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Making the Connection: Social Media and Public Policy with Professor Joyce Sullivan

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The world of social media with public policy and regulated industries continues to evolve especially when the community has the power to speak to the world with an internet signal and a smartphone in their hands.

This talk will bring together the topics of social media strategy for public policy and non-profits and its challenges.

Participants will take away an integrated understanding of the evolving social media rules of engagement in public policy, non-profits and regulated industries and how to productively engage to influence change.

Joyce Sullivan is an adjunct lecturer at Baruch College, School of Public Affairs @BaruchBSPA teaching social media communications and is Founder and CEO of SocMediaFin, a boutique social media consulting firm specializing in social media leadership training for non-profit organizations, government agencies, financial and specialty firms.

Professor Sullivan's talk is sponsored by the Bachelor of Science in Public Affairs program, Baruch College, CUNY New York.

Event Location:
Baruch College - Newman Vertical Campus
Baruch Performing Arts Center
Engelman Recital Hall
55 Lexington Ave, New York, NY 10010

Published in: Education
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Making the Connection: Social Media and Public Policy with Professor Joyce Sullivan

  1. 1. Making  the  Connec.on   Social  Media  and  Public  Policy   Professor  Joyce  Sullivan   Adjunct  Instructor   Social  Media  Communica.on   BSPA  Program   February  24,  2015   @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  2. 2. Baruch College Bachelor of Science, School of Public Affairs @BaruchBSPA @ProfJoyceSull @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   For more info: spa.bspa@baruch.cuny.edu
  3. 3. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  4. 4. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   Source: Merriam-Webster dictionary
  5. 5. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   Online communication channels dedicated to “community-based” input for: -  Interaction -  Content-sharing -  Collaboration
  6. 6. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PUBLIC POLICY SOCIAL MEDIA
  7. 7. Yesterday Photo credit: http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   Olivetti Underwood Lettera 32 circa
  8. 8. Today Photo credit: Aaron Kilby @kilby76 @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  9. 9. The Five Questions ~ ①  Brand ②  Message ③  Audience ④  Tool ⑤  Journey ①  Who are you? ②  What do you have to say? ③  Who are you trying to reach ④  How do they want to be reached? ⑤  Once you connect, what’s your plan? @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  10. 10. Before  asking  “Which  social  media  tools  should  I  use?”     answer  these  5  ques'ons℠   1.  Who  are  you?   2.  What  do  you  have  to  say?   3.  Who  are  you  trying  to  reach?   5.  Once  you  connect,  then  what?   4.  How  do  they  WANT  to  be  reached?...  or  not   @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  11. 11. The  5  ques'ons℠   1.  Who  are  you?   Non-­‐profit  org,  candidate  for   public  office,  student,   government  agency,  public   employee,  private  employee   2.  What  do  you  have   to  say?   Important  mission,  innova.ve   programs,  “Vote  for  Me”,   greater  good,  helping  others,   great  skills,  great  products,     excellent  company  to  work  with,   outstanding  service   3.  Who  are  you   trying  to  reach?   Donors,  volunteers,  students,   philanthropists,  voters,  grant   programs,  sustainability   advocates,  industry  leaders,   compe.tors   @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  12. 12. The  5  ques'ons℠ 4.  How  do  they   WANT  to  be   reached?  ...  Or   not.   !   Email  (home  or  work)   !   Voicemail   !   Phone  text   !   Instant  message   !   Twi^er   !   LinkedIn   !   Facebook     !   (public  or  private  message)   5.  Once  you  are   ready  to    connect,   then  what?   How  do  you  develop   meaningful  connec.ons  from   online  connec.ons  to  in   person  /  real  life   engagements?   @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  13. 13. The  5  ques'ons℠-­‐  with  your  answers   1.  Who  are  you?   2.  What  do  you  have  to  say?   3.  Who  are  you  trying  to   reach?   4.  How  do  they  WANT  to  be   reached?   5.  Once  you  are  ready  to   connect,  then  what?   @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  14. 14. Do a Social Media Review Yesterday. Today. Tomorrow !  Yesterday: !  Original New Jersey girl ~ eldest of 6 from a small dairy farm town !  Olivetti Underwood Lettera 32 will travel !  Today: !  @ProfJoyceSull – Course PAF3201 “Public Communication and Organizations” connect with the individuals around the world the way they want to be reached !  Tomorrow: !  The 5 Questions… @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  15. 15. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   https://storify.com/joycemsullivan
  16. 16. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PAF 3201 Public Communication and Organization Major assignment project is the Field Report: 1)  Select an organization you are passionate about their mission: 2)  Connect with them through their social channels on their website 3)  Attend an ‘in person’ event and/or interview a leader in their program 4)  Complete field report
  17. 17. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PAF 3201 Public Communication and Organization “I want to smell the popcorn ~ @ProfJoyceSull” advice to students on the experience their field reports should convey
  18. 18. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PAF 3201: FIELD REPORT EXAMPLES
  19. 19. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PAF 3201: FIELD REPORT EXAMPLES
  20. 20. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PAF 3201: FIELD REPORT EXAMPLES
  21. 21. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PAF 3201: FIELD REPORT EXAMPLES
  22. 22. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   PAF 3201: FIELD REPORT EXAMPLES
  23. 23. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   When the brakes got better, steam engines could go faster
  24. 24. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   Social Media Process and Communication
  25. 25. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   Social Media Policy Guidelines 1)  Governance Structure: Leadership accountability to set strategy 2) Policies and Procedures: Incorporate social media into existing policies and procedures. 3) Due Diligence Process: Process essential for selection and management of third- party service providers 4) Training: Education for new media usage with brand messaging, voice of the candidate / organization / individual
  26. 26. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   Social Media Policy Guidelines (cont’d) 5) Oversight of Content: Responsible for monitoring information posted by, or on behalf of, the candidate / organization / institution 6) Audit and Compliance Process: Internal policies for ‘checks and balances’ for legal / compliance oversight 7) Success Measurement: The procedures needed to set the parameters to track effectiveness of the social media
  27. 27. Social  media  communica.ons   Social media compliance rules / regulations may require monitoring and archival of social media posts @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  28. 28. Social  Media  Tools  –  established  and  emerging   And  many  more…   2006  2004   2011  2005  Launched:  2002   2011   @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  29. 29. The Five Questions ~ ①  Brand ②  Message ③  Audience ④  Tool ⑤  Journey ①  Who are you? ②  What do you have to say? ③  Who are you trying to reach ④  How do they want to be reached? ⑤  Once you connect, what’s your plan? @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  30. 30. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   http://www.yourturn.link/
  31. 31. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  
  32. 32. @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc   For more info: Email spa.bspa@baruch.cuny.edu Visit an advisor: 135 E. 22nd Street, 4th floor , New York, NY 10:00am to 5:00pm weekdays – no appointment needed Attend a monthly information session
  33. 33. Making  the  Connec.on   Social  Media  and  Public  Policy   Professor  Joyce  Sullivan   Adjunct  Instructor   Social  Media  Communica.on   BSPA  Program   February  24,  2015   @BaruchBSPA  @ProfJoyceSull    #smwPublicPolicy  #smwnyc  

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