Grow Your Influence With a Social Media Strategy and Plan panel at #BlogHer16

1. BRANDI
RILEY
@BrandiJeter
KIMBERLEY
CLAYTON BLAINE
@TheGoToMom
YOLONDA
SPINKS
@yolospinks
Grow Your Influence with a
Social Media Strategy and Plan

2. It All Starts With Community
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

3. Give Your Community What They Want
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

4. How to Connect With Your Community
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

5. Plug-In Widgets for Share Buttons
BRANDI RILEY
@BrandiJeter
KIMBERLEY
CLAYTON BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

6. Tools to Spruce Up Your Imagery and Messaging
Moldiv
CANV
A
Snapchat
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

7. Engagement is Confirmation Your Media is Working
Three part ratio rule:
1. Share others work/topics of value
2. Engage conversations
3. Promotion of blog/self (20%)
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

8. Be An Analytics Manager
Schedule and Measure your conversations,
interaction, engagement, and
shares through tools like:
Google Analytics
Post Planner
Buffer
Stats for Twitter and Instagram
Iconosquare
Sprout Social
Bit.ly
Hootsuite
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

9. Implementation
1. Block your Time
2. Pull your content
3. Choose your toolsBRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

10. Success Tools
Curated Content
Feedly
Google Alerts
Klout
Your Competitors
Scheduling
Buffer
Hootsuite
Later (previously Latergramme)
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

11. Success Tip
GET IT DONE!!!
#NoExcuses
#BeIntentional
#FailForward
#TrustTheProcess
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

12. Kimberley Blaine
@TheGoToMom
Brandi Jeter Riley
@BrandiJeter
Yolonda “Yolo” Spinks
@YoloSpinks
Let’s Stay Connected
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks