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Social Media Crisis Management

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Wendy Harman, Director of Social Media Strategy,
American Red Cross

The Chinese say that “crisis” is the combination of “danger” and “opportunity.” Learn
how the Red Cross successfully raised millions in response to catastrophes, and in
addition to tips on how to raise money online, Wendy will share insights on how to
use social media to manage a crisis, and how to empower people to get and give help
through social media.

Published in: Technology, Business
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Social Media Crisis Management

  1. 1. hi. welcome to American Red Cross social media.
  2. 2. Listen
  3. 5. philosophy: to empower people to get help and give help help people prevent, prepare for, and respond to emergencies with social media
  4. 6. here’s some of our official social media stuff Blog   l  Twitter   l  Facebook   l  DisasterNewsroom   l  Flickr   l  YouTube   l  Good2Gether   l  LinkedIn   l  SocialVibe   l  Ammado
  5. 8. this guide is not just for communicators and marketers it’s for anyone who: spends time online and is a Red Crosser
  6. 10. Text Haiti Donation Spikes News of the Haiti earthquake spread rapidly Larry King Live Special American Idol Super Bowl NFL Playoff Games Spikes spurred by social media, news, broadcast promotions Sábado Gigante Telethon
  7. 12. When Twitter Accounts Collide @PatrickSallee @NadiaCP @00dawn @RobinParker @TheBaileyBrand @wharman @riaglo @infobabe @your_mssunshine @NealDenton @SiobhanK524 @danelle @MarthaCarlos @allierose @kristianakocis @deirby @sweenyj @DaphneHart @MOinkslinger @erincounihan @BritishPat @jonlode
  8. 14. How We Handled #GettngSlizzerd
  9. 15. The Response
  10. 16. <ul><li>Subject </li></ul><ul><li>Timing </li></ul><ul><li>Honest </li></ul><ul><li>Humor </li></ul><ul><li>Transparent </li></ul><ul><li>Authentic </li></ul>
  11. 17. Thank you!

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