Social Media Project for GM
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This document summarizes strategies for GM's social media engagement on platforms like Twitter, Vine, and Snapchat. It discusses best practices for hashtag use on Twitter, noting tweets with 1-2 hashtags receive more engagement. It also emphasizes the importance of video on social media, stating nearly 90% of people are visual learners and video can increase conversions. Specific upcoming campaigns are outlined, including partnerships with New York Fashion Week: Men's and the Tribeca Film Festival, highlighting opportunities for content creation and influencer engagement. The presentation concludes by thanking the audience and asking for any questions.
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This case study is about Performance Testing carried out on elearning portal. The portal was developed using open source and evolved functionalities and Graphical User Interface. Oak Team successfully completed testing involving,collecting various metrics and identifying Server and Portal capabilities,execution of tests across various bandwidths,Virtual users.
The Role of The McDonald’s IT Project Management Pilot in Developing a Model ...
The Role of The McDonald’s IT Project Management Pilot in Developing a Model for 21st Century Apprenticeship Alice Rowland Information Services Organization Development Manager McDonald’s Corporation-- Oak Brook, Illinois Abstract Throughout 2003 the Information Services organization of McDonald’s Corporation will deliver an IT Project Management Apprenticeship pilot program. The program is in association with CompTIA’s National IT Apprenticeship System (NITAS) as part of the grant from the U.S. Department of Labor. The McDonald’s pilot will demonstrate how a large scale IT organization can use registered apprenticeship as a vehicle to achieve rapid and uniform competency attainment as well as productivity improvement in its IT workforce. The pilot will show the criticality of producing measurable business results from apprenticeship. The McDonald’s pilot has and will continue to help the CompTIA team develop and refine its design for IT apprenticeship. This paper describes how McDonald’s is handling several key design and operational questions affecting the implementation of apprenticeship in a large scale IT organization. Components of The McDonald’s Apprenticeship Model summarizes the components of the IT Project Management Apprenticeship that are being used in the Information Services Organization of McDonald’s Corporation. The primary objective of the apprenticeship is to achieve measurable improvements in the productivity of project managers as evidenced by: ---more projects achieving their stated business objectives ---more projects being under measured business control ---project managers coming up to speed more quickly than using traditional training methods Additional benefits expected from the apprenticeship include reduced portfolio risk, decreased project costs and enhanced managerial skills on the part of mentors (journey workers).
The author wishes to thank the following individuals for their contributions to this paper and to the Voyager Program: 1) The Workforce Development staff at the Computing Technology Industry Association (CompTIA) for their support of the project and use of the NITAS infrastructure 2) The Information Resources Group at the Naval Undersea Warfare Center in Keyport, WA for sharing their Rodin process and other innovative ideas on 21st Century Apprenticeship 3) The ATELS staff in the U.S. Department of Labor for their support and assistance with the registration of the apprenticeship 4) The staff at DeVry University’s Center for Corporate Education for providing the classroom instruction, for assisting with registration, and for creating the Qualification cards. 5) Laura Antos for her logistical support within McDonald’s 6) The McDonald’s I/S apprentices, mentors and coaches 7) John Aaron for his input to and review of this paper
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- 4. BREAKING DOWN THE #NUMBERS 2X 21% Tweets with #hashtags receive twice the engagement than the ones without. Tweets with up to two #hashtags receive 21% more engagement than the ones with more.
- 5. #HASHTAGS Do’s 1. Use the same #hashtag on all social media platforms. 2. #Engage with fans and followers throughout the event. 3. Tie the brand name to the #hashtag event. 4. If more than 1 word, #CapitalizeTheLetters Don’ts 1. Create #hashtag for every word in a post (hashtag abuse) 2. Use inaccurate, unauthorized #hashtags 3. #TurnASentenceIntoAH ashtag.
- 6. 2X @
- 7. 2X @ #GMforDaddy and #FathersDay or #DaddyLovesGM and #FathersDay
- 8. 2X @ #GMforDaddy and #FathersDay or #DaddyLovesGM and #FathersDay #ForeverSummer
- 9. SOCIAL VIDEO IS HERE TO STAY 2/3 90% Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text. Adding videos to landing pages can increase conversions by nearly 90%.
- 11. 140,000,000 app users Equal to the population of France and Germany combined
- 13. • Recently acquired by Twitter • Digitally native and active audience • Real-time streaming and further video use
- 15. • Six-second sharing app, owned by Twitter • 25% of U.S. smartphone users • Call for action!
- 16. • Emotionality • Positivity • Surprise • Interest • Action • Approach: Educate Audience GOING SOCIAL ON VINE AND SNAPCHAT
- 17. User-generated content GM generated content Tell a story . . .
- 19. CAMPAIGNS • New York Fashion Week: Men’s • Tribeca Film Festival • Social Media Week
- 20. NEW YORK FASHION WEEK: MEN’S • Runaway Show • Influencer Dinner • Media Event
- 22. TRIBECA FILM FESTIVAL • Partnership • Celebrity Transportation • Loan Program
- 24. Summary
Editor's Notes
- Mention the statistics during the presentation, and why we chose these platforms