If you are regularly maintaining a social media presence but it is not effective and you are missing your target by miles—your best option might be to outsource and hire a social media manager.

1. Hiring a Social Media
Manager to Manage
Your Social Marketing
With Ease

2. Do You Have a Social Media
Presence?
• If no, why not?
• Is social media a priority for you?
• If yes, is it effective?
• Why or why not?
• A social media presence IS important for any
business

3. Step 1: Determining if You Need a
Social Media Manager
• A social media manager develops campaigns based
on your business goals
• Works independently
• A social media virtual assistant performs certain tasks
that you delegate to her

4. Responsibilities of a Social Media
Manager
• Suggesting and brainstorming the most effective strategy
• Developing awareness of your brand
• Suggesting goals and objectives
• Creating a targeted strategy for your social media content

5. Responsibilities of a Social Media
Manager
• Increasing your social media reach
• Ensuring you reach the most targeted audience possible
• Increasing leads from your social media appearances
• Manages other social media VAs

6. Responsibilities of a Social Media
VA
• Checking and monitoring your social media accounts
• Scheduling and uploading posts created by you
• Responding to generic, designated post types and
answering common questions on your behalf

7. Who to Hire?
• Hire a social media manager if you’re serious
about developing your brand & creating strategies
• Hire a social media VA if you don’t have time to
schedule social media posts & just need a little
help

8. When Should You Hire a Manager?
• If you:
• Are spending hours on social media every day,
leaving money-making tasks undone
• Don’t have time to create social media tasks to
delegate to your VA
• Are already maintaining a social media presence
but aren’t connecting with many people or the
right people
• Are unsure which social media platforms to
concentrate on & which types of content to post
• Hate interacting on social media

9. Step 2: Hiring the Best Social Media
Manager
• Ask for recommendations from:
• Niche peers or colleagues
• At local business organization meetings
• Within niche-specific forums or membership sites you
belong to
• Within closed Facebook business groups you belong to
• From your coach or mentor

10. Hiring the Best Social Media
Manager
• Do a Google search
• Look for social media management websites
• Check out rates, portfolios & testimonials
• There are social media management companies to
match every budget

11. Hiring the Best Social Media
Manager
• Match the size of your budget, company & goals
with the social media company
• 2 simple rules:
• Don’t hire a company where you feel ‘out of your
league’
• Don’t hire someone who knows less than you do

12. How to Interview Your Social Media
Manager
• Be very clear about your expectations & what you
need done
• Ask them to supply references
• Check out your candidates’ social media profiles
• Look for articles & guest posts they have written

13. How to Interview Your Social Media
Manager
• Ask yourself:
• Which organizations or companies have they guest
posted or written for?
• Are they recognized in the industry as social media
experts?
• Do they understand your particular niche and its habits?
• Find out as much as possible about them prior to
the interview

14. Posting Your Job Criteria

15. Posting Your Job Criteria
• Specify that your candidates possess knowledge of:
• The ability to be both detail-oriented and maintain an
overview
• Familiarity and ease with WordPress content management
• Proven customer service skills

16. Some Interview Questions to Ask
• What metrics would you track on [pick your top
three social media platforms] and why?
• How would you define what you can do for my
company/brand?
• Tell me about a social media problem that came
up for yourself or a client, and how you handled it.
• Tell me about your marketing background.

17. What to Look for When
Interviewing
• Specific examples
• Confidence & ease in answering
• Proven experience online or in their resume
• A goal-oriented approach
• An overall understanding of social media
• An understanding of what your are about to your
followers & subscribers

18. Other Things to Ask About
• Content creation
• The ability to analyze data, draw conclusions from
it and apply tweaks resulting in increased results
• Creating sales funnels
• Customer service philosophy and practices
• Facilitation and community-building

19. Step 3: What Your Social Media
Manager Can Do For You
• Create a list of:
• Regular, daily duties
• Tools they will use
• Communication and check-in protocols
• Strong idea of goals & objectives
• Sales funnels planned over the next year

20. Working with a Social Media
Manager
• Schedule regular, weekly status meetings by email,
phone or Skype
• Don’t micromanage your social media manager

21. A Sample Schedule
• Mornings:
• Check email accounts for feedback; deal with them
accordingly
• Search for negative feedback on social media accounts;
deal with it accordingly
• Check accounts, pages & profiles for interaction;
acknowledge & respond to questions
• Check groups for new posts or comments; respond &
answer questions

22. A Sample Schedule
• Mornings:
• Check Twitter for posts regarding your company;
acknowledge or retweet
• Use analytics tools to search for top influencers &
monitor feedback
• Check schedule for posts to be written
• Write social posts or tweets; publish
• Upload, proof & publish blog posts
• Check industry news

23. A Sample Schedule
• Mornings:
• Check for trends or changes in social media authority
blogs
• Makes notes for follow-up, discussion or action
• Plan next morning’s activities

24. A Sample Schedule
• Afternoons:
• Network with client via Skype, telephone or in person
• Check to find new social media-related events and
webinars; register and add to calendar
• Review statistics and metrics for client’s social media
platforms and campaigns
• Check social advertising stats. Make notes, if anything
changes, for weekly meeting
• Create new social ad (or tweak existing one). Save
changes or upload.

25. A Sample Schedule
• Afternoons:
• Check in with other team members for status updates on
material requested
• Check Instagram and Pinterest. Make Instagram or Vine
video.
• Schedule tweets or Facebook and Google+ posts via
Hootsuite for overnight segment of client’s audience
• Quick check of all social platforms to follow up on
customer service issues or see if further interaction is
needed

26. Allowing for the Rhythm of Social
Media Scheduling
• Some duties need to be done daily
• Other duties can be done weekly or monthly
• Tell your manager what you want reported at your
weekly meetings
• If your manager has a team, she will have even
more duties but can also delegate tasks
• Your manager should have time to interact with
other team members

27. How to Manage Your Social Media
Manager
• Create a contract that outlines your:
• Expectations
• Company rules
• Communication protocols
• Duties
• Weekly status meetings
• Tell her who she reports to & who reports to her

28. 10 Tools for Social Media Manager
to Use
1. Basecamp – project management software
2. Topsy – powerful Twitter analytics tool
3. Social Media Examiner – authority blog for
social media marketing
4. Twitter Advanced Search – capture mentions via
Twitter
5. Hootsuite Pro – manage up to 100 social media
profiles all in one place

29. 10 Tools for Social Media Manager
to Use
6. Mention – monitor feedback in real time
7. Rignite – app for forums & team collaboration
8. Thinglink – makes your images interactive
9. Storify – best content curation tool
10. PicMonkey – infographic-creation app

30. Need a Social Media
Manager?
HIT Virtual Can Help!
Contact Us:
HITVIRTUAL.COM