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Plantilla para KPIs
The document is a template for Key Performance Indicators (KPIs) aimed at community managers for social media planning. It includes sections for metrics tracking such as visibility, interaction, influence, and return on investment (ROI) over a four-week period. The template specifies various metrics to measure engagement, audience growth, and conversions, with color coding to indicate performance changes.
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Plantilla para KPIs
- 1. PLANTILLA PARA KPIs---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA Informe de métricas y KPIs Empresa: Mes: Fecha: VISIBILIDAD 1st week 2nd week 3rd week 4th week Followers................................................................. Fans......................................................................... Clicks....................................................................... Retweets.................................................................. Alcance (TweetReach)............................................ Bookmarks.............................................................. Inbound links........................................................... Subscribers.............................................................. INTERACCIÓN/FIDELIZACIÓN 1st week 2nd week 3rd week 4th week Menciones............................................................... Favoritos.................................................................. #FF........................................................................... Compartido.............................................................. Comentarios............................................................ Megusta................................................................... Páginas vistas.......................................................... Visitantes únicos..................................................... Enlaces entrantes..................................................... Tiempo en la página................................................ Media de Páginas vistas.......................................... Porcentaje de Rebote............................................... @doloresvela
- 2. PLANTILLA PARA KPIs---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA INFLUENCIA 1st week 2nd week 3rd week 4th week Social Mention........................................................ Klout........................................................................ Evangelizadores...................................................... Comentarios positivos............................................. Comentarios negativos............................................ Respuestas a interacciones...................................... ROI 1st week 2nd week 3rd week 4th week Conversiones en venta............................................. Usuarios registrados................................................ Leads....................................................................... Coste de Leads........................................................ LVC......................................................................... Nota: los números en Rojo indican descenso en el valor, en Verde aumento, y en Negro neutro. @doloresvela