The document outlines the key elements of an effective blog post, including an attention-grabbing headline, engaging introduction, main points delivered in a clear structure, and a conclusion. It recommends using images, inviting feedback, and sharing the post on social media. The goal is to hook readers and keep them engaged throughout the post.

1. THE ANATOMY
OF A BLOG POST

2. 1 AWESOME
HEADLINE
1
Your headline is very
often the first thing
people will see. It
should be interesting
enough to make
people want to read
the rest of the story.
Don’t be boring!

3. 2 CATCHY
PICTURE
2
A picture in a blog post
is a good way to break
up a mass of text.
Make sure you check
the copyrights of any
pictures you use!
Don’t use one that is
copyrighted unless
you have permission.

4. 3 INTRODUCTION
3
Your introduction is
another chance to
hook your reader in.
You need to tell
people why they
should read your blog
post. Don’t overwrite
this, a punchy intro is
more effective.

5. 4 LEAD
IN
4
After your intro, segue
into your main points.
If you are doing a list
style post, use a line
like “The main points
are...” rather than just
putting a bulleted list
directly after your
intro.

6. 5 YOUR MAIN
POINTS
5
Deliver the main
points that you want to
make. You can use a
bulleted list to break
them down, or use
headings over
paragraphs. Write for
your reader, not
search engines.

7. 6 CONCLUSION
6
A blog post isn’t a
college essay. You
don’t have to reiterate
all of your points
again, but a closing
paragraph does wrap
up your post and
doesn’t leave readers
hanging.

8. 7
INVITATION
FOR
FEEDBACK
7
The comments section
of your blog is a great
way to build a
community. Make
sure you leave a line
at the end of your post
to engage people.
Something as simple
as “What do you
think?” can work.

9. 8
RELATED
POSTS &
COMMENTS &
SHARING
8
Use plugins or your
theme to share related
posts people might
want to read. Make
sure you reply to all
comments received.
Share your post on
social media.

10. Need Help Blogging?
Contact Me:
Karen@HITVirtual.com