In the world where business owners are striving to be at the peak of their sales target, the need to understand the impact of social media on selling has become imperative. Hence the need for this presentation
Presentation on impact of social media on marketingImoh Etuk
"The need for improving the level of marketing of your products has become necessary as everyone in the world of business keep craving for the best way and method to use. Social Media is becoming more powerful day by day for this purpose. It is based on these craving needs that, it has become imperative to be very exposed to the basics of Social Media and to learn the nitty-gritty of how you can use social media to increase your sales Return on Investment (ROV)" ~ Imoh Etuk
China is a very tough market to crack but I hope this presentation can provide some insights in developing your next campaign. Let's start a conversation
Erin O'Hara
Brand Strategist
Beijing, China
erin@methodcn.com
Multifamily Marketer's Guide to Content Creation AKA Blogging 101Holli Beckman
Staring at an empty content calendar can be intimidating. Here are the easy steps to determine what to write, when to publish, and how to promote content that will resonate with your prospective and current residents.
Social media marketing - Part 10 YouTubeTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Presentation on impact of social media on marketingImoh Etuk
"The need for improving the level of marketing of your products has become necessary as everyone in the world of business keep craving for the best way and method to use. Social Media is becoming more powerful day by day for this purpose. It is based on these craving needs that, it has become imperative to be very exposed to the basics of Social Media and to learn the nitty-gritty of how you can use social media to increase your sales Return on Investment (ROV)" ~ Imoh Etuk
China is a very tough market to crack but I hope this presentation can provide some insights in developing your next campaign. Let's start a conversation
Erin O'Hara
Brand Strategist
Beijing, China
erin@methodcn.com
Multifamily Marketer's Guide to Content Creation AKA Blogging 101Holli Beckman
Staring at an empty content calendar can be intimidating. Here are the easy steps to determine what to write, when to publish, and how to promote content that will resonate with your prospective and current residents.
Social media marketing - Part 10 YouTubeTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be.
Unsure as to where to begin with social media? Gloss Digital will give you 6 Social Media Tips to get you started and you can deliver relevant content, messages and offers to engage your audience, expand your reach and sell.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Social media is a great place to raise awareness for your brand, provided you know what you're doing. Otherwise, you'll be ignored or come across as spam. Here are some great tips on how to succeed at social media.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
4 Elements Of An Effective Social Media Marketing CampaignPopulizr
Launching successful social media marketing campaigns is essential for your business in digital marketing. However, very few succeed at that. Here are 4 key elements of every effective social media marketing campaign that you should take into account.
Content Strategy and Social Media: A Symbiotic RelationshipSuna Gurol
Presentation on Social Media for the Content Creation: The Power of Storytelling,
UW Certificate in Storytelling and Content Strategy course.
Feb. 24, 2015
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in February 2022. (Author: Amit Maurya)
12 Steps to Creating a Content and Social Media Strategy Before Product Launc...Richard Akhmerov
Find out the exact steps you need to take before a product launch. Learn to predict and increase the success of your launch by creating a specialized content and social media strategy.
This Slideshare guides you through the exact formula, from product adopters, to press releases, news sources, opt-in pages, syndicating content across media, videos, and most importantly... Following up with customers after they buy.
Taking the extra steps now will put you in the lead, and leave your competitors in the dust.
Thanks for sliding with us!
Richard Akhmerov
Devore Agency
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be.
Unsure as to where to begin with social media? Gloss Digital will give you 6 Social Media Tips to get you started and you can deliver relevant content, messages and offers to engage your audience, expand your reach and sell.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Social media is a great place to raise awareness for your brand, provided you know what you're doing. Otherwise, you'll be ignored or come across as spam. Here are some great tips on how to succeed at social media.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
4 Elements Of An Effective Social Media Marketing CampaignPopulizr
Launching successful social media marketing campaigns is essential for your business in digital marketing. However, very few succeed at that. Here are 4 key elements of every effective social media marketing campaign that you should take into account.
Content Strategy and Social Media: A Symbiotic RelationshipSuna Gurol
Presentation on Social Media for the Content Creation: The Power of Storytelling,
UW Certificate in Storytelling and Content Strategy course.
Feb. 24, 2015
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in February 2022. (Author: Amit Maurya)
12 Steps to Creating a Content and Social Media Strategy Before Product Launc...Richard Akhmerov
Find out the exact steps you need to take before a product launch. Learn to predict and increase the success of your launch by creating a specialized content and social media strategy.
This Slideshare guides you through the exact formula, from product adopters, to press releases, news sources, opt-in pages, syndicating content across media, videos, and most importantly... Following up with customers after they buy.
Taking the extra steps now will put you in the lead, and leave your competitors in the dust.
Thanks for sliding with us!
Richard Akhmerov
Devore Agency
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
The Best Digital Marketing Agency for SEO, Social Media Marketing, and More-...10xdigitalgroup
Looking for expert digital marketing services? Look no further than 10x Digital Group. Our team of experienced professionals specializes in SEO, social media marketing, and more to help you boost your online presence and grow your business.
Top SEO & Digital Marketing Agency in Melbourne - 10xdigitalgroupLucyFinnan
10X Digital Group is a Melbourne-based digital marketing agency committed to delivering quality and terrific results.
10X Digital Group is a digital marketing agency in Melbourne is fully committed to every project we take and ensure to deliver it with an unmatched quality that produces terrific results, We Are All About Passion, Quality & Trust and convey our motto ‘In Success of Our Clients Lies Our Own.
Social Media can be a very useful and affordable tool to market your company. It gives you the ability to reach many people across the globe for a pretty low cost. Putting together an effective strategy takes time. Get tips to build your business using Social Media
Elevate Your Digital marketing institute in BTMdheerajroxx432
Elevate Your Digital Marketing Expertise: Leading Institute in BTM"
Embark on a transformative journey toward mastering digital marketing techniques with our esteemed institute located in BTM, Bangalore. Our cutting-edge curriculum, delivered by industry experts, ensures that you gain the necessary skills and knowledge to thrive in today's competitive digital landscape. Elevate your career prospects and become a sought-after digital marketing professional with us
<a href="https://nidmindia.com/">Digital marketing institute in BTM</a>
Global Social Media Marketing Strategy Explained For Business.pdfGhousia Links
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
Unlocking the Potential: Explore the world of Social Media Marketing in our dynamic presentation. Discover the strategies, platforms, and tactics that can help your business thrive in the digital age. From engaging content to analytics and the latest trends, this presentation provides valuable insights into leveraging social media for business success. Join us on this journey to harness the power of social media and boost your brand's presence!
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
How to Create a Social Media Marketing Strategy for Your Business-Impinge Sol...Impinge Solutions
Developing a social media marketing strategy can help you to promote your business and connect with potential customers, thus improving the chances of sales of your products and services. Connect now to discuss more!!
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
2. TODAY’S AGENDA
Overview of Social Media
Who’s on Social Media?
Developing a Social Media Strategy
Tips, Basics and Best Practices
Measurement of Success
Our Strategies/Targets
Mission
Costing/Resources Required
Vision
Call to Action
3. OVERVIEW: WHAT IS SOCIAL MEDIA?
Social media refers to online tools and services
which allow an exchange of ideas, information,
videos, pictures, and graphics — just about
anything you can name.
Social media also allows easy sharing and
distribution of existing content to others so that
professional work or marketing information can
be shared through networks.
4. TYPES OF SOCIAL MEDIA SERVICES
Bookmarking Sites and Social News Sites (Google
Bookmarks)
Blogs and Microblogs (Twitter, LinkedIn)
Social Networking Sites (Facebook, Google +)
Shopping Sites (Amazon, Jumia and Konga)
Multimedia Sharing (Youtube, Instagram)
7. TIPS, BASICS AND BEST PRACTICES
Make it easy and non-threatening for your
audience to participate
Write content that’s worth sharing
Acknowledge and recognize your audience
Integrate all of your marketing efforts
Don't try to keep up with the Jones’
Be entertaining, informative, and most
importantly, be genuine
Be willing to share contents to reach large
audience
Conduct follow exercise with customers/clients
on regular basis
8. Top best practices:
1. Do some Spring cleaning!
2. Beef up your information section.
3. Be active/share.
4. Follow industry influencers and
companies/groups of interest.
5. Quality vs. Quantity
6. Invite your friends
9. Top best practices:
1. Who do you want to be?
2. Think SEO (Search Engine Optimization).
3. Be active/share.
4. Follow industry influencers and
companies/groups of interest.
5. Aim to chat, not sell.
6. Follow people outside your circle
10. Top best practices;
Create a brand persona/image to chat with
users and build buzz
Offer one-on-one help to inspire new uses
for a product
Offer discreet advice and service to high-
value customers
11. Top best practices:
Understanding your audience is the
essential element to any marketing
campaign
After you discover your audience, tailor your
brand to fit it.
Share images that are appealing to your
followers’ emotions.
Tell engaging stories
Repost/Share post
12. Top best practices:
Find Your Niche
Create Multiple Channels
Use YouTube Analytics- this will enable you
to know how your channel is doing, who is
watching your videos and how they found
them, audience participation and
engagement level, and how much money
you are making from your videos.
Stay Consistent
Customize the Channel Layout
13. Tips for all platforms:
Have a consistent brand
Engage people
If it is posted & repost/share, it is public.
A little self-promotion goes a long way,
but must not too much.
You don’t have to be everywhere
Connect virtually. Bond locally.
Maintain your organizational culture
14. BENEFITS OF ADVERTISING ON SOCIAL MEDIA
Benefits of Advertising through Social Media include:
Grow sales and your fan base/customers satisfaction
Increase Brand Awareness - social media is used as a
way to humanize your brand and showcase your
company’s personality.
Improve Brand Loyalty
Build Brand Equity
Humanize Your Brand
Stay Top of Mind With Your Customers- with social
media, you are able to stay in front of your audience,
even when they aren’t in buying mode
Establish Your Brand as an Authority & Thought Leader
More Inbound Traffic
Improved Search Engine Rankings
Cost-Effective
16. HOW TO MEASURE SUCCESS
Source: facebook page insights view 2018
17.
18.
19.
20. METRICS FOR ALL SOCIAL MEDIA
Source: https://www.bigcommerce.com/blog/social-media-advertising/
21. STRATEGIES/TARGETS
For Facebook, you could come up with plan like “you
will share photos that communicates clear information
that depicts real knowledge of your products to
customers/clients. You will do this by posting a photo
of each product on daily basis that is; you will post
one photo of a particular product on daily basis which
will give you five (5) photos of products in a week.
The target will be at least 50 likes, 10 comments, and
5 purchasing request from customers/clients”.
22. STRATEGIES/TARGETS CONT’D
For Instagram, you could come up with something
like this “ou will share photos that communicate
your company culture and also pass in-depth
information about your products to
Customers/Clients. You will do this by posting
three photos/5mins video of each of the product a
week. The target for each is at least 30 likes and
five comments.
23. STRATEGIES/TARGETS CONT’D
For Twitter, you could also come up with
plan like “you will be tweeting one photo
of each product/brand on daily basis.
The target is to have at least 50
retweets, 1000 likes and 50 comments
followed by purchasing request.
24. STRATEGIES/TARGETS CONT’D
For Youtube, you could plan to be
making at least one video and
upload same to your Youtube
platform in a day. The target for this
is at least 1000 views and 1000
comments in a week.
25. STRATEGIES/TARGETS CONT’D
For Whatsapp, you need to strategically map
the phone numbers of all the potential online
customers/reseller outlets to your whatsapp
handle. You need to be posting pictures of
each product on daily basis and spread some
tips believing to be impactful to your
customers/clients on daily basis
26. TARGETS
Prior to the strategies, auditing/assessing the
current social media use and how it is
working on weekly basis to know where to
improve upon is necessary. This, can be be
done by means of figuring out who is
currently connecting with you via social
media, and the social media sites the gives
you the highest target of market return on
investment, and compare your social media
presence to our competitors.
27. MISSION
Your mission should based on S.M.A.R.T Framework
of specific, measurable, attainable, realistic, and time-
bound.
Specific: Your goal must focus on one clearly
defined metric.
Measurable: You will have a way to measure the content
you publish against your metric.
Attainable: Your goal must push you beyond the results,
you will generate your contents toward the metric you have
set.
Realistic: In the same vein, you will keep your
achievements in check with what you can reasonably
complete with the resources that are (or will be) available
to you.
Time-bound: Your goal must have an end date upon which
you will achieve the target you have set.
28. VISION
Your vision should be that you
want to see that, in 5 Years time,
you are able to improve your level
of marketing strategies and the
company as a whole, and connect
to all the people in both local and
international markets in the World
via social media.
29. CALL TO ACTION
You must as a matter of urgency, get the ass off the
ground by embracing/incorporating social media
marketing strategies into your physical marketing
system by doing the following;
Publish contents that depicts what you do on your
social media platforms on daily basis.
Repost/share/retweet your posts/photos/videos.
Invite your friends to like and share your contents.
Strategically drive sales through WhatSapp one-on-
one/group chats with friends and families.
Make qualitative real life videos present it to the
public via your Youtube Channel.