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Social Networking and Twitter in Medical Education

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Discuss, Develop and Demonstrate strategies for leveraging social media networking sites (twitter) for dissemination of scholarly work and medical education
Compare and contrast the features and benefits of social media networking sites for development of a national reputation.
Use basic feature of Twitter like #, and @, as well as deleting tweets to best harness the potential reach of your profile, expand your social network, and develop a national reputation

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Social Networking and Twitter in Medical Education

  1. 1. ………………..…………………………………………………………………………………………………………………………………….. Social Networking and Twitter in Medical Education Larry Hurtubise MA, @hur2buzy Nick Kman MD @DrNickKman David Stukus MD @AllergyKidsDoc Diane Lang @MomoFali
  2. 2. ………………..……………………………………………………………………………………………………………………………………..
  3. 3. ………………..…………………………………………………………………………………………………………………………………….. #learningoals • Discuss, Develop and Demonstrate strategies for leveraging social media networking sites (twitter) for dissemination of scholarly work and medical education • Compare and contrast the features and benefits of social media networking sites for development of a national reputation. • Use basic feature of Twitter like #, and @, as well as deleting tweets to best harness the potential reach of your profile, expand your social network, and develop a national reputation
  4. 4. ………………..…………………………………………………………………………………………………………………………………….. Practice Points • Identify and reflect upon your digital identity and your own goals • Observe and establish comfort first. Think, then contribute. • Lurk before you leap • Apply existing social media guidelines, and develop individual guiding principles • Use social media to disseminate evidence-based health information, enhancing public health • Engage, learn, teach, mentor: reflect on process • Tap into the power of a community and advance your academic productivity by expanding your professional network #12tips @Kind4Kids
  5. 5. ………………..…………………………………………………………………………………………………………………………………….. Identify and reflect on your digital identity and your own goals Observe and establish comfort first. Think, then contribute.
  6. 6. ………………..…………………………………………………………………………………………………………………………………….. #passion • What subject are you passionate about? • Who do you want to share that information with? • Who else is passionate about it?
  7. 7. ………………..…………………………………………………………………………………………………………………………………….. #hashtags and @usernames on Twitter • Use the hashtag symbol # before a relevant keyword or phrase (no spaces) – Hashtags can occur anywhere in the Tweet – Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. – Hashtagged words that become very popular are often Trending Topics. • Using hashtags correctly: – If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet – Don't #spam #with #hashtags. – Use hashtags only on Tweets relevant to the topic. Use an @username to mention someone in your Tweets
  8. 8. ………………..…………………………………………………………………………………………………………………………………….. Deleting a Tweet 1. Sign in to Twitter.com. 2. Visit your Profile page. 3. Locate the Tweet you want to delete. 4. Click the More icon (•••). 5. Click Delete Tweet. 6. Done! Your Tweet has been deleted. https://support.twitter.com/articles/18906-deleting-a-tweet#
  9. 9. ………………..…………………………………………………………………………………………………………………………………….. Tap into the power of a community and advance your academic productivity by expanding your professional network
  10. 10. Using Twitter to Create Your Personal Brand
  11. 11. ………………..…………………………………………………………………………………………………………………………………….. What’s in a Name? • @AllergyKidsDoc vs. @AsthmaKidsDoc • What’s taken? • What’s available? • What’s your message????
  12. 12. ………………..…………………………………………………………………………………………………………………………………….. What’s in a Profile? • Picture • Name • Professional affiliations • Location • Interests • Links to other sites – cross promotion!!
  13. 13. ………………..…………………………………………………………………………………………………………………………………….. Use social media to disseminate evidence- based health information, enhancing public health
  14. 14. ………………..…………………………………………………………………………………………………………………………………….. Why Should Health Care Experts Engage with Social Media?
  15. 15. ………………..……………………………………………………………………………………………………………………………………..
  16. 16. ………………..…………………………………………………………………………………………………………………………………….. Why Should Health Care Providers Engage with Social Media? • GOOD health info • Positive view of doctors • Significant insight • Trusted • Expert • Learn • Accessibility • Thought leaders • Forward thinkers
  17. 17. ………………..…………………………………………………………………………………………………………………………………….. Let’s Start with What NOT to Do • Do not discuss politics or religion – Too risky, will alienate a subset of your followers/friends • Do not send the same message over and over and over – People are really good at spotting spam and will RUN – Can promote yourself/content within reason • Do not leave your account unattended for long stretches of time • Don’t follow then unfollow once they follow you back • Before you hit ‘send’: Always remember – if you put something out there, the entire world can see it and it NEVER goes away
  18. 18. ………………..…………………………………………………………………………………………………………………………………….. Now What SHOULD You Do • Get involved! Join the conversation, even if it seems like no one is listening…they will soon enough • Start following others who you’d like to emulate • Post/Retweet content from others that you think your followers will find worthwhile – The content originator may notice and return the favor – Can copy and retweet as yourself or just retweet other’s posts • Makes you less ‘selfish’ • Engage with and thank those who follow or retweet your posts
  19. 19. ………………..…………………………………………………………………………………………………………………………………….. What Else Should You Do? • Schedule tweets/posts – Try different times of day/week – Can use analytics to help or judge for yourself • Stay current – Post messages about latest research – Comment on hot topics/media stories – Join live Twitter chats • Stay relevant – Develop your own voice – Pretend like the ‘plagiarism’ police are always watching • Provide content – Links to helpful and reputable sites – News articles – Journal articles/abstracts
  20. 20. ………………..……………………………………………………………………………………………………………………………………..
  21. 21. ………………..…………………………………………………………………………………………………………………………………….. Most Importantly… • Have FUN! • You’ll get out only what you put in • Develop new relationships with colleagues from around the world • If you choose, let your followers learn about you – Nothing wrong with getting personal – Patients may connect with you on another level if you have similar interests • Mix it up! – Pictures – Videos – Inspirational quotes
  22. 22. ………………..……………………………………………………………………………………………………………………………………..
  23. 23. ………………..…………………………………………………………………………………………………………………………………….. Engage, learn, teach, mentor: reflect on process
  24. 24. ………………..…………………………………………………………………………………………………………………………………….. Nick
  25. 25. ………………..…………………………………………………………………………………………………………………………………….. An On-Line Curriculum
  26. 26. ………………..…………………………………………………………………………………………………………………………………….. Twuffer for Lecture Pearls http://www.twuffer.com/
  27. 27. ………………..……………………………………………………………………………………………………………………………………..
  28. 28. ………………..…………………………………………………………………………………………………………………………………….. http://www.slideshare.net/?ss
  29. 29. ………………..…………………………………………………………………………………………………………………………………….. On Line Quotes…
  30. 30. ………………..……………………………………………………………………………………………………………………………………..
  31. 31. ………………..……………………………………………………………………………………………………………………………………..
  32. 32. ………………..…………………………………………………………………………………………………………………………………….. The Power of Social Media • Snake Bite or Knee Replacement?
  33. 33. ………………..……………………………………………………………………………………………………………………………………..
  34. 34. ………………..…………………………………………………………………………………………………………………………………….. #engage #learn #teach Activity • What questions do you have about engaging learners?
  35. 35. ………………..…………………………………………………………………………………………………………………………………….. Apply existing social media guidelines, and develop individual guiding principles
  36. 36. ………………..…………………………………………………………………………………………………………………………………….. Nationwide Children’s Hospital Social Media Policy & Training
  37. 37. Nationwide Children’s Hospital Social Media Landscape • Reach nearly 300,000 users (FB, Twitter, Instagram, Tumblr, Pinterest, Google+ and Periscope) • 13 service-line Facebook pages • 35 service-line or doctor-run Twitter accounts • 3 You Tube Channels • 2 podcasts • 2 blogs with more than 160 authors, most of whom are clinicians
  38. 38. ………………..…………………………………………………………………………………………………………………………………….. The Bad Side of Social Media
  39. 39. Monday: Comment made by staff member to parent Tuesday: Dad posts to Facebook about rude comment by staff member at NCH Tuesday: NCH exec sees post on Facebook after being shared by a friend Wednesday: Dad’s initial post is shared more than 10,000 times on Facebook Thursday: Story is picked up by media in Virginia and, internationally, in Ireland “Dad BLASTS Hospital for Rude Behavior” Friday: Post goes viral Saturday: Post has been shared or viewed more than 600Ktimes
  40. 40. Twitter Branding
  41. 41. What Do You Do With Negative Comments? - Timeliness - Take it offline - Elevate - Respond - Don’t feed the trolls
  42. 42. LinkedIn Branding
  43. 43. LinkedIn Summary Best Practices • First Person • Answer Three Questions 1. Tell us not what you do, but what you love about what you do. 2. How do you spend your work days? 3. When you aren’t working or spending time with your family, what do you like to do?
  44. 44. Additional Resources - http://www.nationwidechildrens.org/social-media - CME Module - http://www.pediacastcme.org/ - Twitter Guide for Physicians - LinkedIn Tips for Doctors
  45. 45. ………………..…………………………………………………………………………………………………………………………………….. Questions? Thank You

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