The document discusses how to brand yourself for career success using online and offline marketing strategies. It recommends using social media platforms like LinkedIn, Facebook, and Twitter to build your personal brand and network. The key is to curate a consistent professional image and message across all profiles and interactions that reflects your interests and strengths. Offline, you should attend industry events and join groups to expand your network while maintaining your branded message. Ultimately, how you present yourself both online and offline will define your personal brand over time.

1. Branding Yourself
Career Launch using
Marketing to your Advantage

2. The brand called
YOU.

3. Why bother branding yourself?

4. Why bother branding yourself?
Online
●Social Media (Facebook, LinkedIn,
Twitter)
●Reviews & ratings, Amazon (Yelp,
etc.)
●Forums, opinion boards
●Your email signature (mobile too)
@BeccaAtTriLine

5. Why bother branding yourself?
● Make sure your bio & picture reflect the
brand you want to portray
● Connect with the big fish (in little
ponds)
● #haj = have a job
● Find like-followers
@BeccaAtTriLine

6. Why bother branding yourself?
Censorship isn't a bad thing
●Filter, filter, filter content based on your
audience
●Filter photos others’ post of you
●Balance work and personal
●Keep it positive, helpful
and likable
●Check out “Likable Social
Media” by Dave Kerpen
@BeccaAtTriLine

7. Why bother branding yourself?
LinkedIn
●Strictly professional
●Post no more than 2 times/wk
●Fill out entire profile
●Customize your profile
linkedin.com/in/johnlsmith
●Seek out testimonials and the reap
rewards of being credible
●More info: on.mash.to/link_branding
@BeccaAtTriLine

8. Why bother branding yourself?
Forums & Social Networks
●Comment carefully
●Brand your signature
●Check out “Crush It”
by Gary Vaynerchuk
for strategy
@BeccaAtTriLine

9. Why bother branding yourself?
Offline
●Events! (meetups, tweetups, Yelp
gatherings)
●Business cards
●Resume
●Tradeshows & conferences
●Association meetups
●Hobby groups, sports clubs
@BeccaAtTriLine

10. Why bother branding yourself?
What you share defines you
●Consistent use of name, interests,
photo in profiles and how you
introduce yourself
●You are who you surround yourself
with
@BeccaAtTriLine

11. Why bother branding yourself?
What you share defines you
●Pick an “overarching theme” that
covers your many interests:
bit.ly/vtoxlQ
●We want people to fit into “boxes”…
make it easy for people to get you
@BeccaAtTriLine

12. Why bother branding yourself?
Be careful what you promote and
who you associate with, online & off
●Don’t lie
●Don’t misspell
●Make sure you’re seen
●Make sure you take advantage of
every opportunity
●Recognize your brand will change
@BeccaAtTriLine

13. Additional branding &
networking resources
●You, Inc. The Art of Selling Yourself
Harry Beckworth
●You are a Brand
Catherine Kaputa
Entire presentation:
Rebecca@Tri-LineMarketing.com facebook.com/TriLineMarketing