tips) as




opposed to Friday nights out drinking
Tweet about the GOOD that you are doing (volunteer
hours/study hours/philanthropy events)
Get involved in positive Greek campaigns like
National Badge Day
Don’t be involved with TFM and TSM
Follow the golden rule
@jennykaypollock

26. Positive Greek Campaigns
 International Badge Day - Monday, March 3, 2014
 Ritual Celebration Week - March 2-8, 2014
 National hazing prevention Week - September 2014
 Character Counts! Week - October 19-25, 2014
 Alcohol awareness week - October 19-25, 2014
 Hazing Prevention Week - TBA
@jennykaypollock

27. Make A Difference
 Encourage others to do the same
This power point is on Slide Share, show it to
your campus and your chapter!
 Have 1:1 conversations to hold other accountable and
to explain to them how they can make a difference
one tweet at a time.
@johnstone_katie

28. Resources
 This presentation - Slide Share link
 www.hootsuite.com
 Content Calendar Template - http://bit.ly/1ka2Huo
 Google Calendar or Word Calendar – Content
Calendar
 TweetDeck
https://about.twitter.com/products/tweetdeck
 Google Alerts
#ChallengeStereotypes

29. After
 Video: http://youtube.com/watch?v=LJecXgC6H28

30. Contact Information
 Jenny Kay Pollock
 Katie Johnstone
@jennykaypollock
952-913-0293
Jenny.pollock338@gmail
.com
 @johnstone_katie
973-985-6619
kjohnstone13@gmail.com
#ChallengeStereotypes