This document discusses strategies for using social media to communicate messages and manage online reputation. It notes that only 22% of Facebook fans typically see any single post and only 16% of followers see a given tweet. To boost reach, brands should tweet 2-3 times per day to potentially reach 30% of their audience. When issues do arise, companies should be transparent and responsive on social media. They should centralize recall information online and use keywords to optimize search engine results. Maintaining communication between social media and product safety teams can help companies effectively manage crises.

1. Social Media Reach,
Reputation Management,
and Recalls
February 2015

2. Getting Your
Message Out

3. 37 Minutesspent on social media each day
71%use Facebook use LinkedIn
21%use Pinterest
18%use Twitter
17%use Instagram
22%

6. of your FB fans are likely
to see any one post
16%

7. of your followers are likely
to see your tweet
1%

8. Boost Your Post

9. Brands that tweet 2-3
times per day can
typically reach 30% of
their audience
Tweet & Tweet Again

10. Online Reputation
Management 101

11. Autocomplete
http://gofishdigital.com/autocomplete/

13. What is the Streisand Effect?

14. Streisand’s house picThe Streisand
Effect

19. act 1

27. How often is your product
safety team in communication
with your social media team?

28. act 2

29. Family pic

37. act 3

41. what to take away
1. Consider the visibility of a tweet/post
2. Track reputation: Search, Autocomplete, Social Media
3. Be forthcoming and ultra-responsive on social media
4. Leverage big data
5. Lead the conversation
6. Integrate social media into your comm plan
7. Post across all social channels
8. Create a central web hub of all recall info
9. Keyword optimize (SEO) your recall site/hub
10.Keep positive stories in your back pocket

43. Thank
You
Brian Patterson
Partner, Go Fish Digital
brian@gofishdigital.com