Social media-planning-template
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This document is a social media planning template that was created by Bluewire Media and made freely available online under a Creative Commons license. The template includes sections for defining buyer personas, social media strategy and tactics, employee authorization, content publishing schedules, and metrics for measuring success. It provides a framework to help companies develop and implement a social media plan across multiple networks and platforms.
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Social media-planning-template
- 1. Free Download at www.bluewiremedia.com.au/social-media-planning-template © 2012 by Bluewire Media. Bluewire Media www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or tweet, email & share it with whomever 02/2012 Version 2.5 Social Media Planning Template COMPANY: Buyer Persona 1: Buyer Persona 2: TACTICS & STRATEGY Content What will you publish? Marketing What social media will you use? WATCHING Who Who will monitor? How Which tools will you use? EMERGENCY Negative Comments Who will respond? Crisis Who will respond? EMPLOYEES Who Who is authorised? TECHNOLOGY Which URLs have you secured? Blog Twitter Facebook YouTube LinkedIn Google+ SUCCESS What are your goals & how do you define success?
- 2. Free Download at www.bluewiremedia.com.au/social-media-planning-template © 2012 by Bluewire Media. Bluewire Media www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or tweet, email & share it with whomever 02/2012 Version 2.5 Content Publishing Schedule COMPANY: MONTH: Activity Frequency Activity Completed M T W T F S S Blog Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 ?? … … … … … … Facebook Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 … … … … … … … Twitter Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 … … … … … … … LinkedIn Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 … … … … … … … YouTube Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 … … … … … … … Email Marketing Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 … … … … … … … Google+ Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 … … … … … … … Other Daily … Weekly … Monthly … WEEK 1 … … … … … … … WEEK 2 … … … … … … … WEEK 3 … … … … … … … WEEK 4 … … … … … … …