Profile social media official account GTV & Strategy Content Post

1. DIGITALCONTENTMANAGEMENT-GTV
OFFICIAL
ACCOUNT
GTV
LETTINGYOURPROGRAMSHINE

2. PLAN
OVERVIEW
DISCUSSION HIGHLIGHTS
Official Account Instagram, Twitter, Facebook &
GTV Overview.
Planning / Strategy Content Post.
Key Performance Indicators.
Conclusion.

3. GTVO F F I C I A L A C C O U N T
I N S T A G R A M
@officialgtvid
Followers :
450.421
Posts :
11.962
Engagement Rate :
1%

4. GTVO F F I C I A L A C C O U N T
F A C E B O O K
@officialgtvid
Followers :
2.005.933
Posts :
139,978
Engagement Rate :
0.6%

5. GTVO F F I C I A L A C C O U N T
T W I T T E R
@officialgtvid
Followers :
608.055
Posts :
139.978
Engagement Rate :
0.3%

6. GTVO F F I C I A L C H A N N E L
Y O U T U B E
@officialgtvid
Subcribers:
1.06M
Uploads:
7.735
Video Views:
377,665,164

7. P L A N N I N G C O N T E N T P O S T
Weekly Plan / Strategy
PLANNING
CONTENT POST
T V P R O G R A M L I S T
TV Program list based on production rundown
W E E K L Y P R O G R E S S U P D A T E S
Report based on engagement & interactions
(Likes, Views, Comments, Retweet, Share)
M A I N H A S H T A G L I S T
Main Hashtag list based on TV Program

8. PLANNING CONTENT POST
WEEKLY PLAN
T W I T T E R
F A C E B O O K
I N S T A G R A M
PLATFORM
Video Promo Episodic
Poster Fun Fact
Video Before After
Video Testimoni Contestant
Poster Family Movies
Video Profile Family + Photo Moment
Video Viral
Poster Carousel
Video Fun Fact Episodic
CONTENT POST

9. PLANNING CONTENT POST
WEEKLY PLAN
November 18-24th

10. PLANNING CONTENT POST
WEEKLY PLAN
November 18-24th

11. PLANNING CONTENT POST
WEEKLY PLAN
November 18-24th

12. PLANNING CONTENT POST
WEEKLY PLAN
November 18-24th

13. KEY PERFORMANCE INDICATORS
A W A R E N E S S
G R O W T H
F O L L O W E R S
E N G A G E M E N T
increase audience / followers on social media channel.
increase website / blog traffic from social media.
Number of visits to the website / blog from social media
Higher interaction with community, audience /
followers.
Number of comments, likes, retweets, views, shares,
reach & impressions.
increase number of audiences / followers on social
media.

14. CONCLUSION
Creating a social media presence is not just about creating a
profile and waiting for the magic to happen. No, it’s about
take advantage of the many benefits social media marketing
has to offer. It is about knowing how to connect to your target
audience and deliver them the value they are looking for. It is
about understanding their needs, wants and requirements, and
making sure your brand meets them with useful content. By
tracking social media KPIs this not only becomes easy, it also
becomes way more efficient.
By analyzing the data that your social media marketing
efforts have helped find, you can work on tweaking your
campaigns and creating more meaningful relationships
with your target audience. Social media KPIs may seem
simple but they always work in your favor when you track
and understand them.

15. THANK YOU!