HIT Content Marketing Tip 6-18-15

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Karen Repoli

HIT tip for the week of 6-18-15: Different forms of content and which you should use in your marketing strategy.

Marketing

With the changing nature of the healthcare industry, OptumIT had to re-define itself to meet the new challenges facing UnitedHealth Group as well as the healthcare industry in general. With a catalog of healthcare related applications and state of the art datacenters, UHG decided to become the cloud of healthcare services. Offering all of its back-end services as commercialized products brought to the forefront the business need to understand and embrace Identity and Access Management. APIs, Identity, and analytics are the new normal. Gone are the days of trying to sell the value of web access management to the business, today we work with the business to create an Identity Provider framework to protect and facilitate UHG not moving to the cloud, but becoming the cloud for healthcare services.

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