This document outlines the social media strategy for APSIG 2017, including maintaining presences on Facebook, Twitter, and YouTube. The Facebook strategy involves posts with pictures, information, blogs, statements, and keywords using the hashtag #APSIG2017. The Twitter strategy focuses on hashtags, polls, pictures, statements, live videos, and keywords. YouTube will feature videos, interviews, lectures, and keyword optimization. The overall strategy aims to maximize relevance, clarity, and urgency while minimizing anxiety and distraction.