SearchCon 2016 | Data Talks, We Listen with Britney Muller

@BritneyMuller 1
Data Talks, We Listen
Pryde Marketing

@BritneyMuller 3
1. Listening To Data
2. Parallel Thinking
3. CRO & Content: Pivot or Die
4. Case Study
5. Actionable Takeaways
Big Take Away: Out Care Your Competition!

@BritneyMuller 4
Listening To Data

@BritneyMuller 5
“The future belongs to the data ninjas,
analysts and scientists. 90% of the world’s
data has been created in the last 2 years...”
- Jeremy Waite

@BritneyMuller 10
Parallel Thinking
And Statistical Analysis Drives Data

@BritneyMuller 11
Ford was built on parallel thinking

@BritneyMuller 12
CRO & Content Marketing
Content is changing rapidly!

@BritneyMuller 13
74% Of All Internet Traffic In 2017
Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

@BritneyMuller 14
84% Of All Internet Traffic In 2018
Will Be Video

@BritneyMuller 16
Video Size Matters

@BritneyMuller 17
540px X 400px

@BritneyMuller 18
Increase Play Rate By 19% With A Color Change

@BritneyMuller 19
Customizing Video Thumbnails Can
Increase Play Rate By 38%
Pro Tip: Always use audio!!! G is transcribing video audio and using for knowledge graph, indexing, etc.

@BritneyMuller 21
What Are You Target Markets
Looking For In Different Stages Of
Acquisition?

@BritneyMuller 22
Cosmetic Medical Procedure
Candidates Only Search For 2
Things Before A Consultation.

@BritneyMuller 24
We Are
Drowning In
Information…
But Starved For
Knowledge

@BritneyMuller 26
“The greatest value of a
picture is when it forces us
to notice what we never
expected to see.” -John
Turkey

@BritneyMuller 27
This is where D3, SVG, Javascript, Tableau, python, igraph, etc. all
come into play!

@BritneyMuller 29
Foundational
Data
You wouldn’t build a house without a foundation.
So, why build a website without research?
Photo: http://www.american-waterworks.com/wp-content/uploads/2014/12/foundation-repair-minnesota.jpg

@BritneyMuller 30
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aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend erit in voluptate velit esse
cillum. Lorem sipsum dolor set amet.
BRAUMGroup
Presentation Title Name

@BritneyMuller 32
You don’t need to know
code to do this!!!

@BritneyMuller 37
Out Care Your Competitors

@BritneyMuller 38
Big Data: What It Doesn’t Tell You
Case Study

@BritneyMuller 45
Actionable Take Aways
Tools of the trade

@BritneyMuller 46
Do you provide clients with monthly
GA Reports?

@BritneyMuller 47
GA Custom Reports Hack
Build a custom dashboard to set and forget

@BritneyMuller 51
74% will abandon a
mobile site if it takes
more than 5 seconds
to load.
74%

@BritneyMuller 52
Make your website 68% faster with one line of code!

@BritneyMuller 53
Pre-resolve DNS hostnames for links later in the
page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>
Initiate early fetch for current navigation links
(Chrome):
<link rel=”subresource” href=”/javascript/myapp.js”>
Prerender page in background for future
navigation (CTA!):
<link rel=”prerender” href=”//example.com/call-to-action.com”>

@BritneyMuller 54
Which image is compressed by -65%?!?

@BritneyMuller 57
b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b

@BritneyMuller 60
Gregory Ciotti @- Kiss Metrics: https://blog.kissmetrics.com/eye-tracking-studies/

SearchCon 2016 | Data Talks, We Listen with Britney Muller

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