Beyond Facebook Marketing
Facebook should not be businesses' only marketing platform. A diverse marketing strategy using text, email, websites and in-person events is most effective. Content on all channels should align with clearly defined brand pillars and goals. Websites need compelling headlines and calls to action. In-person events build authority when businesses provide expertise. Email is a powerful tool when lists are built through lead magnets. Texts succeed with opt-ins and time-sensitive deals. The goal is converting attention into paying customers through strong calls to action across all touchpoints.
Want to solicit more donations and sponsorship through your emails? Then you need the right Email Marketing Tools Strategy. In this event, you will discover how you can communicate effectively with donors, sponsors, and volunteers on your email list. You will learn the basic steps to building an effective email marketing strategy.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
Want to solicit more donations and sponsorship through your emails? Then you need the right Email Marketing Tools Strategy. In this event, you will discover how you can communicate effectively with donors, sponsors, and volunteers on your email list. You will learn the basic steps to building an effective email marketing strategy.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
Just because you have something to SAY does not mean you know HOW to say it. AND Just because you have said something does not mean people would respond accordingly. There are factors responsible for successful online content.
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Email Marketing Webinar The Favour PhronesisFavour Yusuf
This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.
Make Your Email Investment Pay for ItselfDatranMike
Webinar: How to Make Your Email Marketing Investment Pay for Itself. Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Just because you have something to SAY does not mean you know HOW to say it. AND Just because you have said something does not mean people would respond accordingly. There are factors responsible for successful online content.
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Email Marketing Webinar The Favour PhronesisFavour Yusuf
This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.
Make Your Email Investment Pay for ItselfDatranMike
Webinar: How to Make Your Email Marketing Investment Pay for Itself. Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
The 10 most frequently asked marketing questionSheejo George
Every marketer is bound to seek answers to various marketing related questions. If you are one of the marketers plagued by marketing questions, you have arrived at the right place. This blog post discusses 10 marketing questions and their answers in detail.
How to Generate Leads for Network MarketingTom Connelly
How to Generate Leads for Network Marketing is something that is proving difficult, if not impossible, for many network marketing professionals. Direct Sales Leads chasers are in the same boat. MLM leads generation is all the same deal when you think about it.
You need a system that makes getting and retaining those leads easier. Not only that, but you need to be able to follow up with your leads via email, so having a contact manager and email autoresponder are necessary.
Most times, you could pay a lot for a sales funnel creator and the email autoresponder products if bought separately. With this leads system, you get all that and more under one low monthly cost.
This article talks all about your need for how to generate leads, as well as the solution for how you get and retain those leads.
http://www.ipblogging.com/how-to-generate-leads-for-network-marketing/
When I put a call out for article topics I received a lot of requests for beginner’s marketing information. Really, sharing thoughts on marketing your business is good for all of us. It’s something we can always use a refresher on.
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.
How to Build a Powerful Team - The 4 c formula to your first 10 k onlineJulie Sylvia Kalungi
This is your Complimentary Training on how to Create your system online, attract targeted leads and make sales to your first 10k or Build a power team using online resources. I share some tips on how you can achieve the above. You gotta Provide great value, consistently put great content out there, and help more people get what they too want. To learn more head on to https://juleskalpauli.com/4cformula
This slide show includes an overview of the MTP process, baseline conditions, input of needs, project background, SS4A requirements, and status update.
Liberty County Commission Chairman Donald Lovette and County Administrator, Joseph Brown, presented the State of the County Address at the June Progress Through People Luncheon on Thursday, June 18th. Thank you so much to T.R. Long Engineering for sponsoring the event.
How to secure a safe teleworking environment by:
Managing Security Responsibilities
Updates, Patches and Scans
Enforcing Password Protection
Phishing Attacks
WiFi, Routers & Connections
Where the “Work” Should Reside
Progress Through People Luncheon-PC Simonton & LCDALCpublicrelations
Our first Progress Through People luncheon of 2020 was amazing thanks to PC Simonton & the Liberty County Development Authority. As always the Farmhouse did a great job with the food and everyone enjoyed here about the forward momentum with the Georgia Ports!
Progress Through People Luncheon Georgia's Evolving DemographicsLCpublicrelations
The luncheon featured a presentation from the University of Georgia Carl Vinson Institute of Government focusing on the population changes in the state of Georgia as well as Liberty County. Our speaker, Jeffrey Wright, is a demographer for the Carl Vinson Institute discussed the changes and projected changes that will impact our community. The luncheon today was sponsored by the Liberty County Convention and Visitors Bureau.
Progress Through People Luncheon Board of Education 2019 UpdateLCpublicrelations
The luncheon featured a year-in-review of the Liberty County School System school year 2018-19 and the direction for the upcoming 2019-20 school year. School Superintendent of the Liberty County Board of Education, Dr. Perry Franklin, was the featured speaker of the luncheon.
A special-purpose local-option sales tax (SPLOST) is a financing method for funding capital outlay projects in the U.S. state of Georgia. It is an optional 1% sales tax levied by any county for the purpose of funding the building of parks, schools, roads, and other public facilities.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. At The Start of Every Workshop
The Rules
Housekeeping
◦ Bathrooms are in this room & upstairs
◦ Turn your phone on silent or vibrate please
◦ Take calls outside
Things to Know
◦ If you have thin skin this might not be the class for you. Our workshops are honest & meant to help you. So
that may mean that you face some constructive criticism meant to help you grow.
◦ I am always happy to chat in person, via email or text with you about your marketing, as long you’re a
Chamber member. We can do free one-on-one appointments. These are also BRUTALLY honest. So if you’re
not looking for someone to literally tell you what you’re doing wrong (in my opinion) then it’s best to skip one-
on-one help. We would of course never belittle you, but sometimes people can’t take blunt honesty so be real
with yourself before booking!
3. Who is your audience?
It’s no secret that one of the biggest consumer trends is the rise of e-commerce. More than three
quarter of Americans go online daily, while 96% of Americans shop online. (Pew Research Center)
Have you defined your target audience? If not that is absolutely step #1.
What age are they? Gender? Is ethnicity a factor? How much money do they make? Are they married?
Single? Have kids? Where are they located?
Who is your current customer?
Who is your potential customer?
Who would find your content useful or interesting?
4. What is your goal/strategy?
If you don’t have a defined goal & strategy for your marketing that is step #2 and #3.
Goal: What do you want your marketing to get for you? More paying customers? More butts in seats?
More people in the door? More website views? Write down your goal.
Strategy: What is your strategy for marketing? Is Facebook your only platform/effort? How often do
you post? Do you have an email list? Is your strategy to reach your goal? If not START OVER.
Is your strategy 1. effective 2. defined 3. attainable
If not it’s time to redefine that strategy & stick to it!
5. Do you have content pillars?
It sounds silly. But pillars are important. Whether you’ve been in business/marketing for years or days,
you need to know what makes your customers tick, what your brand is and stick with that.
6. What are content pillars?
For us our pillars are the foundation of our marketing. If what we post, design or write about doesn’t fit in these pillars it does not
get used.
People
Nature/Outdoors
Events
History
African American Heritage
Shopping
So what could your pillars be? How do you define them? And how do you stay
their framework?
7. How to pillar….yeah I know that’s
not a verb.
For example:
-Coffee mug pic on the front porch w/caption, “Who likes
afternoon coffee?”
-National Sloth Day
8.
9.
10.
11. Do you know what your brand
pillars are?
Brand pillars are easy! Answer these questions.
-What is your brand purpose?
-What are your brand values?
-What is your brand tone of voice?
-What is your brand positioning?
-What if your brand look & feel?
For example, if you’re all about being affordable, a 4 figure price tag may risk alienating
your audience and saying just the opposite about your brand.
12. Why not just Facebook?
Yes, Facebook has a large audience. And it’s easy now because you’re “used to it.”
But the Facebook algorithm continues to change daily it seems like. Facebook is charging more for a
sponsored post now, as well as limiting your organic reach.
13. We’re Gonna Stick Here for ½ Second
Molly Maxine
-Lots of posts, but if that works
👌
-No real call to action very
often
Resilience Couture
-Size the cover photo
-Post times, 8:30am
-For a brand you have a “we”
not an “I”, you are the founder
of your brand
-Explaining the pics some?
Lucas pic
-Not sharing posts, make ‘em
yours
Cakamile
-Oh the #s
-What is some of this stuff?
Educate me, don’t sell me.
Tumbles?
-Picture quality
-Are you making all these
things you put your logo on or
taking from the internet? i.e.
Original Sea Moss graphic
-For a brand you have a “we”
not an “I”, you are the founder
of your brand
-Oh the emoji’s
Live Oak
Chiropractic
-Definitely plan these events
further in advance; postthe
event itself further out
-Oh the emoji’s
-Why all the birth
announcements? I mean I
know why, but does your
potential customer?
Kathy Villafane
-Stock photo use
-Website address spelled in
the cover photo video
-Various misspellings, sneak
leak of a new house, oopsy!
-Lots of posts, but if that works
👌
-Oh the emoji’s
Keep Liberty
Beautiful
-Size the cover photo
-Lots of posts, but if that
works 👌
-Not sharing posts, make ‘em
yours
-Look at who is liking posts
Thomas Hill
Jewelers
-Size the cover photo
-Consider using better quality
graphics. We Buy Gold.
-Random heart health post??
-Posting times
Ery’el Naturals
-All these posts, how do you
order? No call to action.
-Explain more. With 74 fans,
assume no one knows what a
Yoni is or how you steam it.
-Post times
-Same posts back to back
days??
Tattersall Village
Apts
-Size the cover photo
-Who said all these quotes?
-Quotes & dad jokes oh my!
KeepMovinWithAndrena
-For a brand you have a “we”
not an “I”, you are the founder
founder of your brand
-People should get glimpses
into your personal life, not the
the whole she-bang, at least
not without being a customer
-No call to action
-Times for posts
-Lots of posts, but if that
works 👌
14. Tools
Get/use a character counter: Click here
◦ Helps to be sure you’re using the right number of letters & words
Get/use a free subscription to Grammarly
◦ Helps to be sure you’re cutting unnecessary words
◦ Helps you respond with empathy
◦ Helps drive engagement if writing isn’t your thing
◦ Helps with grammar, punctuation and spelling
Get/use a free subscription to something like Canva
Get/use a product photography course if you’re in retail & learn how to take good photos easy!
Get/use an editorial calendar. This will help with all of your marketing.
15. Website Marketing
•You have 8 seconds or less to capture the attention of a web visitor.You’ll want to do this with a
compelling headline and landing page or your visitors will leave before they even know what you
offer.
•Videos on your website explaining your products/services lead to purchases by as much as 144% (per
ClickX)
•What’s important on a website: reviews, logos of companies you’ve worked with before (your
Chamber member logo, hint, hint), make sure your website is fast (Google has a free speed
analyzer), limit the content until people sign up (they want Rhonda’s make-up tutorial, better enter
that email address pal!).
16. Website Marketing
•So do you have a website? Even something that is static?
•Website marketing doesn’t have to mean selling on your site. It means driving conversions. More visitors means
more opportunities to try and convince potential customers to buy.
•Basic website pages with NO SALES
• Home Page-reviews/testimonials, email sign up & nice visuals
• About Us Page-who you are, tell your story, have a video
• Blog-builds authority & promotes your product
• Social plug-ins
• Mobile optimization
• Visuals that inspire emotion & show clearly what you offer
Great resource for Small Business to break this down click here.
17. In Person Marketing
Building authority through thought leadership is key to developing credibility among industry experts
and competitors. It won’t happen overnight, but you can establish yourself as an authority figure over
time.
How to do this.
-Speak at events
-Teach people how to do what you do
-Write a blog
Many companies offer the same services and products, but you need to make the case for why
case for why yours is better than the rest, and this is done through industry leadership.
18. In Person Marketing-Where/How
-Networking w/other Chamber members at events
-Speaking at events & being a subject matter expert?
-Rhonda why aren’t you speaking at Andrena’s event about skin care?
-The Influence ofTouch
-Do you have aTouch Point Plan?We do!
-Community Building
-Coming together & sharing in-person experiences is the kind of behavior we’ve relied upon throughout history to
build societies & progress as a species.
-In-person brand experiences are a valuable chance to establish that human connection with consumers, a
connection that’s increasingly strained in our digitally mediated lives.
19. In Person Marketing-Where/How
According to Harvard Business Review 93% of companies consider hosting events for customers & prospects as a priority, and
over half of marketers believe events to be the most effective marketing channel. These brands are investing in event
marketing, and mixing it strategically with their other marketing efforts.
Great events create memories. No matter what stage of the buying process they’re at, they’ll feel connected to your brand
way beyond the event.
Whether exhibiting at a trade show, sponsoring an event, or creating a fully immersive customer experience, events reach a lot
of people — and the right people. It can make your audience want to engage with your brand during the event (in-person and
on social) and long after the event (those who undergo a live brand experience tell an average of 17 other people).
-User Experience
-Loyal Customer Event
20. Email Marketing
-Email inboxes are overflowing but 99% of consumers check their email daily
-However even today email marketing is King
-On any social media platform, your account (along with all your fans and posts) could be
suspended or deleted at any time, for any reason, without notice. However, you own your
email list. No one can take those leads away from you.
-Email converts better.
21. How/What to Email
-Pick a platform.We use Constant Contact but have heard great things about MailChimp too! Drip looks popular for
eCommerce, those who want to sell online.
-Build your email list.The right people.
-Offer a something in return for these addresses. A “lead magnet”. Something you give away for free in
exchange. Couple be a digital tutorial of steeping the perfect cup of tea (Cakamile) or a one-on-one style
session virtually (Resilience/Molly Maxine)
-The best emails are going to have:
-A good headline
-Helpful description (lists/bullets)
-Attractive visuals (let’s pause here & talk about pictures!)
-Simple is key
22. How/What to Email
-Send your email from a good IP address
-Send your email through a verified domain
-Keep your template clean
-Show subscribers how to “whitelist” your emails
-Avoid excessive use of “salesy” language
-Don’t use deceptive subject lines
-Include your location
-Timing is key
-Write like a friend
-Be amazing, every time!
23. Text Message Marketing
-You must have people opt in. Otherwise it’s illegal.
-Convenience holds the key in deepening mobile engagement and responding to consumer
expectations.
-Recent research reveals that people spent over 85 billion hours in just three months doing text
messaging.
-Business.com says that text message marketing offers are read rate of 97% within 15 minutes of delivery,
making it one of the best methods of marketing with minimal costs.And that 45% of those mobile
marketing campaigns generate successful ROI.
-We use EZTEXT.com let’s check it out! Click here.
Best texting applications for Small Business: EZTEXT,TextMagic, SimpleTexting, Salesmg,Twilio
24. How/What to Text
-Mobile coupons
-Loyalty rewards
-Special shopping hours
-Exclusive access to content/merchandise
-Use text message marketing to alert your customers to sales that may be advertised on social media
platforms, to remind them to check and respond to emails, etc.
25. Conversion
You’re doing this ultimately to make money right? So how do you take your entire strategy and
convert that into paying customers?
Utilizing the correct call-to-action has a big impact on conversions.
Making sure your visitors, to your website, email, text, etc. are able to take action and convert them
from a reader to a do-er is key.
Not capturing contact information from every person you can is an opportunity loss.