GTC West 2012 - Social Media is Not for Marketing
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Social Media is Not For Marketing, a presentation to shatter perceptions regarding the governments use, or lacking use, of social media. High level modalities and strategies to consider. A primer presentation that proceeds presentations from Liz Payne of the City of Walnut Creek, CA and Lon Peterson of the City of Roseville, CA.
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GTC West 2012 - Social Media is Not for Marketing
- 1. Social Media Is Not For Marketing Social Media: Practical, Powerful: GTC West 2012 Scott Eggert
- 2. Scott Eggert @ScottDEggert Co-founder at ClickSpring (@ClickSpring) A Sacramento based digital agency specializing in developing and deploying social and digital communications campaigns. Vice President and Director of Partnerships Sacramento Chapter of the Social Media Club (@SMCSAC) A club dedicated to elevating the conversation around the professional use of social media throughout the Sacramento Area
- 3. GOALS FOR THIS PRESENTATION Learn something new about social media Get inspired, consider new ideas about social media Ask a question about social media Submit your questions during the presentation @ScottDEggert on Twitter 916-213-8995 via text
- 4. SOCIAL MEDIA IS NOT FOR MARKETING
- 5. SOCIAL MEDIA IS WHERE PEOPLE GO TO CONNECT 900 Million users 300 Million users 100+ Million users VS 100 Million users 4 Billion views a day 72 Hours uploaded each minute
- 6. SOCIAL MEDIA IS FOR LISTENING
- 7. SOCIAL MEDIA IS FOR COLLABORATION
- 8. SOCIAL MEDIA IS MOBILE
- 9. QUESTIONS? Scott Eggert ClickSpring.co @ScottDEggert on Twitter Scott@ClickSpring.co
Editor's Notes
- Clarity about other uses for social mediaIts not just Farmville and Mafia Wars or Charlie Sheen and Justin Bieber.
- Social Media is a communications platform.Social media can, and should, be deployed in a cross functional communications mode, addressing PR, Marketing, Sales, Research and Development, Customer Service, and Recruiting. Social Media is viral in that it can efficiently connect your brand to your customer base and then on to their personal networks.The top 3 reasons people spend time online is for:EducationInformationInspirationThe top reasons that people will connect with you online:-Information about your products-Industry relevant resources-May actually be excited about your brand or products (your brand may reinforces a sense of community identity; religious affiliation, location, small group, ethnicity, taste, etc.) JUST DO NOT MISTAKE ALL OF THESE REASONS FOR THE LAST ONE
- Facebook reportedlyaccounts for about 20% of all web trafficSocial media sites occupy 10 of the top 25 most used websites on the webThe web is no longer powered simply by information, but my connections. Connections with family, peers, coworkers, brands, and government
- Real-time communications and intelligence about your communityMeasuring trends, sentiment (satisfaction), volume and intensity, and Google AlertsCisionViral HeatHootsuite
- Social media can allow for effective partnerships between private and public entities. Collaboration fosters participation, trust, and communicates transparency to constituents.
- As of March 2012, according to Nielsen Media, over 50% of mobile phone owners now own smart phones. Studies are showing that we spend, now, more time with mobile media than we do through our PCs and our TVs. Mobile is the new way to communicate, and social media provides you the conduit for conversation. Studies are also showing penetration in lower income households, and households with more than six people. This is a key indicator that mobile has more than penetrated the average citizen, but has actually reached a critical mass of adoption across all user types. Additionally, studies show that households without access to broadband are commonly using mobile as their only means of accessing the web.